Is it worth it for Geely to spend 30 million to plot against BYD?

Recently, it was revealed on the Internet that Geely took out 30 million yuan from its annual advertising fee to collect, compile and disseminate negative news about BYD. Geely not only does not work hard from its own shortcomings, but wants to plot against BYD by producing and promoting negative news about BYD, and wants to use such means to snatch other people's share, which is impossible. This is simply lifting a stone to shoot yourself in the foot, it is really thankless, why bother, if you start from your own shortcomings, and strive to consider from the consumer side, this is not more practical, more effective.

Both of them are independent brands, and their skills are born from the same root, so why be in a hurry to fry each other.

Because Li Shufu was born as a farmer.

As long as the result does not follow the process, anything can come.

Wang Chuanfu was born with a master's degree.

Endure and endure. Ha ha.

This is too fake, and some people still believe it. The one upstairs, Wang Chuanfu, who was born as a farmer, is Central South University of Technology also a famous school? Li Shufu graduated from Harbin Institute of Technology and holds a master's degree from Yanshan University.

Upstairs is an auspicious trust, go to the encyclopedia to see Li Shufu's resume I am not afraid that others will laugh and lose my big teeth, do you want to be a "Tang Jun" again It's too

··· Geely paid for BYD at its own expense, and then benefited from Chery, Great Wall, JAC, etc

Whether it's true or not, it's worth it.

Geely is so unproductive, it will be condemned, it will have a bad impact on the brand, it is better to spend money on publicity, hey it's not worth it.

Worth!! That's the power of branding.

Of course it's not worth it! What is the use of 30 million for a brand that will perish by itself???

Summary. In the current domestic automobile consumer market, Geely and BYD can be regarded as the two brands in the limelight in the domestic car companies, and there are many friends who are more powerful in the end. For a car company, if you want to see who is more powerful, in fact, the core point is to look at its R&D investment, because only through R&D can you master more advanced technologies for car manufacturing in order to be invincible in the increasingly fierce market competition.

Next, let's take a look at who is more qualified to become the leader of domestic car companies from the R&D investment of BYD and Geely.

Geely and BYD company strength.

In the current domestic automobile consumer market, Geely and BYD can be regarded as the two brands in the limelight in the domestic car companies, and there are many friends who are more powerful in the end. For a car company, if you want to see who is more powerful, in fact, the core point is to look at its R&D investment, because only through R&D can you master more advanced technologies for car manufacturing in order to be invincible in the increasingly fierce market competition. Next, let's take a look at who is more qualified to become the leader of domestic car companies from the R&D investment of BYD and Geely.

According to BYD's 2018 financial report, its total R&D investment last year was 100 million yuan, of which the main investment direction was in the field of new energy, which is consistent with the direction of the development route it has always adhered to. Geely Group's total R&D investment last year was as high as 21 billion yuan, which is a high opinion in comparison. The R&D investment of BYD and Geely is as much as doubled, which shows that the two are not of the same magnitude at all.

The more input, the more output, so from the perspective of the car-making technology and future development potential of the two, BYD does still have a certain gap.

Purely from the perspective of the total amount of R&D investment, there is indeed a big gap between the two, but this does not simply mean that any car company is unwilling to spend more money on R&D, because the amount of R&D investment is actually very related to the total income of the car company itself. BYD's global R&D center, although BYD only invested 100 million yuan last year, its R&D proportion has reached. In contrast, although Geely has invested 21 billion yuan in research and development, it accounts for only 328.5 billion yuan in its total revenue, so BYD's investment in research and development is slightly greater than that of Geely Automobile.

In terms of power. The exhaust volume of Geely Vision is, the exhaust volume of BYD F3 is, in terms of power performance, the power and torque of Vision are more than F3 Xu Bend seepage, and Geely Vision's CVVT engine technology is more advanced than BYD. In terms of **, the price of the long-term standard model is 10,000, and the price of BYD F3 standard type is only 10,000, and the gap of 9000 is not less for the economic car, but for the configuration of the difference between the two cars, the extra 9000 yuan should also be regarded as a great value.

The appearance of both cars is very atmospheric, but the appearance of BYD is still the "high imitation" shape that we are familiar with, and Geely Vision is more pure in terms of shape design, reflecting its own style.

Through data comparison, we find that Geely Vision has the upper hand, the body is wider, but it has a slight advantage in body height, and from the almost imperceptible wheelbase data, the interior space of the two shouting cars is also inseparable.

People who have enough understanding of domestic auto brands know that the development momentum of domestic cars is very good, and the advantages in all aspects are obvious compared with joint venture cars, such as the people-friendly **, as well as the influence of the brand have good performance, and the sales volume is not worse than that of joint venture cars. Geely and BYD should be the most competitive among domestic cars, so who is more powerful between BYD and Geely? R&D investment is different from each other, which is clear at a glance.

Many people want to know what is the gap between the two major brands of BYD and Geely? First of all, what we know about BYD is new energy vehicles. Geely's words will be more popular in the family car market.

The two major car companies have developed very well in their respective fields. If you want to know who is stronger in this big car company, one of the points depends on its R&D investment. The most important thing for an automobile product is the quality of sales, and there are many factors that affect sales, such as the influence of the brand, the attention of the market, and the reputation of the owner, but in the final analysis, the performance of the car itself is the most important.

Therefore, we can know how strong a car company is by looking at the proportion of investment in R&D of automobiles.

BYD's total investment in 2018 was 100 million yuan, and the main direction of investment was in the field of new energy, which is also what it is good at. Geely Group's total R&D investment in 2018 reached 21 billion yuan. The difference between the two is about double, and it is clear at a glance.

However, there is another point, which also needs to look at its R&D proportion. BYD's investment is 100 million, but its R&D occupation ratio is. Geely's 21 billion capital for research and development accounts for only.

It seems that there is only a 1% difference, but Geely's total revenue last year was 328.5 billion, so in comparison, BYD's proportion will be larger. In general, Geely can be said to be the leader of domestic cars in terms of its own strength and development potential, and it is not worse than other domestic brands in terms of its acquisition and stake in so many car brands. So Geely and BYD will be better than Geely, whether it is total revenue or R&D stool funds, who is more powerful BYD or Geely?