Why do the elderly buy super expensive health supplements?

The promotion of health care products for the elderly is full of tricks and cannot be prevented. In order to exaggerate the efficacy and promotion of health care products, health care product companies constantly change their marketing strategies and techniques. For example, open an activity center for the elderly, invite the elderly to the center activities, the waiter attitude is friendly, ask for warmth, so that the elderly feel very warm.

Tea and massages are free for the elderly at the center. The waiters at the center took the opportunity to chat with the elderly to obtain and grasp all kinds of information about the families of the elderly. Another example is to organize the elderly to go to the hospital to do the designated body collection project for free, and then hire some so-called experts to exaggerate the problems found in the body collection of the elderly and propose solutions.

Because the health care product company has completely grasped the various information and main physical diseases of the elderly through the above channels, coupled with the fact that experts have blown a health care product to the gods, the elderly have been fooled in this situation and have no own opinions at all, and they are willing to pay for health care products, even to the extent of obsession.

Lack of emotion in the elderly. Many elderly people spend a lot of money on health care products and end up bankrupt, which has a lot to do with their emotional loss. In today's society, due to fierce competition and high work pressure, children rarely find time to go home to spend time with the elderly and care for their emotional world, and help them choose a healthier way.

Therefore, many elderly people feel lonely and lonely, and take the purchase of health care products as a kind of spiritual support, and over time form a kind of dependence that cannot be stopped, and eventually become victims of health care products. Therefore, children and society should give more care to the elderly, bring them spiritual happiness, and help them live a healthier life!

Human beings are the unity of material and spiritual, health care products have their substantive role, the greater role is the role of faith, the role of spirit, health care products are the carrier of health. Someone might call me,**, it doesn't matter. The truth is that the elderly in China are too pitiful, riddled with diseases, lack of care, busy children, lonely and boring, too expensive to be hospitalized, and too difficult to see a doctor.

Health care products have become the spiritual pillar of the elderly, under the effect of the spirit, maybe a lot of diseases will be magically cured, coupled with the conditioning of health care products, so that the lives of the elderly have a little hope. From the perspective of thoughtful service to enthusiasm, the best industry is to sell health care products, and everyone will definitely say that it is all to cheat the elderly of money, and this situation exists. But what the elderly need is a kind of care, a kind of respect, and a good mood.

Because the old man, the average old man, his education level is not very high. Through the fooling of others, he believed. Some health care products, you really let the old Chinese medicine doctor or medical scientist.

You give it to him for nothing, and he doesn't eat it. There are a lot of people in this world who believe the truth told by others who don't understand science, and they believe it very, very profoundly. There are some things that nine cows can't pull back.

There are also some crooked ways, there are many people who believe you, no way.

Fear of death. In fact, people at different ages will have different understandings of life, and in old age, they are more afraid of death, and they buy health products just to accompany their children for more days, but they are more nostalgic for the world. Therefore, there is no need to blame, it is a good way to help them choose the regular products of formal enterprises and choose the right health care products for their bodies.

The intensity of popular science is insufficient. Many elderly people are accustomed to thinking that health care products are functional, and even think that it can cure diseases, and there are not a few elderly people with this concept, and it is deeply rooted. In particular, how to make a clear boundary between health care products, medicines, functional foods and foods, many people, including the elderly, do not know the difference between the four at all.

Many elderly people will have this or that chronic disease, many old people go to the hospital to see a doctor, go many times, take a lot of medicine, and find that their disease is not cured at all, but it causes a lot of poison, they feel very uncomfortable in their body, and they are also worried that their condition will be further aggravated, so they turn their attention to health care products.

The awareness of middle-aged and elderly people is relatively weak, and as they grow older, their brains are not as bright as those of young people. Because the middle-aged and elderly people have a weak sense of prevention, they will not speculate too much about their minds when facing the salespeople, and they will not think that they are selling fake drugs in the royal court, in line with the fact that it is not easy for young people to make money, and the principle of helping if they can help has given ** many opportunities. Many ** have also seen the kind faces of middle-aged and elderly people, and it is easier to sell their products, and the middle-aged and elderly have become the biggest target in the eyes of **, which is related to the fact that middle-aged and elderly people rarely watch the news on the Internet.

Preventive measures against such elderly health care product consumption traps.

1. Rational consumption.

Only by improving the rational consumption level of elderly consumers can we prevent the occurrence of such deception from the source of the town.

1) It is necessary to have a correct understanding of health care products. The elderly should correctly understand the role of health care products, pay attention to the difference between health care products and drugs, and no health care products can be diseased; We should treat the health care products activities of the merchants rationally, do not believe the exaggerated publicity of commercial advertisements, and do not listen to the so-called "high-tech" products that you do not understand.

2) Purchase through legitimate channels. The elderly should participate in the "health lectures" held by the associations of the elderly, ** departments and other organizations, and do not listen to the lectures for the purpose of selling goods. When buying health care products, you should go to a regular store with complete licenses and a fixed business site to buy, and pay attention to check whether the company has a business license and relevant qualifications, and at the same time, you should pay attention to asking for and properly keeping the shopping invoice and related vouchers.

3) Violations should be reported in a timely manner. If the rights and interests of elderly consumers are infringed due to health care product distributors, do not simply consider themselves unlucky, but should protect their legitimate rights and interests, in addition to seeking justice from the merchants, you can also report the situation to the market supervision and management department, report the problem, and seek to solve it. Once fraud and other illegal and criminal acts are discovered, they should be reported to the public security organs in a timely manner.

2. Increase prevention and publicity.

In order to keep the eyes of elderly consumers open and prevent them from falling into the trap of health care product consumption, it is necessary to strengthen the publicity for the elderly, popularize health and medical knowledge, and enhance their ability to prevent and discriminate.

With the continuous improvement of living conditions, people pay more and more attention to physical health. The elderly, in particular, pay more attention to health care. Under the guise of promoting so-called health care products, some criminals have extended "**" to the elderly.

In the well-designed consumer trap, many elderly people are unable to distinguish the real from the fake and become victims of health supplements.

Use health care products as "bait" to lure the elderly to "take the bait".

Recently, the Zhengzhou Municipal Public Security Bureau cracked a case of health care products defrauding the elderly, and arrested 23 suspects, involving more than 4.6 million yuan. According to ** report, a reporter once walked into a number of communities, surveyed 324 elderly people, and found that 69% of the elderly had purchased health care products. There are also many health care product salesmen, who specialize in squatting in parks, amusement parks, cultural squares, scenic spots, etc., picking out lonely elderly people to start, and gaining trust by pulling family routines and asking for **.

In the reporter's investigation and interview, many elderly friends told about their experiences of health care product fraud.

Ms. Luo, a 67-year-old citizen this year, is really "a bitter tear" when she talks about the harm caused to her by health care product fraud. One day, a group of people came to the community, first chatted with the old people enthusiastically, and also gave towels, basins, eggs and other daily necessities for free. The next day, they continued to give gifts to the old people as promised, and the old people were very happy; Next, they began to give lectures, introduce products, and take out high-quality health care products, advocating that they can prevent cancer and cure diseases, improve the body and eliminate diseases, pay a deposit first, and invalid refunds; At the beginning, when I came to get a refund the day before, I didn't refuse and even gave a generous gift; Subsequently, more and more elderly people who are greedy for small and cheap come to place orders, waiting for the next day to be refunded and receive gifts; In the end, the ** took the deposit and ran away. Ms. Luo bought more than 10,000 yuan of so-called high-end health care products, and after consulting relevant experts, she learned that those were just ordinary foods, with a total value of less than 100 yuan.

Referring to the fact that he was fooled into spending 4,000 yuan to buy a water purifier, 77-year-old Sun Lanrong still regrets it. At that time, a group of salespeople were promoting in the village, saying that it was a new type of anti-cancer and anti-cancer water purifier produced by a direct sales manufacturer, and the water for drinking and cooking could filter out impurities and sterilize after being filtered and heated by the machine. Seeing that many elderly people in the village had bought it, I apportioned 2,000 yuan to them to buy one, despite the dissuasion of my five children.

But after a few months of use, it broke down, and the master who came to repair it said that this water purifier was two or three hundred yuan, and it was a lie to say that it could prevent cancer and fight cancer. ”

These routines, please keep your eyes peeled for by elderly friends.

**What tricks are used to always succeed? According to the interrogation of the suspect in Zhengzhou, there are many tricks to deceive.

First of all, it's important to be clear that not all health supplements are scams. Some health products do have certain health benefits, such as some vitamins, minerals, etc.

However, it is true that there are some so-called "health supplements" that deceive the elderly through false propaganda. If you want to prove to the elderly that certain health supplements are scams, here are a few ways to consider:

1.Investigate the ingredients and effects of so-called health supplements: For health supplements on the market, you can look for relevant studies and materials to understand their ingredients and effects. This can help you determine if certain products are truly beneficial.

2.Check or destroy product claims for false or exaggerated content: You can check the product brochure to see if there is any false or exaggerated content.

For example, do you claim that your product can cause many diseases without scientific evidence? Do you use a variety of glamorous advertisements to catch the consumer's eye?

3.Provide other more credible health advice: Compared with some unreliable health supplements, the recommendation can recommend some more reliable health advice to the elderly to improve their health. For example, eating properly, exercising properly, and actively participating in social activities.

4.Find out others who share the same views and experiences, and jointly advocate for useful information: gather some like-minded people to eliminate false health supplements, encourage more people to maintain a healthy lifestyle, and gradually establish a fair, transparent, and regulated health market.

Through these methods, we are able to help older people better understand health knowledge and health products. However, for the sake of the vulnerable, it is also necessary to pay attention to goodwill, respect and patience in communication with older people to avoid causing conflict.

1. The elderly are easy to trust people. Whether it is the character of the times created by the current life era of the elderly, or the overflow of sympathy caused by the current old people who are easy to shout together when they are old, etc., the elderly are easy to believe in people, and under the strong offensive of various health concepts and various examples vigorously launched by salesmen, the elderly are often easily deceived, and finally pay for health and to help others. 2. Lack of emotionMost of the elderly who are easy to buy health care products have emotional loss.

This lack of emotion is not that Zheng Qiao's old man has no family around him, on the contrary, most of them are old people who live with their families, but this lack of emotion is often because there is no common language and people who can communicate. Once the elderly meet a person who identifies with the elderly and respects the elderly, the emotions of the elderly are vented and soothed, and the purchase of health care products has become a way of disguised returns. 3. It is true that the elderly do not understand, some old people really don't understand, but some old people have knowledge and experience, plus they watch rule of law programs every day, it is really not that they don't understand, on the one hand, because they have related diseases, suffer from diseases, and go to the doctor when they are sick, thinking about what if it works.

One is the luck mentality, in the face of various professional reports presented by salesmen, I feel that it is someone else who is fooled, and it cannot be myself. 4. There is another kind of intention of the elderly, which is that the elderly are dissatisfied with life or their families, and they have saved up a lifetime of family business, and their children often do not recognize themselves and do not respect themselves; Some people also feel that Lao Tzu has worked hard all his life, why should my children come to me with a lot of money. So if you want to enjoy it, you can enjoy it, and you might as well enjoy it yourself if you work hard all your life.

So I just consume it according to my heart.

First of all, it is necessary to understand why the elderly believe in these health supplements. Many elderly people may become more susceptible to the claims of these supplements because of age, poor health, or because of the influence of their social circles.

Here are some ways to prove to the elderly that certain health supplements are scams:

1. Through scientific research: The efficacy of many health products has not been confirmed by scientific research, and may even be harmful to health. The results of scientific research and failure can be provided to the elderly, proving that the claims of these health products are wrong.

2. Investigate health care product companies: Some health care product companies may exaggerate the effectiveness of their products or make false claims. It is possible to prove to the elderly that these supplements are fraudulent by investigating the history and background of the health supplement company, as well as looking at consumer feedback and evaluations.

3. Talk about cost-effectiveness: Health supplements are often the most expensive and may need to be consumed for a long time to have an effect. It is possible to calculate to the elderly how cost-effective these supplements are and whether they are worth buying compared to other cheaper methods of wellness.

4. Provide professional advice: It is recommended that the elderly consult doctors or other professionals, who can provide professional advice and guidance to help the elderly make the right decision.

The most important thing is to prove to the elderly that these supplements are deceptive in a respectful and caring manner, and avoid using offensive or ridiculing language. Seniors need to feel respected and heard so that they can help them make better decisions.