What should be paid attention to in the design of commercial space? 5

Commercial space design can not only bring beauty to the public, but also bring more practical benefits, so whether the commercial space is successful or not, may affect the future development of the business, then do you need to pay attention to 3 things in commercial space design, do you know?

1. Creative design.

Creative design is the soul of commercial space design, but it is very important to figure out the design concept before designing, you need to understand what the commercial space does, whether to be a professional store or a comprehensive store, so as to know how the commercial space should be built, in order to improve profitability through design, second, commercial flow.

The problem of commercial circulation planning is also an indispensable part of the design of commercial space, how to attract customers to enter the internal environment of old buildings, how to let customers visit all the goods without looking back, and can easily and quickly buy the goods they want. The flexible use of floor space, the avoidance of dead spots as much as possible, and the safe and rapid evacuation are the main goals of commercial space design.

3. Functional layout.

Functional layout is the core link of commercial space design, whether the functional layout is reasonable, will have a direct impact on the economic benefits of the business, as well as the overall image, so the functional layout of commercial space must be paid attention to. The main point of the functional layout of the commercial environment is to give full play to the maximum role of the commercial space and further enhance the economic benefits of the business as the basis and premise, and at the same time, it should also take into account the convenience to customers, easy to attract customers, and conducive to the development and management of marketing activities.

When doing commercial space design, you need to pay attention to the above three things, so that the designed commercial space design is more perfect.

First of all, we need to understand what a commercial space is. Broadly speaking, all spaces related to commercial activities are considered commercial spaces; In a narrow sense, the space actually used by all kinds of businesses. For example, department stores, shopping malls, commercial pedestrian streets and commercial shops and other places that provide commercial services;

Secondly, it is important to decide how to design commercial space. Excellent commercial design can stimulate consumers' desire to consume and allow people to enjoy the fun of shopping freely. When people are deeply immersed in this experience, the potential value of the entire commercial real estate will continue to grow exponentially.

The design of commercial space needs to consider the relationship between people (consumers), goods (formats), and places (space scenes), and how to make them all "happy" together and create commercial value.

Specifically, it is necessary to solve the actual problems of users: what can be done within the budget, space function division, joint discussion of function ratio, visual effects, actual landing use experience, post-maintenance and operation design, etc.

1.Need to know the user's business plan (what to do?). How can it be done? Where? To whom? What are the practices? ）；

2.Provide space concept, space function, spatial vision, budget and construction rationalization issues in line with business planning; For example: commercial space theme design, circulation design, ground floor graphic design, underground garage feature design, underground space value-added development, commercial design of experiential space design, indoor and outdoor space interactivity, continuity, etc.

There are four elements of commercial space design. The design believes that the design of shopping lines, the design of shopping guide systems, the design of stores and windows, and the design of supporting facilities constitute the design content of commercial space, and in the process of commercial space design, it is necessary to use this as a basis to create a commercial space design project that closely follows consumer demand.

A summary of the design of commercial spacesThe display methods of modern commercial space are various, and the display form is not directional, and the dynamic display is the most popular display form in the modern display, which is different from the old static display, using activity, operation, interaction, etc., the audience can not only touch the exhibits, operate the exhibits, make specimens and models, and more importantly, can interact with the exhibits.

Let the audience understand the functions and characteristics of the product more directly, and the dynamic display is widely used in large fixed display spaces, such as exhibition halls and museums. From static display to dynamic display, it can mobilize the active participation of visitors, make the display activities more colorful and achieve good results.

Commercial space design refers to the design of the interior space of the building for commercial purposes, which is an interior design with clear functional requirements in the interior design course, and also requires different styles and characteristic changes. So what are the characteristics of commercial space design?

1. Practicality determines the form, and the form is the function service. The practicability of commercial space design is reflected in the fact that the design of any commercial space should first meet the needs of the use function, especially the needs of the main function.

2. It is not enough for artistic commercial space design to meet the functional needs, and a good commercial space design is often a clever combination of function and artistry. The artistry of commercial space design is reflected in the connotation and expression of commercial space design. The connotation of commercial space design is to express artistry through the spatial atmosphere, artistic conception and psychological feelings brought to people; The expression of commercial space design mainly refers to the beauty and artistry of the moderate beauty, rhythmic beauty, balanced beauty and harmonious beauty of the space.

3. The scientific nature of scientific commercial space design is first reflected in the fact that commercial space design should pay full attention to and actively use the achievements of contemporary science and technology, and apply new materials and technologies to the design; Secondly, the design of the space division, functional layout, selection of materials and physical environment such as sound, light and heat should be scientific and reasonable.

4. Different countries, different regions and different nationalities have different taboos and preferences, and the design of commercial space in different regions should also reflect the regional characteristics in style, color and materials.

That's all there is to know about the characteristics of commercial space design.

Circulation design. The introduction and organization of passenger flow is the foundation of commercial building design, and the value of passenger flow organization is far greater than the value of a certain shop; Streamline design is the "top priority" of the entire Kuandou commercial building design, in a word, it is the circulation design of people coming to buy things.

In the design of the circulation line, there are various planning forms such as circular circulation line, mandatory circulation line, direct circulation line, etc., and the focus of the shopping circulation line of the farmers' market and the commercial shopping circulation line also has different characteristics, such as: the farmers' market pays attention to the ring line, and requires the accessibility of all stalls to be balanced; Commercial, on the other hand, can be forced to move around to ensure that each shop is covered by the main thoroughfare.

Convenience of vertical transportation.

People are lazy, and you must use the elevator or escalator to go upstairs;

First of all, in commercial buildings with more than a single storey, the passenger flow is often concentrated on the first and upper floors, while the majority of the passenger flow on the second floor and upper floors is due to vertical transportation facilities such as escalators and sightseeing elevators. For example, where the escalator is set up is also an important issue. There is a horizontal circulation planner, can set the escalator in the most suitable position, that is, does not affect the main circulation of the first floor, but also can bring enough drainage to the second floor above, and the farmers' market is even more so, a reasonable elevator setting, can completely make the disadvantages of the second floor disappear, the business atmosphere is still strong.

Passenger and cargo diversion. Needless to say, in a word, the place of loading and unloading is separated from the most dense place.

The implementation of passenger and cargo diversion is for the purpose of better planning the flow of passengers and goods, and the second is for the convenience and safety of shopping. Consumers mostly walk in and out, and effective diversion measures can avoid the merging of people and vehicles, which is prone to traffic accidents.

commercial coherence;

The business along the street can not form a broken shop, ** will return or divert, and the back shop will be "cry".

The coherence of commerce, that is, the coherence of shopping lines, once there is a fault in the flow of customers, it will trigger early reflow, so that the deep business is rarely interested.