How should the newly opened indoor children s playground be promoted?

Personally, I think that through some coupons, free experience coupons or coin coupons, customers can be attracted to the children's park, and then develop into a "member" of the children's park, providing children with a perfect experience and service, so that it is very simple to attract some customers, and it is also a relatively simple way to promote.

Children's Paradise can cooperate with children's educational institutions, training classes, maternity and baby products stores, kindergartens, children's clothing stores, toy and gift shops, supermarkets and other industries. Collaborations include holding festivals or giving away school supplies printed with the park's logo. Or according to the spending limit of parents and children at partner stores, experience coupons or discount cards will be sent.

The purpose of these joint ventures is to leverage each other's opportunities for parents and children to learn about the park from multiple channels, increase the popularity of the park, promote consumption, and achieve a win-win or win-win effect.

You can use the method of outdoor promotion to distribute flyers and posters on the street, and the scope of distribution and posting is generally in the area with more than one kilometer around the park. This kind of outdoor promotion cost is relatively low, and it can also directly face the target customers.

Children's parks can regularly hold some holiday discounts, such as Children's Day, Father's Day, Mother's Day, National Day, winter and summer vacations and other major festivals, to improve consumer participation. When appropriate, you can let the free experience, let the child try it for free, once the child likes it, are you afraid that the child will not come next time? Moreover, the appropriate event experience can enhance consumers' brand identity and trust, and help brands quickly occupy the market.

Organize a promotion team to go to the surrounding kindergartens or primary schools to carry out "ground pushing", you can bring some balloons and small toys to children, increase favorability, and promote their own paradise by the way.

Self-promotion is very influential, it can be through influential TV, magazines, newspapers, **, forum publicity reports, expand the popularity of children's park, so as to create a children's park brand. It can also be promoted through Weibo, WeChat, QQ and other apps that people often pay attention to, quickly spread brand consultation, brand image, and win more consumers.

Free admission on the opening day, a series of activities such as free monthly subscription for children and adults in the later stage, you can also print some brochures, and send picture albums to the surrounding communities in a carpet style to "sweep the streets", and every household should be sent in place to increase awareness.

In fact, I think we can do an activity, and then let everyone ** each other in the circle of friends, bring children to experience, and by the way, do some activities and send recharge coupons, so that you can expand the publicity.

The core of the opening of the new children's park store is whether the operation in the first week of operation can be an instant hit. The key points are how to plan the tipping point of the opening event for the target group and the momentum operation in the first three days after the opening.

Opening events can help the park initially establish brand awareness and enhance the park's influence in the local area. Help children's parks take the opening event as an opportunity to quickly attract popularity and open up the market.

The opening ceremony of the little play.

If the new store opening is dismantled and subdivided, it can be divided into three stages: "decoration period", "trial operation" and "official opening": "decoration period" is to convey the information that the new store is about to open to customers, and to promote and warm up in advance, so that potential customers can be impressed. During the "soft opening" period, the key is to promote the internal run-in of the park itself, the work cooperation between employees, etc., to discover potential problems in the operation of the store.

In this way, during the final "official opening" period, you can quickly gather popularity, so that the new store can quickly become popular, and the new store will become an instant hit.

To do a good job in opening a business, you need to master the following principles:

The principle of pre-emptive. Generally, opening events need to be planned and prepared 15 days in advance, and large-scale opening events need to be prepared one month in advance. If you want to be good at yourself, you must first sharpen your tools and prepare in advance, which can minimize the risk of uncontrollable factors.

The principle of temporality. It is best to choose a weekend or holiday when there are many people, and pay attention to the weather conditions.

On the opening day of the children's park, the amount may be relatively large, and the staff of the children's park should dress uniformly and with markings. On the opening day of the children's park, it is necessary to do a good job of drainage and pay attention to safety precautions.

1. Dolls: You can let the staff wear puppet costumes such as bald heads and bears.

2. Free trial: On the opening day, the indoor children's park will carry out free trial activities, in order to avoid overcrowding, it is best to limit the number of free trials, the activity can last for several days, and people who have played for the first time can not participate continuously.

3. Gifts: On the opening day, a free birthday gift will be given to the birthday child.

4. **Activity: On the opening day of the park, the children who enter the park will be distributed** coupons, and the lottery will be held at a specific time in the evening, which can not only attract children but also increase popularity.

5. Card discounts: on-site activities to apply for children's park cards to enjoy discounts, such as one-time recharge and 2 to 3 more plays; Or how much you can get for a one-time top-up.

Note: The choice of opening date is best set on weekends or holidays, so that it is more popular; On the opening day, the staff dressed uniformly, showing the standardization and professionalism of the management of the children's park.

The activities of the children's playground are to attract popularity and help the park to increase its popularity and reputation.

Interactive, parent-participatory play mode.

Indoor children's playgrounds are generally children's leisure and entertainment areas with children's play as the main area to meet the needs of children who like to play. But now many parks are more limited, the interaction is not strong, many times parents sit in the general play with mobile phones, and the children play monotonously. To create an interactive children's playground, parents participate in the amusement, not only the children's experience but also the parents' amusement experience.

Thematize and strengthen the story-based development of children's playgrounds.

The monotonous model can no longer attract the current customer group, and the themed and complete amusement experience can make them have a better experience.

Here are a few common ways to open an offline business:

1. Opening ceremony: such as ribbon cutting, countdown, signature board, etc.

Opening ceremony. 2. Stage performance (invite children to dance, sing, etc.).

3. Horn car patrol street publicity, etc.

There are dozens of indoor children's park projects according to the series, and there are thousands of varieties and hundreds of styles according to the products, such as naughty castles, floor mats, rocking cars, slide series, building block series, bumper cars, seesaws, ball pools, pools, waterbeds, turning series, trampolines, etc.;

Now the indoor children's park is more novel and popular business projects are: a variety of different styles of naughty castle, brave adventure, bubble house, real CS, rocking boat, mini shuttle, indoor coin-operated video game area, water park area.

If you need more detailed information, you can contact me by private message and send your email!

Slides, ocean balls, and the kind of inflatables.