How did the NBA become a tech company ?

On August 15, 2019, Alibaba Group co-founder Joe Tsai joined the NBA Owners' Club. Tsai will buy the remaining 51% stake in the Nets from Russian billionaire Mikhail Prokhorov. The $100 million deal will give Joe Tsai 100 percent control of the Nets and become the big owner of the New York team, and it's not new for tech people to buy an NBA team.

Nearly half of the owners of NBA teams have tech backgrounds, such as Microsoft's two veterans, Allen and Ballmer, who each acquired two NBA teams (Portland Trail Blazers and Los Angeles Clippers) after leaving Microsoft, and Lacob, the owner of the Golden State Warriors, is a venture capitalist from Silicon Valley. In addition, Mark Cuban of the Dallas Mavericks, Vivek Ranadam of the Sacramento Kings, Ted Leonsis of the Washington Wizards, Robert Pera of the Memphis Grizzlies and others all mined their first pot of gold in technology companies.

In the third game of this year's NBA Finals, the Toronto Raptors vs. the Golden State Warriors, a conservatively dressed fan sitting on the sidelines pushed Raptors guard Kyle Lowry, and everyone later learned that the uncivilized fan turned out to be Mark Stephens, a billionaire investor in Silicon Valley. It also revealed a little secret of the Golden State Warriors — if you know all the big guys in Silicon Valley, you'll always find a tech billionaire at a Warriors game. The seats next to the Golden State Warriors' bench are even jokingly dubbed the "Billionaires' Zone."

Warriors owner Joe Laicob, a partner at KPCB, used the same approach of Silicon Valley Management to run the team, turning the Warriors from a second-rate team into one of the best teams in the league today. In 2010, he spent $100 million on buying most of the Warriors, and everyone thought it was expensive, because this team was not the Lakers, not the Celtics, and the last time this team won a championship was in 1975. The rest of the story is well known.

You don't have to know basketball or sports to appreciate Curry's long-range precision jumpers. In addition to throwing money at the Golden State Warriors' success, there is another important factor: it is located in a special area - Silicon Valley.

There are two kinds of people in Silicon Valley who are most lacking: venture capitalists and engineers, and the success of the Warriors is the result of their collaboration. Investors have a secret**, and that is engineers who can apply big data.

After the acquisition was completed, Warriors owner Joe Lycob first used high-tech to improve his training. For example, the Warriors have their players using sleeping bags that can effectively reduce jet lag, and they are always wearing high-tech devices that help the team determine the level of fatigue of the players, including data such as heart rate and leg strength.

This must be in line with the current progress of science and technology.

The NBA is a business league that needs to meet the needs of modern people, and technology makes the NBA more enjoyable.

This must be in line with the trend of the times, so that it can continue to develop.

Because you want to have connections, you have to have resources, and you have resources, so it will develop.

They are constantly developing and evolving, and they have started a new path.

Because the NBA has the technology and the money to support the expenses of a technology company.

Comprehensive business development, in order to allow the stars to get better resources, all business is so that they can play well.

In fact, there is no way to do this, in order to allow stars to play better, they can only develop matching industries.

As long as you follow the trend, you will definitely be able to realize your life dream.

No, NBA is an abbreviation for National Basketball Association (National Basketball Association). President: David Stern.

Apparently not **listed.

Have you ever heard of the European Championship going public?

A truth.

...The NBA isn't a company. It's a league, but the NBA team has the best to go public, and you have the money to buy one another day.

It is an association of companies. Not a company.

It's not that he's a league.

The NBA league is certainly a company, and its chairman and CEO is David Stern. Revenues from live broadcasts, team advertising, commissions from brokerage companies, and donations from charitable organizations are all part of its revenue. The bulk of the profits are contests and advertising.

NBA is just typing the NBA word on the keyboard, and the money comes.

Broadcast fees. Every year China pays it a lot.

It's very smooth to run.

Business operations are a big type. It's not clear in one sentence or two. I'll say it briefly:

1. The core theme of NBA business: the competitiveness of players.

2. Background: After years of development, the NBA is inseparable from basic education in the United States, and the continuous exploration of the personal development path of athletes (not pressing, too big, too general, and not strong enough) The result is that there is a complete ecological chain of basketball talents in the United States. Therefore, the American education chain can continuously deliver all kinds of competitive players.

3. When you are a competitive player, you lay the foundation for a great game. Derivative operations on this basis will arise.

1) Enough capitalists enter in the early stage, run the team, determine the fans roughly by geographical division, stimulate the simplest territorial concept of human nature, and produce basic fans.

2) Spread the best intervention, expand the fan base (specifically refer to Stern's CCTV videotape), the construction of the NBA's global image, and the action of public welfare activities.

3) The league makes every effort to create stars, protect the core assets of the league, and further expand the influence of stars from the industry, from the clothing, food, housing and transportation of players to the professional training.

4) All the services of the fans, there will be the services and benefits of the fans before, during and after the game.

4. Business operation is an extremely complex content, the simple point is that the game is attractive, the fans have the spending power, the players have income, the owners have the flow of funds, and everything to serve the fans to increase the value of the NBA brand. And this is the goal that countless people learn and strive for.

The NBA earns money as follows:

1. Successfully packaged basketball stars such as "Big Bird" Bird, "Magic" Johnson, "Flyer" Jordan and other basketball stars, which greatly increased the popularity and influence of the NBA around the world.

2. NBA registered goods, such as star cards. In the 1981-1982 season, NBA merchandise was worth $10 million, far behind the All-American Football League and Baseball League; Ten years later, the retail sales of the 1991 and 1992 seasons exceeded $2.1 billion.

3. Expand television broadcasting rights. From the past domestic league, it has grown to now broadcast in 42 languages in 212 countries and regions around the world.

4. Expand promotion methods. Entertainment projects such as NBA cable TV, NBA**, NBA City, NBA stores, and NBA mobile buses have been established.

5. Cultivate overseas markets. The NBA has already held regular season games in places like Japan and Mexico, as well as two preseason games in China.

6. Strive to cultivate young people. In collaboration with the International Basketball Federation (FIBA), a programme called "Basketball Without Borders" aims to foster friendships, promote healthy lifestyles and engage young people through sport by holding international youth basketball camps for 15 and 17 year olds on all continents.

7. Keen on public welfare activities. In the aftermath of the Indian Ocean tsunami, the NBA also called on the league's stars to raise money for the disaster area in a variety of ways. While NBA stars spread love and affection in the world, the image of the league has been greatly improved again.

That's a real question'It's too simple, it's definitely a business league, and this summer's free market is a good proof of that.

Most of the star players have changed teams this summer, and frequent transfers only show one problem, that is, today's alliance has no loyalty at all. Teams will recruit star players for their teams, and the more money is given to the players, the more they go.

Even so, there are some players who have a slight expectation of loyalty to the team, such as the Celtics. In 2017, Thomas Jr. played the strongest 175 on the surface, even when his sister died, he endured the pain to lead the team to play, and after that season, Thomas Jr. was about to usher in the last year of the contract year, and the team could have renewed his contract early, but the Celtics traded him out that summer, and in the end, Thomas Jr. did not get a big contract, and now he can only sign a veteran base salary to maintain.

Not only Thomas Jr., but also the Thunder this summer, who traded out two leading stars at once this summer, one is Paul George and the other is Wei ShaoAlthough Paul George was instigated by Leonard to trade over, after all, he is still the team's second-in-command, and he will trade when he says it, and this speed is still very fast.

The second is Wei Shao, Wei Shao has been playing for the team before being traded, although he did not bring the team a championship, but there is no credit and hard workAfter being traded, the former Thunder Sanshao also completely ceased to exist, and the Thunder can be said to be a representative team that played a good hand badly.

However, some people say that the Thunder traded them to save the luxury tax, so the NBA business league is also a real hammer.

Sports and business can be very pleasant to work together, but overly mature commercialization is bound to erode the core of sports, and the NBA has long played this dangerous balance game. In today's increasingly large profit pie, the difficulty of this game is even more exaggerated.

Finally, back to the question, the NBA is a commercial league dressed in selling sports elements, sports and business complement each other, constituting the current NBA, but sports and business are not compatible in nature, how to balance the two elements of sports and business, is the main issue that the NBA faces next.

It is natural that everyone wants to have a good meal, but after the good meal, there should be a higher and purer pursuit. That's what sport is all about.

It is both a sports league and a business league, and the two are interconnected.

It can be counted as a business league, which has a lot of capital in operation, and it can only be said to be a business alliance with a sports league brand.

Since the NBA changed its president, it has really become more and more commercial, so to speak, a business alliance.

It feels like it's a business league and a sports league.

I think the NBA is more of a business league now.

I think it's still a business alliance because there are so many deals.

It should be a very successful sports league with efficient commercial operations.

Because this is a necessary way, he must be sponsored by merchants to get to where he is today.

Now there are several strong teams in the NBA, most of which are big-name stars, like the Lakers if they didn't have Kobe Gasol, would they be so strong? Spurs don't have Duncan, Gino, is he still competitive?

These stars are also ordinary people, and there will be times when they will retire from the stage, and there will be stronger newcomers to replace them

Everyone knows that the opportunity to make a show in the NBA is fair and just, and the opportunity to draft can also be used as a bargaining chip Therefore, each team still has a chance to absorb more powerful forces, so it depends on his vision and how he wants to run the team For example, the Bucks, are you sure he spent money to hire China's Yi to win? I don't think so!

So by the way, to correct the concept of the landlord, the NBA is now almost a purely commercial organization, the purpose of sports can only be secondary, the main thing is to make money from the owners of each team, they are all using everyone's love of sports, to make profits from it, Jordan made a fortune playing ball, then I am sure that the owner of the Bulls made no less than him! So to some extent, victory or defeat is not the goal they pursue, what they pursue is profit

They can attract fans with regular wins, and they can also use other methods, such as national sentiment (China's Yi JL).

Once involved in business, sports are no longer so simple about winning or losing

There are not many words, all hand-typed.

In fact, in recent years, especially this season, the NBA has changed a lot in terms of team strength. The Western Conference is not as dominant in the league as it was six or seven years ago, with some big names moving east (like Kevin Garnett and Shaq O some time ago).'Neal) and Eastern Conference stars (Lebron James, Dwight Howard) have averaged out much more in the NBA than they did a few years ago, and the Lakers' Purple and Gold dynasty has grown with Shaq O'Neal's old age is gone. It is worth mentioning that the Lakers have played well this year, especially in the middle of the season, adding reinforcement Paul Gasol to ensure that they reach the playoffs as the first in the West.

But the playoffs are different from the regular season after all, and it's still unclear how far the Lakers can go this year. The Hawks, 76ers and Celtics in the East this year, as well as the Hornets in the West, did not enter the playoffs last year, and there are four teams in the playoffs that did not enter the future game in the previous year, which is one of the few in NBA history, especially the Celtics entered as the first in the East. Therefore, looking at the whole league, objectively speaking, the current strength of the team is relatively average, and the NBA official has also responded to the luxury tax and draft system in order to curb the situation of the strong and the strong, which is not to worry.

However, in the final analysis, the NBA is a business alliance, and the establishment of all rules and regulations must give way to the fundamental goal of maximizing profits. NBA President David Stern has also repeatedly said in public that the future trend of the NBA is globalization, because only by letting people from different countries see their colleagues standing on the NBA arena can the influence of the NBA be maximized, so the future development trend of the NBA is only globalization. If there is not much change, we will see a part of the NBA's regular season coming to China in the next two years, and then we can really enjoy the treatment of being able to watch NBA games live without going abroad.

This is of far-reaching significance not only for the development of the NBA itself, but also for promoting basketball exchanges between China and the United States.