Do you have any suggestions for improving service quality and service level in the tourism service i

1. First, we should continuously enhance the quality awareness of tourism development.

Judging from the actual situation of tourism development, although China's tourism industry has developed rapidly in recent years, and has formed the world's largest domestic tourism market, the order of China's tourism market is still not optimistic, and there is false propaganda in the tourism market.

Problems such as forced consumption and safety and sanitation are still prominent in some areas.

At the same time, China is leaping from a big service country to a strong service industry, as an important representative of "Chinese services", the tourism industry especially needs to improve the quality of service.

is at the forefront. This requires us to further unify our understanding on the improvement of service quality.

2. The second is to adhere to the "two-handed" approach to the quality of tourism services, not only to keep the "bottom line", but also to strive for the "high line".

China's socialist market economic system.

In the continuous reform and improvement, all kinds of contradictions and problems will be reflected in the tourism industry to varying degrees. At the same time, we are in a new stage of mass tourism, and the characteristics of the stage such as imperfect supervision of the department, non-standard operation of tourism enterprises, and irrational tourism consumers still exist.

The immaturity of the market means that the problems in the order of China's tourism market will exist for a long time, and may be very prominent in a certain period of time. In addition to keeping the "bottom line", it also puts forward a series of "high line" requirements for promoting high-quality tourism services. Whether it is the "bottom line" or the "high line", they are organically unified to meet the people's growing better life.

Need. 3. The third is to systematically promote the tourism service quality improvement plan in the method.

The improvement of tourism service quality is not piecemeal, but a systematic project, which requires a multi-pronged approach. ** Emphasis should be placed on regulation and policy; Industry organizations should focus on coordination and standard guidance, and strengthen industry self-discipline; Practitioners should work hard to improve their professional quality and professional ability.

First, the tourism service industry to improve the service opinions

1. A-level tourist attractions should improve tourism guidance signs, and the signs should be reasonably arranged, scientifically set and well-made. 5A-level tourist attractions should adopt guide signs with at least Chinese and English, and the Chinese and English comparison instructions should be accurate and scientific, and there should be no typos, mistranslations and language problems.

2. A-level tourist attractions should improve the convenience of tourists' consumption, scenic spots shall not refuse to accept cash, and 5A-level tourist attractions can coordinate the addition of foreign currency exchange points.

3. A-level tourist attractions and qualified industry organizations should carry out training on management practices, daily business, and emergency response for scenic spot management personnel and front-line service personnel to improve service professionalism.

2. Optimize tourism accommodation services

The tourism accommodation industry is an important pillar of the tourism industry and a key area for improving the quality of tourism services. In recent years, there have been frequent health problems in the tourism and accommodation industry, which has aroused widespread concern in the society. It is necessary to fully implement standardized and standardized services, develop and improve personalized and characteristic services, and continue to improve service levels.

3. Safeguard measures

1) Strengthen organizational leadership.

Local cultural and tourism administrative departments at all levels should fully understand the importance of improving the quality of tourism services, the improvement of tourism service quality into the overall deployment of local quality improvement work at all levels, the establishment of a leadership mechanism and coordination mechanism for the improvement of tourism service quality, strengthen cooperation with market supervision, public security, network information, telecommunications and other departments, and clarify the division of responsibilities.

It is necessary to study and formulate specific implementation plans in light of the actual local situation, and relevant content can be appropriately expanded to highlight innovation and local characteristics. It is necessary to combine the task decomposition with overall coordination, organize and implement it in stages and steps, and ensure that the quality of tourism services is improved.

2) Strengthen the construction of standards.

It is necessary to promote the quality improvement with the implementation of standards, focus on strengthening the formulation and revision of tourism service standards for new tourism formats and industrial integration, and revise and improve domestic tourism service standards against international advanced standards. Intensify the publicity, implementation and training of tourism service standards, especially to promote tourism standards to tourists, so that tourists can understand the corresponding level of high-quality tourism services.

Strengthen supervision capabilities and force tour operators to improve service quality. It is necessary to carry out the pilot work of tourism standardization, innovate the standardized management system of tourism services, and form a work pattern of coordination and cooperation between market entities and industry organizations.

3) Strengthen policy safeguards.

It is necessary to focus on the development goal of tourism service quality, increase policy support for the improvement of tourism service quality, and promote the first department to purchase high-quality tourism services from the society. It is necessary to incorporate tourism service quality education into the tourism education and training system, and guide the establishment of a tourism service quality education network with the participation of institutions of higher learning, scientific research institutes, industry associations and tourism enterprises.

Transformation and upgrading includes three levels: one is the transformation and upgrading of the economy, the other is the transformation and upgrading of the industry, and the third is the transformation and upgrading of the enterprise itself. In the market economy, the transformation and upgrading of consumption is the biggest driving force for industrial and economic transformation and upgrading, so to meet consumer demand and maximize profits as the goal of enterprises are naturally the main body of transformation and upgrading.

Only through continuous transformation and upgrading can enterprises finally win in the fierce market competition. Generally speaking, the transformation and upgrading of enterprises is consistent with the goal of industrial and economic transformation and upgrading, for example, the improvement of enterprise innovation ability will also enhance the overall competitiveness level of enterprises and regional economies. However, because of the nature of profit-seeking, enterprises may also make choices contrary to the requirements of industrial and regional economic transformation and upgrading, for example, many enterprises' attention to environmental protection may be more from external pressure than corporate responsibility.

For the industry, transformation and upgrading is to give full play to the initiative of enterprises on the basis of integrating resources in the industry, attracting new resources, absorbing resources transferred by other industries, and improving the overall competitiveness of the industry, so as to achieve the development of the industry itself. At the same time, in line with the needs of scientific development of industrial transformation and upgrading is also to promote economic transformation and upgrading, such as the transformation and upgrading of tourism, will increase the proportion of a regional service industry in the entire economy, the role of this "softening" economy is undoubtedly of positive significance for the coordinated development of the economy. The transformation and upgrading of the economy includes the optimization of different industrial structures, the balanced development of regional, urban and rural economies, and the emphasis on intensive development methods, which is also the concentrated embodiment of the transformation and upgrading of enterprises and the results of industrial transformation and upgrading.

Improve the service level of tourist areas, optimize tourism accommodation services, improve the service level of travel agencies, standardize tourism business services, improve the business ability of tour guides and tour leaders, and enhance the ability to govern the order of the tourism market.

Enterprises should establish a good reputation and image, the credibility and image of the enterprise is mainly reflected in the service quality and service level of the enterprise, and the tourism service industry should improve the quality and level of service.

I think the tourism service industry should be more humane, because everyone will have a sense of fear when they go to unfamiliar places, so the tour guide should be responsible and care for every member.

The key to improving the service quality of the tourism service industry is to learn more from the experience of peers and change the service attitude.

The tourism service industry must first improve the service awareness and quality of waiters in order to improve the service level.

For the tourism service industry, to improve the quality of service and service level, we should standardize the entire tourism market, in addition, improve the quality of employees.

1. Establish an overall sense of service.

The quality of service provided by tourism enterprises.

It can be divided into technical quality and functional quality, and the quality of service mainly depends on the customer's feelings and understanding. That is, judging according to customer expectations. When the service quality provided by the tourism enterprise exceeds the expectations of the tourists, the tourists will have a high evaluation of the service quality of the enterprise, and conversely, if the service provided by the tourism enterprise is lower than the expectations of the tourists, the tourists will have a low evaluation of the service quality of the enterprise.

Therefore, tourism enterprises should properly guide the expectations of customers, do not give customers too high expectations, and should provide services according to the actual situation. Let the intangible services be displayed tangibly through equipment, facilities, physical objects, etc.

2. Conduct market research: invincible, in fact, due to cultural background.

Different living customs, so the needs of tourists on the same route are different, so it is necessary to provide personalized services for this. According to market demand, formulate service procedures and service specifications. This is a must for tourism enterprises, only in accordance with the regulations, norms of work, in order to make enterprises into a virtuous circle.

The service should be constantly innovated, and after the new project is promoted, it is necessary to lose no time in collecting market information in order to improve the product.

3. Improve the service awareness of employees: the quality of tourism service is reflected in the service skills on the one hand, and the service awareness of the service personnel at the same time. Employees are the representatives of the corporate image, tourism service is completed through the face-to-face way of service personnel and tourists, service personnel must have skilled skills and standardized words and deeds, in order to provide customers with standardized services, to know that the service is to meet the needs of customers.

Because of the service consciousness of travel agencies, the mountains and rivers will have their appreciators, and the history and culture will have their remembrances. Warm and friendly, guests first. It is manifested in the tourism staff in dealing with certain problems, to the interests of tourists first, can not emphasize their own difficulties too much, but also can not bring personal emotions in family life to the work, in the work to meet the reasonable requirements of tourists as much as possible.

Some managers have said: We would rather let employees who are in a bad mood take time off than let employees not receive guests with smiling faces. Achieving a professional level in service is not achieved overnight, which requires the gradual accumulation of actions, words and deeds.

4. Credibility first: Credibility is an invisible force and an intangible wealth. Only by being honest and trustworthy and maintaining the reputation of the industry can tourism workers attract customers and maintain a prosperous business.

First of all, tourism service is a face-to-face service, which requires special emotional communication.

Secondly, most of the objects of tourism services are tourists who pursue higher-level needs, and their needs in terms of material and spiritual enjoyment are not only higher than those of the general service industry.

The guests are much more demanding than their own ordinary life, especially in need of respect for personality and care and care in life.

Third, tourism service products are often provided and sold at the same time as they are enjoyed by the service users, such as guest rooms, restaurants and transportation services, which are non-storable.

Fourth, tourism services are greatly affected by human factors and are unpredictable, and the diversity and mobility of tourists, as well as the complexity of tourism service means, also increase the difficulty of services.

It's very simple, whether the product is good or not depends on the quality, and those who buy it with bad quality will regret it, and at the same time, no one will buy it, and those who don't buy it will feel lucky, and the company will be finished.

So whether the service industry is good or not, the service attitude is the same as the quality, the attitude determines your performance, and the quality determines the quality of the same!!

1. Line quality:

The quality of the route refers to the reasonable direction with certain characteristics formed by the tourism business department by using the traffic line to connect a number of tourist spots or tourist cities (towns) in order to enable tourists to obtain the maximum viewing effect in the shortest time.

2. Quality of tourism services:

The process of tourism products determines that the quality of tourism services is generated in the behavioral contact and emotional communication between tourism enterprises and tourists.

3. Quality of team tour guides:

Tour guides are the first-line reception personnel, the overall quality of the quality, the quality of service, seriously affect the social reputation of tourism enterprises, but also directly related to the image of a country or region. Personality charm is the magic weapon that infects tourists, and tour guides must have a certain prestige as a foundation in order to lead a good team. Prestige is forged by the personal moral character and personality charm of the tour guide, and personality charm is the magic weapon that infects tourists.

Extension materials: The image of a tourist attraction is an important source of information and interest for tourists to have a good impression of the scenic spot. Through the superposition of cultural image, landscape image and architectural image, it constitutes a comprehensive image of the tourist attraction, and constitutes a "halo effect" for tourists to perceive the image of the scenic spot, and plays a positive role in the tourists' perception of the characteristics of the scenic spot, the feeling of the environmental atmosphere, the identification of the scenic spot culture, and the stimulation of interest in the tour.

1. Cultural image. As the image window of the Split Lu Scenic Area, the tourist attraction not only fully reflects the style and characteristics of the scenic spot in terms of culture, but also carries the historical heritage of the region, and interprets the connotation of culture in the form of intuitive and eye-catching explanations and displays that tourists like to see, so as to play a positive role in promoting the inheritance and promotion of culture.

2. Landscape image. The tourist attraction itself is an attraction with landscape value, and the use of environmental art, theme signs, characteristic landscape construction and other methods make it complement each other with the surrounding landscape in terms of shape, color, appearance, etc., and become a beautiful scenery that sets off and beautifies the environment, strengthens the sense of tourists, and displays the image of the scenic spot.

3. Architectural image. In terms of architectural style, appearance modeling and building material selection, the local natural factors (such as topography, climate, etc.) and the resource characteristics of the scenic spot are comprehensively considered, and the hidden elements such as form, color, and culture are extracted from the historical context of the scenic spot and applied to the design of the tourist scenic area to form a personalized architectural image.