How do training institutions recruit students, and how do training institutions recruit students

The first thing is to let the surrounding crowd know about the existence of this training school. The signboard of the training school should be obvious, so that others can see at a glance and see that the place is real and not fictional. In this way, friends who have needs will look at it and may go in to consult, and friends in the education industry know that the guests who enter the door generally have needs, at least one more opportunity.

By increasing the publicity efforts, it is also good to let not only the people around you, but also the friends passing by, or the school in the distance. There are many ways to publicize it, and you can distribute leaflets, put up advertisements, and if necessary, you can give free lectures to get the number of consultations.

The training school itself expands its enrollment. There must be teachers or consultants in the training school, or even a school management teacher, and the school itself can relax the enrollment fee policy, so that the teachers and staff in the school can complete part of the enrollment tasks, such as allowing the students introduced to enjoy discounted tuition.

Cultivate a good teaching relationship and after-school relationship with students, so as to use the student group to help the school recruit students. When a student is educated in a formal school, there is certainly more than one person. The students and friends around me, relatives and friends at home are all the objects of development.

You can find some well-known and authoritative teachers to give occasional guest lectures. Nowadays, parents are very concerned about their children's education, and they want to let their children receive more and better education through various ways. So, I usually pay attention to things related to education, and this is also a way to do it.

No matter how luxurious the training school is, no matter how big the lineup is, in the end, parents only pay attention to whether their children's academic performance has improved, and improving academic performance is the ultimate goal of the training school. Therefore, the teacher lectures and the students receive the most attention.

The enrollment of training institutions has always been the enrollment pain point of many educational institutions, for the enrollment problem, online and offline should be combined, do not think, offline education, online promotion is not necessary, now those parents in the market do not understand the training course institutions, but still admire, why? It is because of the popularity, so just let the people around you know the existence of your education and training institutions or not, at least to establish an education brand in the education and training institutions, otherwise it will still be squeezed by large education and training institutions, in addition to some leaflets, trial classes, etc., you can try to use small programs to enroll, such as courses, but also to help education and training institutions enrollment promotion, have used courses, compared with multi-campus training institutions still have advantages, because support multi-campus, The background can be clearly seen, the enrollment situation of each campus, the group, bargaining, 1 yuan purchase, answering questions to win classes, opening red envelopes, course coupons, distributors, preferential courses and other marketing tools, can be used, most of them now have parent groups, when the time comes to push directly to WeChat, parents see the course is interested, and will naturally open the applet, so that there are more courses to attract students' parents, after all, WeChat enrollment is still very traffic, it is very convenient to try it.

There are several main ways for training institutions to recruit students:

1. Online publicity: Training institutions can publish promotional information on major portals and social platforms to attract the attention of potential students. In this way, students can easily learn about the institution's curriculum, teaching characteristics, faculty and other information.

2. Offline promotion: Training institutions can carry out publicity and promotion in schools, shopping malls, communities and other places with a large amount, distribute leaflets or hold enrollment activities to attract the envy of potential students. <>

4. Recommended enrollment: Training institutions can establish cooperative relations with schools, communities and other organizations to attract students to sign up through recommendations, which can usually improve the accuracy and effect of enrollment.

5. Cooperative enrollment: Training institutions can establish cooperative relations with other institutions and enterprises, and jointly carry out training activities through joint enrollment, so as to achieve the purpose of enrollment.

Different training institutions will adopt different recruitment methods and strategies according to their own characteristics and different target student groups. However, in general, recruitment publicity is one of the keys to the development and growth of training institutions, and it is necessary to pay attention to market research and the formulation of marketing strategies to attract more students.

The method of enrollment of training institutions is as follows:

Enrollment object: It is mainly based on the characteristics of the school, the specific subjects, the age of the appropriate age, and the problems of students at which level to be solved. In this regard, attention should be paid to an important issue, namely, the relationship between the target and the decision-maker.

The number of enrollments: It is necessary to determine the number of students according to the time, venue, teachers and class types of the school, and pay more attention to grasp the number of students according to the training effect and timing.

Admission criteria: For private schools, the main admission method is to set an effective program or subject suitable for students according to the standard classification, and set the admission standard to admit. Unified management, according to the specified time to complete the enrollment target.

Enrollment channels: Mainly for the enrollment work to choose which smooth channels, to determine which channel is the most effective, the use of available resources to achieve the purpose of enrollment.

Enrollment measures: refers to the specific formulation of preferential policies, disadvantages, publicity methods, fees and other feasible methods, attractive measures. It is necessary to pay attention to doing a good job in propaganda planning in two main aspects.

Planning of enrollment publicity: On the one hand, it is the use of "first-class mobilization method", television, radio, exhibition boards, leaflets, free consultation lectures and other multi-angle publicity. The other side takes: dare to take the lead, seize the best opportunity for public relations, and seize the opportunities provided by external factors.

Start with the mainstream**.

If your organization has professional promotion and operation talents, then I recommend you to start with the mainstream. Why is it said to be mainstream**? Stream** refers to the ** platform with a high status in terms of social influence and communication, such as official media, central media, etc. (for example).

Choosing the mainstream ** to put the advertorial can get a wider range of ** and recognition, and enhance the image and popularity of the empty brand of the section. These ** platforms have a high degree of authority and credibility, and they can build trust with parents for education and training.

2.Cooperate with professional media platforms.

But most of the education and training institutions do not have professional extension personnel, so what should we do? Many education and training machines will choose to cooperate directly with professional promotion platforms, which does not require you to screen and save time and effort. For example, the well-known enterprise Xueersi cooperates with the professional promotion platform Media Box, which has a large number of channels, and attracts many potential customers through the industry and self-channel.

If your education and training institution also wants to gain popularity and cooperate with professional media platforms, it may be a good choice.

This is the media box, if you are interested, you can pay attention

1.Distribution of leaflets.

Expand customers, as the name suggests, develop customers. Because of the opening of individual institutions, Qinqian mainly attracts customers and achieves the conditions for their survival and development. It is more common to distribute leaflets.

This is also the form of extension that we often see on the street. At present, the Internet direction of the organization is still in a relatively weak link, so it is still in this traditional form of dispatch to attract certain customers. In fact, about this form of dispatch, it can be extended to a certain number of customers, and the premise is that the design of the leaflet is hard work.

Why? For modern people, they are in a state of being in a hurry every day, and they don't have much time to see word by word, which needs to be strengthened in the sense of picture. Therefore, the design of the leaflet should be simple.

And the quality of the paper should be chosen carefully.

2. Cross-industry alliance.

Cross-industry alliance, which is also one of our common methods of customer expansion. Because now customers have a variety of choices, plus there are more and more ***, so this makes their choices tangled. In this case, individual organizations can use the method of cross-industry alliances to cooperate with well-known or trusted merchants to establish a win-win relationship, which plays a certain role in promoting the choice of customers.

3. Bring the old with the new.

Bringing the old with the new, literally, with the old customers with the new customers. It is possible to establish a cooperative relationship with customers, and this kind of relationship can form a certain copy, so as to become a reference for the activity and be more professional. For example:

What rewards to offer with one friend, what rewards to offer with two friends, etc., are also often full of our lives, but it is true that we can expand a certain number of guests for our organization.

4. Advertising and customer expansion.

Advertising extension means advertising. For individuals, the cost of advertising is not large, and the benefits are considerable. Because the placement of advertising, including the display of the picture, the presentation of the effect, the way of sharing, etc., are more convenient and attractive, such as Facebook, Instagram, WeChat, smart shopkeepers, etc., it is a relatively good way to expand the influence of enrollment, interact with potential students and parents, and continue to attract and retain old students.

Start with your friends and family as the first trainees, and then seriously make the quality of the training and word of mouth.

You can try to launch a trial class, and if you experience it, parents will naturally pay for it. There are many parents in the "1 yuan experience class" mini program, and there are many institutions that have settled in, so you can try it.

1.Make your own organization page, such as the Wisdom Hall page, Liuda's personal space page, and blog.

2.**Cooperation (currently cooperating with Liuda.com).

3.Forum marketing is similar to marketing in Douban.

One. Traditional Admissions.

1.First of all, it is necessary to distribute a large number of leaflets in colleges and universities, so that students know about the projects offered, and special people will go to the school to distribute leaflets;

2.Banners should be posted in key areas.

3.The old trainees of the training institution should pay a return visit;

4.Outside the studio or at the entrance, make a few panels and put them on the outside for students to see when they come to consult.

5.Hang a banner at the entrance or balcony of your accommodation to attract the attention of parents and students in the same community.

Two. Online Admissions.

1.Paid promotions.

3.Live Admissions. This method is based on the current trend, and the live broadcast is already a prairie fire, and it is completely with the help of this spring breeze.

Nowadays, there are many ways for training institutions to recruit students, and now the network is developed, and it is possible to expand the source of students through marketing activities through the circle of friends; It is also possible to carry out leaflet distribution activities in schools, such as distributing leaflets at school gates, streets, and neighborhoods. When recruiting students, training institutions make corresponding activities and discounts, which are more conducive to enrollment.

Extended Information: About Opening Training Institutions:

1.Location. Try to choose a place close to the school.

2.Publicize. It's nothing more than setting the table and issuing bills. The table can be set up outside the school gate when the school is dismissed. The first is to send the bill to the parents at the end of the school (it is useless to send it to the student himself); The second is to sweep the streets and buildings in the surrounding area.

Street sweeping and building sweeping are terms in the industry.

Street sweeping: Slip flyers into the door handles or wipers of vehicles parked on the street.

Sweep the building: Stuff leaflets into the doors of residents in the community.

Advertising includes leaflets, newspaper advertisements, outdoor advertising, television broadcasts and other ** advertisements.

Low-cost, fast-reaching leaflets are still used by all training schools, but whether they can be effective depends on whether the delivery is accurate. For example, if you are a study abroad agency, the effect of distributing flyers on the street will definitely be different from that of distributing flyers on the street.

Event promotion includes school events and marketing activities. Many organizations will come to the school to give lectures and sponsor school clubs or sports events.

Brand word-of-mouth and friend introduction. Friend introduction is an important way for many small and medium-sized training institutions to recruit students, and parents of students can be encouraged to help introduce, which is often very direct and effective. Because it is introduced by a friend, parents have trust in each other, and it does not take long to make a decision, so encouraging parents to help introduce them is also a way to recruit students.

Enrollment channels need to be raised. Small and medium-sized training institutions can find more recruits** and let **help recommend students to come. You can also find some institutions to cooperate, they have a source of students but do not compete with each other's business, and can promote each other.

Before enrollment, build and package the school brand, and word of mouth has a greater impact on enrollment.

There are basic facilities such as school buildings with space and lighting, desks, stools, blackboards, etc. Apply for an application form to the local county-level education administrative department (Education Bureau), fill in all the items, and submit it to the district and county-level education administrative department (Education Bureau) for preliminary examination, and report to the Municipal Education Bureau for approval after passing. It is necessary to provide (ID card and copy of the legal person, ID card and copy of the person in charge of the school, academic qualifications and certificates of the above personnel,) for primary and secondary school students to do tutoring courses can only apply for secondary education and training institutions.

The above is good, just wait for the Education Bureau to issue you a "Certificate in Social Forces" before you can start school. If you are not confident in enrollment, you need to prepare one month's salary of the teacher and the rent of the rented school building, water and electricity expenses. If you can recruit students as soon as possible, you can solve the problem with tutoring fees.

Summer vacation is coming, and now is the best time to recruit students, you can enroll while waiting for the approval of the Education Bureau, because such training schools are very seasonal.