Can someone tell us about the advertising agency?

Guangzhou Qiyi Advertising Company - Guangzhou Qiyi Advertising Company is a national professional brand planning graphic design company, real estate promotion, ** delivery, VI design, logo design, album design, packaging design, poster posters, display design, store design, ** design, quiet, contemplative to create your heart of the "beauty".

Guangzhou Wind Domain Advertising ****--Specializing in the design and production of exhibition booths, stores, and counters.

Just go and search the internet

The business scope of the advertising company includes graphic design, outdoor advertising, exhibition display, enterprise VI system, marketing planning, operation and promotion, etc.

1. Graphic design: design and production of various color prints such as albums, folded chastity, posters, handbags, wall calendars, product packaging, etc.

2. Outdoor advertising: creativity, design, production and release of street signs, buildings, light boxes, walls, neon lights, etc.

3. Exhibition display: design and production of exhibition halls, booths, windows, sand tables, display counters, etc.

4. Enterprise VI system: logo, standard color, standard word and its application.

5. Palace sales planning: advertising planning, public relations sales planning, sales planning, celebration sales planning, etc.

Advertising agency management system:

Back in the 50s, there was a survey by an American advertising agency that showed that an increase in the size of the company meant an increase in profits. Since the 80s of this century, there has been a trend of large-scale mergers of advertising companies in the modern advertising industry, which has made the scale of advertising groups larger and larger. Leading the merger wave was the British company Thatch Brothers.

In 1984, the five largest advertising agencies in the world accounted for 10% of global advertising turnover, amounting to 100 million US dollars. By 1989, the world's five largest advertising groups accounted for 20% of global advertising turnover, reaching 100 million US dollars, and the share of large advertising groups in the world advertising industry was still on the rise.

In foreign countries, the employment of personnel in advertising agencies is related to the turnover of the company in a certain proportion. <>

Media companies see the world through television. But the field of media companies is not limited to television, the Internet and even radio newspapers, they can also be communication media. Generally speaking, it is a marginal discipline that has a certain role in promoting global integration.

1.The workflow of a media company generally looks like this:

1) Familiar with the company's media characteristics, advantages, main industry customer groups, the location and characteristics of customer groups, and what role the company's media can play in customer advertising operations.

2) Find customers, through the Internet, newspapers, interpersonal relations, magazines, yellow pages and other information carriers, to obtain customer information and information.

3) To visit customers, you can communicate with customers through ** contact, email to send the company's information, carry information to visit the door, etc., to obtain the trust of customers, so as to promote business cooperation.

4) Customer service, once the business is concluded, as a sales staff in the early stage, the customer needs to be maintained in the later stage, and the maintenance here generally refers to maintaining close contact with the customer, and assisting the company's creative and media departments to provide customers with professional service support at any time.

3.Media companies are divided into the following categories: Advertising, including the production and release of print, film and television, newspaper, outdoor and other advertisements.

Film and television program production, professional shooting of TV dramas and TV programs, and selling them to TV stations. corporate feature films, etc.

Cultural development, cultural exhibitions, exchange meetings, related training, resource exchange and other businesses.

The introduction and distribution of film and television dramas. I've seen a cultural communication company that specializes in Korean TV dramas.

Planning and production, mainly engaged in corporate culture planning, marketing planning and auxiliary business.

Information services, providing information services, market research, etc., while concurrently operating some other projects.

Other categories, those that are related to culture, do **, engage in books, and so on.

The work of film and television media includes many majors: film and television director, drama, film and television literature, radio and television director, public affairs management, broadcasting and hosting, film and television performance, photography and photography, etc. production and distribution of TV programs and TV dramas; Distribute cartoons, TV variety shows, feature films, and operate performance and brokerage business.

All kinds of cultural planning activities, such as marketing planning, corporate image planning, brand planning, etc.

"Advertising Media Company" is mainly used for TV advertising, for example, if a company wants to develop a conference, the advertising company will arrange the show, photography and post-production; There are also posters for waiting for the bus, bus (body) posters, most of which are waiting for the posters of a city; There are also public service announcements and company commercials (most of which do a series).

Event planning and promotion, organizing cultural and artistic exchanges, undertaking exhibitions, advertising design, production, release, corporate image planning, corporate marketing planning, corporate culture promotional film production, art design production, computer design, etc.

Legends of human entertainment.

Advertising Agency Internal: The operating structure is generally as follows:

1. Business Department. That is, the sales department, and some are called the customer department. Internally, according to the company's business division, there are two major tasks:

1) Pull business, i.e., advertising orders;

2) Customer maintenance, i.e. follow-up service.

2. Design Department. Internally, there is the execution department of business orders, with graphic design, 3D animation design. Some film and television companies also have a production department, which is engaged in post-editing production, and is also incorporated into the design department, and some are independent departments. Externally, it is to provide design products according to customer needs.

3. Planning Department. Internally, it is the pre-service department or post-service department of the business department, mainly engaged in the writing of advertising copywriting, advertising creativity, etc., and some companies have a special market research department, which can be formed separately or merged into the planning department. Externally, it is an important external brain for customers.

4. Administration Department. Mainly handle day-to-day office matters. Internally, attendance management, personnel management, etc., externally, such as taxation, public relations, etc.

1. American advertising agency.

The American Advertising Dealers Association has formulated a "Code of Conduct" for advertising agencies in their countries, that is, it stipulates the capabilities that advertising companies must possess and the business activities that must be carried out. Specifically, it includes the following aspects:

It is necessary to study the position of the goods or services that the advertiser wants to advertise in the market competition, and find out the advantages and disadvantages of the goods or services that the advertiser wants to advertise by comparing them with other similar goods or substitutes.

It is necessary to position the emerging and potential markets for the advertiser's goods and services. The advertising company must conduct market research on the target market conditions of the advertiser's goods or services, the likely sales volume of the advertiser's products in the market, the sales period and seasonal changes, the sales of similar products in the current market, the advertiser's main competitors and the number and competitiveness of the competitors.

Research the main factors that influence an advertiser's products and marketing.

It is necessary to understand the performance, characteristics, communication objects, and conditions of use of various specific conditions.

Advertisers should be advised on their advertising plans and recommendations.

Implement an advertising plan. Specifically, it includes: advertising design and production, cooperation with media companies to determine the time and space for use, sending advertising products to media companies, measuring advertising effects, and allocating advertising fees.

Assist advertisers with sales activities. It includes non-personnel sales activities, such as celebrations, social activities, public relations activities such as social welfare subsidies and some business promotion activities.

Other items. Such as packaging design, sales research and research, salesman training, brochure design to promote the use of goods, etc.

2. Chinese advertising companies.

Educate advertisers about the features of ads and the role of each type of ad.

Provide market research, research and advertising strategies according to the requirements of advertisers.

Advising advertisers and making various ad-related inquiries.

Provide advertising planning, design, production and planning for advertisers.

Design a unified corporate image and identity system for advertisers.

Contact** to provide ** strategy and advertising implementation plan.

Implement an advertising plan.

Investigate, detect and evaluate the effectiveness of advertising.

Copywriting planning, design, service personnel, salesmen - in small and medium-sized cities, this is the case, a person has to do a variety of work. However, in large cities or small and medium-sized cities, professional advertising companies will be much more detailed, with those specializing in copywriting, planning, and creativity (while in some small companies, the above three positions are all done by one person, so the quality is generally not high.) ）

In today's business activities, the advertising department of the enterprise has a very important responsibility, and all the marketing activities of the enterprise are related to the advertising department. Corporate advertising is an important way and means of image communication and promotion, and an important part of the external behavior system of enterprises. It is through communication that its ideas and values are realized.

If an enterprise wants to do a good job in its business activities, it must first have a good advertising company to advertise and position.