Negotiation ideas for advertising salesmen? How to negotiate a good advertising business?

I didn't do advertising business, but I did creative work for a while. Upstairs is talking about the most basic conditions and foundation to be a salesman, of course, these are necessary to have. If you talk about how to make the merchant feel that it is worth it, this question is a good question, hehe, but it is also easier said than done.

But no matter how to do it is around this "value" to carry out, first of all, as a negotiation will have the process of the first meeting, which is a very important link, here to fully show their personal charm, so that customers first recognize your personal connotation and business ability, including some details of speech and behavior, etc., must be in place, so that customers first feel that they can continue to talk with you, then the first value is reflected, is the customer's judgment and positioning of your personal "value", When the customer feels that it is worth talking to you, and then fully reflect the second "value" is your company's products, at this time, it is completely necessary to highlight your own comprehensive business quality, before formally talking about the topic, to fully understand the products to be promoted, including quality, year-on-year advantages, values and so on, these factors, to find out the part that can locate the customer as an attack, let them surrender, hehe, this is the second, let the customer feel that you promote the "value" of the "value" of let him consider whether he can cooperate. In fact, everything is the same, sometimes I will say to my colleagues that no matter whether it is love or career, development cannot escape the word "value". If you grasp the use of this "value", the probability of success will be greatly improved.

Come on, personal opinion, subjective a little, refer to it. Hehe added that the salesman is most taboo to say and do lightly, and too many theoretical things will affect initiative. I'm done with my nonsense, hehe.

I am also an advertising person, I have had such a puzzle, I will share my experience in the industry for several years with you, I don't know if it is useful, you refer to it yourself: a. Find the right person. Usually we need to look for four kinds of people within the customer:

1) Decision-makers.

2) Inside line. 3) Technical gatekeepers.

4) Specific users or direct beneficiaries.

Two. Say Dialogue:

1) Politeness is the best magic weapon.

2) Praise is deadly**.

3) Identification is the first step in pulling into a relationship.

4) Courage is the key to success.

5) Asking questions is fundamental to obtaining information.

Finally, be sure to keep studying. Good at thinking. Finally, good luck.

1. Find the right person.

Usually we need to look for four kinds of people within the customer:

1) Decision-makers.

2) Inside line. 3) Technical gatekeepers.

4) Specific users or direct beneficiaries.

2. Talk about dialogue.

1) Politeness is the best magic weapon.

2) Praise is deadly**.

3) Identification is the first step in pulling into a relationship.

4) Courage is the key to success.

5) Asking questions is fundamental to obtaining information.

3. Persist in learning.

Fourth, be good at thinking.

1. Give the other party a good impression:

1) Pay attention to your dressing;

2) Be generous and decent, neither humble nor arrogant;

2. Say a set of gripping words.

1) Use greetings and praises as a foreshadowing;

2) Fully display the selling points and highlights, and create dreams for the other party.

Pay attention to the following points when presenting:

1) Try to make use of modern equipment to display;

2) When the other person is watching, we should not talk too much, but let the other person watch carefully.

3) When displaying, there should be a sense of hierarchy, the selling points should be talked about one by one, the information should be taken layer by layer, and the information should be progressed layer by layer, like a bamboo shoot, and the information should not be brought out at once.

4) After you've introduced your selling point, you'll want to tell the other person about your feelings and personal concerns.