How does the advertising business develop and tap customers?

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1. First of all, clarify the product positioning and be familiar with your own products;

2. According to the product, it is clear whether the customer is national or regional.

3. Match the appropriate target industry according to the product positioning;

4. In each matching target industry, clarify the customer volume and development stage of the product matching;

5. Clearly match the target customers;

6. Find new customers suitable for matching through various media such as buses, subways, outdoor, high-speed rail, aviation, various communities, pre-film advertisements, television, the Internet, etc.;

8. Understand the customer's dynamics and latest information through the official website, vertical ** and various ** news reports;

9. According to the preliminary analysis and information collection, make appointments and visit customers, and obtain further accurate and reliable information through the prepared background information and interview outline;

10. According to the reliable information to judge the customer's recent market actions and plans, costs, recognition of our products and other key information to judge whether it is really the target and intended customer, to determine the customer's grading and follow-up service plan.

There are many ways to find customers, and here are a few suggestions:

a) Don't rely solely on network information.

Some people say that if you are looking for a customer, you can search for it on the Internet. We are opposed to the indiscriminate way of searching for customers on the web. This is because many of our potential customers themselves are not online**, and the information on the network is often inaccurate.

b) This is the most commonly used strategy to see traditional advertising, and customers who generally place more advertisements in newspapers, magazines, radio, and television have warmer wallets and can give priority to tracking.

c) Find online advertisers.

The customers who place online advertisements are generally middle-level customers or above, and it is easier to accept new concepts, which can be emphatically considered.

d) Find a peer and make your next home.

e) Industry associations.

f) Build your own network.

Dad, mother, second uncle, second aunt, brother-in-law, wife, relatives, friends, fellow villagers, classmates, you can think of all of them, these may bring you potential customers.

g) Find regular customers.

If you're kind enough, the product is good. Your old customers may be more satisfied with you, and they may also offer new customers to you. However, the premise is that you have a score, and you have to be sure that he will not see you and will rush up and knock you on the head.