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Search promotion is a pay-per-performance form of online promotion and is part of promotion. Every day, netizens conduct hundreds of millions of searches, and some of the search terms clearly express a certain business intention, that is, they want to buy a certain product, find a provider that provides a certain service, or want to know about the product or service. At the same time, businesses that offer these products and services are also looking for potential customers.
Through the keyword positioning technology of search promotion, the best value of enterprise promotion results can be accurately displayed to search netizens with commercial intentions, and at the same time meet the search needs of netizens and the promotion needs of enterprises.
Search promotion has the advantages of wide coverage, strong targeting, pay-per-effect and flexible management. You can show the results of your promotion to a large number of netizens for free, but you only pay for the promotion fee for the visit of the potential customer. Compared with other promotion methods, you can control your promotion investment more flexibly, quickly adjust your promotion plan, and continuously improve your ROI through continuous optimization.
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100% QQ Marketing Software You can see that the promotion is still good, thanks for the great promotion.
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Personal experience At that time, I felt that 360 was suitable for 360, so I cooperated with a 360** business in Wuxi, hoping to improve my business effect through 360's promotion of Wang Guang service line, after all, I could spend less money. 8000 yuan investment But I found that 360 didn't bring a single customer at all. They are more garbage in the background, and they can't find customers to visit at all, ** not cheap, the effect is OK, an average of 300 yuan can bring 3 customers, 360 promotion 8000 yuan did not bring a customer, what else Sogou and so on, don't say.
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As we all know, the current Chinese search engine market is mainly search, Sogou search, 360 search, Shenma search, in 2001 took the lead in launching and promoting this product to seize the historical opportunity to sit firmly in the leading place Li Dan, in 2013 Tencent to Sogou to promote the registration of 100 million US dollars and its search business and related assets into Sogou, after several years of development, Sogou search has developed into the second position in the search engine market, more than 360 search, Shenma search started late, It focuses on the promotion of mobile search engines, but it has developed rapidly in recent years, and its market share has been increasing, which cannot be ignored.
In July 2018, the domestic market share ranked first (i.e., the largest);
WhatsMiner is the third, with a market share;
Google is fifth, with a market share;
Bing is the sixth to talk, with a market share;
Judging from the data, it is the absolute leader of China's search engines, whether it is PC or mobile, it is far ahead of other search engines, accounting for more than 71% of the total, and the mobile terminal is as high as 76%. Since Google's withdrawal from the Chinese market, most of the search engine share has shifted to itself, almost monopolizing the domestic search engine market.
Popularize. 1. The world's largest Chinese**.
2. Pay per click.
Pay according to effective clicks, free for mass impressions, and no clicks and no billing.
3. Strong pertinence.
Promotion helps you accurately target customers, with strong targeting and high return on investment.
4. Flexible management.
360 search mainly relies on the browser and 360 security guard, plus the previous 360 forced binding software incident made many netizens very disgusted, plus 360 currently only has PC products, from the standpoint of customer marketing, resulting in unsatisfactory results.
1. Safe and clean.
The ads are small, clean, and the user uses the visual effect well; If it works with 360's antivirus software, browser, and navigation, it's okay.
2. The amount of information and traffic are small.
Sogou promotion. 1. The traffic ** is in the Sogou input method.
The advantage of Sogou search is in Sogou input method, QQ browser, Sogou high-speed browser, according to the data: users who use Sogou input method account for 95%, Sogou collects this information into the Sogou thesaurus according to the words entered by the customer, and analyzes user habits through data analysis, recommends the relevant information that users need. Sogou's market share in the field of wireless search is the second in the industry; Sogou's entrance to the wireless side is very rich:
2. Pay according to the effect.
The information is displayed for free, and the potential customers enter the ** billing.
3. Precise delivery:
Targeted delivery, advertising can be placed by region.
After the cooperation between Sogou Search and Tencent, it has made Sogou Search's powerful information processing capabilities recognized by the industry, and has obtained a large number of users through Tencent's platform. Sogou's market share in the field of wireless search is the second in the industry; Sogou has a very rich entrance on the wireless side: there are mainly mobile QQ browsers, mobile phone Sogou browsers, mobile phone Tencent and mobile phone Sohu, WAP Sogou, Sogou APP, etc., which may be its biggest advantage.
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At present, the account opening fee for promotion is 22,400 yuan, and the fee is deducted by click. I know that I can do it with the library is a year-round subscription that is not deducted by clicks, and it is 18,800 yuan a year. At present, the promotion of these two ways is indeed very good, and you can choose the appropriate promotion method according to your budget.
The car will remind you].
Search engines are mainly the difference between quality and quantity, and the same is true for promotion and optimization services, because the market share of 360 search is smaller than that of search, there is a gap in search volume. Moreover, due to the inconsistency of the algorithms of search engines, the quality of content presentation is also uneven, and there is also a certain gap in the overall quality of 360 search. >>>More
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