How can an advertising agency do a good job in the radio advertising business?

Communicate more with customers, and the broadcasting industry is still good now.

2. In some advertising companies, the business has been divided into industries to each salesman, and each old salesman will grasp the big customers in the industry, so most of the newcomers generally eat a little bit.

3. Running business must be led by people, otherwise it is difficult to run, and those who have no connections and no experience generally can't run.

4. The trick to running business success: 1 diligence, 2 connections, 3 luck.

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Advertising is the need for connections, for example, your QQ dozens and thousands of groups, the business will go up, you just have a QQ without connections, and it is difficult for advertising to get out. So do this business first to accumulate contacts.

A new model for the development of clients in the advertising industry.

At present, our advertising industry development customers often take an active offensive way, directly contact customers (sometimes even can't find a person in charge), and directly discuss cooperation. This approach is commendable in terms of attitude, but it is worth thinking about in terms of methodology.

There are a few common problems with how we do this:

1.Can't find the relevant person in charge: If we need to find a company to negotiate business, we must find someone else in charge of publicity or planning department, without these departments, we will find an office or administrative car department.

In the company's external publicity materials, there will generally be no information about relevant departments, and the most is the company's switchboard (front desk)**.

2.Can't pass the front desk: When some of our salesmen call, the other party answers ** is generally the front desk.

The job of the front desk is to filter out some harassment or business talks. First of all, the front desk will generally ask, who to find, at this time we don't know who to look for, in this case the front desk will not transfer with us. There is no opportunity to talk, how can this business be carried out.

3.Straight to the point: Hello, I'm from so-and-so advertising agency.

What is our business, please pick up such and such a department, the words are not finished, sorry, we don't need it, ** just hang up. The business of the advertising industry is not achieved overnight, there must be a foreshadowing process, and it will come naturally.

If we encounter these problems, our business development will definitely be affected in some way. If it is some new salesman, the first three-month probationary period will definitely not be fired. The company also suffered losses because it did not do it alone.

So don't we have a good way to avoid this situation and usher in a little bit of a turnaround? There are still methods, it depends on how we find and grasp them.

First of all, after understanding the above problems, we must have measures to deal with them. We know that advertising is not a one-time negotiation, and it is not possible to negotiate at all without a few rounds before and after. Putting the long term and dropping the big fish is our strategy.

Put the long-term big fish strategy: we must pay attention to the love and will, invest in their preferences, meet the hearts of customers, and the following work will be carried out. Of course, we have to go back to the main business of our advertising agency.

We usually consciously collect some positive, valuable and meaningful publicity and reporting materials related to the customer's company, which we carefully process and organize, and at the right time, we send them to the customer. After receiving the information, the customer was first happy, and then the banquet was a sign of gratitude to us. With this feeling, our next cooperation should not be a big problem.