How many brands is Alayy? Are there any other brands under the umbrella?

Born at the end of 1997, the group has more than 4,000 employees, presenting a diversified development pattern of down clothing, Nickie children's clothing, Ailai home textiles and Baiku e-commerce products. Lishui, Zhejiang.

Pinghu, Zhejiang, Shanghai, Lu'an, Anhui.

The four bases are the strong fulcrum of the Alayi Group.

In 2009.

The trademark "Ailaiyi" was recognized as "China's well-known trademark" by the State Administration for Industry and Commerce.

In 2010.

Alayi's "down jacket with lock down effect" won the national invention patent, 2014.

Ailai Group was included in the first batch of "three" cultivation project pilot enterprises in Zhejiang Province. It has successively won the titles of "Zhejiang Famous Trademark", "National Inspection-free Product", "China Famous Brand Product" and so on.

Alay, big name! Their down jacket style is a fashion route, the style is very beautiful, I like it! It is very suitable for young girls who love beauty, and from this point of view, it is incomparable to some other down jacket brands.

Second-tier brands. Founded in 1997, Ailai Yi is a clothing brand focusing on young and trendy women, and is sought after by domestic first-line stars. As a Chinese down jacket fashion brand, Aileyi has the original patented technology of four-layer structure lock velvet. ”

Aileyi down is a down jacket brand produced by Aileyi Group, a clothing manufacturer, which has the advantages of high accuracy, fine process and strict inspection. The down jacket has the production characteristics of style (fashion), color (capturing popular colors), typesetting (using CAD typesetting system imported from the United States), down (using 120 degrees high temperature disinfection), fabric (using DuPont Tactel fabric from the United States) and other production characteristics, which combine the brand power, product power and sales force with a high degree of cohesion, so that the unique personality achieves the brand power of Ailaiyi, and the design innovation achieves the product power of Ailaiyi.

There are other brands under the umbrella of Alay. Includes: Eral, Ear Home Textiles, Nickie, Eral North,

eral mian。

1. Eral Alay.

In 1997, Aileyi set off a wave of down fashion in China with its eclectic down lifestyle, and the brand entered a period of rapid development. It has gradually become a benchmark brand in the field of domestic fashion down jackets.

Second, Ailai Yi home textiles.

"Ai Laiyi Home Textile" belongs to Shanghai Ai Laiyi Home Textiles. Provide bedding solutions and sleep quality solutions for different groups of people, and advocate the pursuit of healthy and high-quality sleep methods, which is praised by users"Duvet specialists"。

3. Nickie

In 2013, the British children's clothing brand "Nickie" was introduced, which belongs to Zhejiang Parifel Clothing. The brand is positioned from the perspective of children's pure vision to find the world.

4. Eral North

"Eral North" is a fashion and apparel brand with the concept of temperature, and is committed to meeting the consumer demand for "staying comfortable and stylish no matter when and where". Black, white and gray are the main product tones.

5. Eral Mian

Launched in 2016, "Eral Mian" is committed to building a global professional boutique down bedding brand. Based on the research on the human sleep microenvironment and bedding materials, relevant scientific and technological achievements are introduced.

There are no other brands under the umbrella.

Founded in December 1997, Alayy Group is a group focusing on the fashion and fashion industry, and its brands provide consumers with a more fashionable, more comfortable and better quality of life.

1. Alayyi Group is active in several major fields such as fashion, home textiles, children's clothing, e-commerce, and clothing manufacturing;

2. Diversified development of Ailai Yi clothing, Nickie children's clothing, Ai Lei Yi home textiles, RolyQueen** and e-commerce;

3. The headquarters of Alayyi Group is located in Lishui, Zhejiang, the management center is located in Shanghai, and the production bases are distributed in Lishui, Zhejiang, Pinghu, Zhejiang and Lu'an, Anhui;

There are no other brands under the umbrella.

Founded in December 1997, the group is a group focusing on the fashion industry, with brands that provide consumers with a more fashionable, comfortable and quality of life.

1. Alayyi Group is active in several major fields such as fashion, home textiles, children's clothing, e-commerce, and clothing manufacturing;

2. At present, it is diversified with Ailai Yi clothing, Nickie children's clothing, Ai Lei Yi home textiles, Rolyqueen** and e-commerce;

3. The headquarters of Ailai Group is located in Lishui, Zhejiang, the management center is located in Shanghai, and the production bases are distributed in Lishui, Zhejiang, Pinghu, Zhejiang and Lu'an, Anhui;

Aileyi down jackets belong to the middle and high-end brands.

Alayi is a brand specializing in down jackets, which is very good in terms of the quality of down jackets and the fashion of appearance. Alayi will be out every year, and the quality is very good, so you can buy it with confidence.

90% of Ailei's down jacket is pure duck down in the clothing filling, and Ailei's down jacket is not thick but very warm, because Ailei also pays more attention to fashion sense on the clothes, which can reduce bloat and bring a sense of curve to the body.

High-quality 5A down jackets, from the world's down origins: Poland, Hungary, the Czech Republic, China, the selection of the best large down between the chest and abdomen, Swiss blue label certification, through the international RDS certification, controllable and traceable global recognition of the safety down. The higher the clump and the higher the fluff, the better the warmth of the down jacket.

The down content of 50% is the entry level, and the down content of each Bosideng down jacket reaches 90%. The fill power of 480+ is the entry-level level, and Bosideng uses 5A grade down up to 1000. Bosideng down jackets can be mainly divided into extreme cold down series and lightweight down series.

The Extreme Cold series down jackets are filled with 90% goose down, such as the following is the No. 1 selling goose down jacket in the store.

The core points of choosing a down jacket:

1. Down type: goose down is larger than duck down, the down of goose down is larger, the duck down is smaller, the bigger the down, the warmer the down, which can be understood in combination with the fluffiness. White goose down is larger than gray goose down and larger than duck down. We currently choose duck down, which is enough to keep warm.

2. Down content: It is an important indicator for the purchase of down jackets, and it is the proportion of down in the down, which is generally expressed in the form of percentages. The higher the ratio, the better the warmth. The national standard is not less than 50%, generally around 80%, and there is no 100%.

3. Fluffiness: It is an important indicator of the warmth of the down jacket, and the greater the fluffiness, the better the warmth performance. Generally, 450-650 fill power can meet the requirements of cold protection, and the more fill power, the lighter the down jacket will be.

You can choose according to the temperature of your location. Generally, if you choose about 650, the fluffiness will seep into the macro traces, and you can basically be afraid of the cold.