What do you think new retail should do?

In recent years, the news of new retail has been overwhelming, and the products of new retail, such as unmanned shelves, unmanned supermarkets, and fresh food distribution, have quietly occupied our lives. However, in this era of information, what is new retail, and how many people can clearly say it? Is it a combination of online and offline retail?

Is it big data retail? Is it retail with no cashier and no shelf? Aren't these things all played by traditional retail?

Vending machines have existed many years ago, big data thinking has long been proposed, and there seems to be no disruptive innovation in new retail. This is our misunderstanding of new retail. The retail market is large enough, according to the Ministry of Commerce's "China Retail Industry Development Report" statistics, in 2017 the annual retail sales of goods nearly one trillion yuan, which means that even if a small part of it is eaten, optimize and upgrade the disadvantages of some of the retail industry, there will be huge profit opportunities.

Therefore, new retail is not a disruptive revolution in the retail industry, but a huge innovation brought about by optimization and deep digging.

Taking the fresh food that is just needed in daily life as an example, a big problem is the quality control, fresh products, such as vegetables and fruits, without hand-selecting, we are difficult to trust the long-term stable quality of the merchant, which is a difficult problem to solve online shopping. Close-range shelves or community stores can solve the tedious need to walk a long distance to a large supermarket every time you want to eat something of quality, and you can get there in two steps.

We should be bold and innovative, and if the popularization of new technologies has reached the later stage, then we should look for new retail opportunities based on the changes in customer groups and the transformation of old retail. Retailers should be familiar with various retail formats, get used to decomposing retail format components, and start from subdividing shopping scenarios and focusing on demand, starting from experience and accurate recommendation, starting from hierarchical innovation, combining parts, and evaluating effects, with such a way of thinking, it is easier to find opportunities to create new retail formats.

The essence of new retail is still retail, since it is retail, it is still necessary to respect the fundamental connotation of retail: traffic, goods, services and so on. It is nothing more than that new retail uses IT systems and technologies to combine data-based operations to improve operational efficiency and allow retail to have more room for imagination.

For buyers, experience first and then pay, that is, buy and get. You can see and touch, for example, you can try on clothes, you can try fruits, and you can see the packaging and appearance of other products that cannot be directly experienced. With this feature that online shopping can't satisfy, even if it's more expensive, users are still willing to pay.

The advantage of new retail should be to use the new technology of the new era to supplement the defects of old retail, and not to increase the consumption cost of users. For example, e-commerce solves the trouble of users going out to shop, and you can refer to buyer evaluations and compare the whole network** to buy products that cannot be seen near home. The advantages of these e-commerce stores are not available in the old retail physical stores.

New retail is the integration of online and offline. App, *** or Mini Program shopping requires registration of personal information, coupled with the platform's analysis of the user's behavior and preferences, which forms a relatively strong relationship.

The application and popularization of new technologies is the biggest driving force for retail reform, and the greater the opportunity, the more it appears in the early stage of technology popularization.

It is best to do it in accordance with the retail method of the new Internet thinking of the general trend of the market! It's best to ask a theoretical expert for troubleshooting!

Kuaideng CMS new retail system is a new retail solution professionally created for traditional retail enterprises, helping enterprises quickly build a new retail platform, realizing unified management and unified marketing of online and offline stores, members, and marketing.

Alibaba Research Center has set three characteristics for new retail:

The first is to be heart-oriented, consumer experience-centered, and reconstruct people, goods, and yards;

the second is the duality of retail, which is completely data-based;

In the end, it can be roughly summarized as: user-centric, online and offline omni-channel. Alibaba acquired offline department stores and supermarkets, such as Yintai and RT-Mart, to fully connect online and offline, advance to omni-channel, and improve user experience through new technologies such as VR shopping and unmanned cashiering.

How should new retail be done? Through the transformation of traditional stores, UPOS is used to intelligentize and digitize stores, implement membership marketing with CRM and other customer relationship management systems, digitize members, use online channels such as small programs to do community fission, leave the store, digitize marketing, and digitize goods through ERP and other systems, so that the entire business can complete the digital transformation and upgrading.

To do this, a good and reliable platform is very important, the second income should be clear, and the third platform should enter the market at the beginning, so as to maximize the benefits, so I recommend the Shaou Youpin platform.

New retail is just a big concept, the main thing is to understand what new retail is, what are the specific operation methods!

Eighty percent of people believe because they see, and twenty percent see because they believe.

Do you know Alibaba New Retail? Solve all the pain points of the current business form! Grasp the opportunity, see the long-term development of the talent will eventually become the winner, the business empire is weak and strong, the first person to get rich, not he is smart or he is diligent, because he grasped the opportunity of the times.

Alibaba has long laid out ten or twenty years of development, and now it is about to be realized, please follow me if you understand, take you from scratch hand in hand, quickly establish your own army, and occupy your own position in the new retail business territory.

Actively log migrant workers a kind of yours.

To do new retail, we must start fromMode, system and operation, **chain plateto get started.

1. Mode. Merchants need to consider what kind of business model they should build, and transform it according to their own characteristics. Goods and services can be moved online, so that the integration of online and offline integration can be realized, making it easier for consumers to obtain.

2. System. A mature new retail system must be needed to escort its transformation.

3. Operations. It can rely on new and diversified promotion methods to achieve multiple drainage. Build a good relationship with customers through rich marketing features on mobile.

4. ** chain.

It can rely on system collaboration to help merchants de-inventory and increase turnover.

New retail is a data-driven pan-retail form centered on consumer experience, relying on big data technology, enabling zero-source-based large sellers to obtain accurate data of a large number of users, and driving the reconstruction of the relationship between "people", "goods" and "places".

Jack Ma's definition of new retail is: online and offline and logistics must be combined in order to give birth to real new retail. Offline enterprises must go online, online enterprises must go offline, online and offline plus modern logistics combined, in order to truly create a new retail.

The difficulty of understanding this sentence is much lower, and the combination of online and offline sales, combined with modern logistics, can produce new retail.

Let's take an example: we shop on online shopping platforms such as JD.com and **, this is online sales, and we go to Wal-Mart, Carrefour and other ** shopping, this is offline sales. And the combination of these two sales is the so-called new retail.

Wal-Mart, as a worldwide chain enterprise, is also the world's largest company in terms of turnover, and it is mainly involved in the retail industry, but for a long time, the company that has posed a huge threat to Wal-Mart is not Carrefour or Costco. It's the Internet company we know - Amazon, e-commerce has had a huge impact on Walmart. Wal-Mart has also begun to lay out the field of online shopping, taking Wal-Mart China as an example, Wal-Mart has launched Wal-Mart *** on JD.com, Sam's Club, etc., and Wal-Mart has strategically invested in Dada-JD Daojia to build distribution logistics in the same city, realizing the online and offline modern logistics system, which is the future form of new retail.

For a long time in the past, everyone thought that e-commerce would be the trend of the future, and offline brick-and-mortar stores would die. However, in recent years, the development situation of e-commerce has been flattening and has reached a bottleneck period. E-commerce giants have moved offline, and the physical industry has also begun to hit the hail network, which seems to be the prototype of new retail that Ma Yun said.

Of course, new retail is not simply online plus offline plus logistics, but also involves some concepts of omni-channel, big data, artificial edge intelligence, Internet of Things, etc., but if you understand it simply, you can understand it like this.

The purpose of new retail is to use big data and artificial intelligence technology to reengineer and optimize the retail process and realize the reconstruction of people, goods and places.

The new retail store must be many small and beautiful stores, and the ideal state is that the goods are around people, people are near the goods, and the online and offline ** are the same!

2. The key lies in the membership system, through user portraits, accurate site selection, optimization of product SKUs, reduction of terminal inventory and improvement of store floor efficiency!

3. Improve retail efficiency through smart terminals, such as face payment, unmanned vending, etc.

In October 2016, Alibaba's Jack Ma proposed the concept of "new retail" at the Apsara Conference; In March 2017, Suning Zhang Jindong put forward the concept of "smart retail" at the "Two Sessions"; In July of the same year, Liu Qiangdong of Jingdong published an article "The Fourth Retail Revolution" in Caijing magazine, and according to the actions of JD and Tencent, its essence should be the concept of "unbounded retail". Of course, in fact, all three of these statements have the same goal.

How to do new retail? Through the transformation of traditional stores, UPOS is used to intelligentize and digitize stores, implement membership marketing with CRM and other customer relationship management systems, digitize members, use online channels such as small programs to do community fission, leave the store, digitize marketing, and digitize goods through ERP and other systems, so that the entire business can complete the digital transformation and upgrading.

In the era of Internet + new retail, unmanned vending has become the general trend, saving time, worry and effort, unmanned vending projects, so that many people can also engage in small side hustles in their spare time, which is a very good choice, and now whether it is a shopping mall. Communities, schools and other places are full of the shadow of unmanned vending machines, which shows that unmanned vending is gradually entering thousands of households.

Of course, new retail is not only unmanned sales, there are many ways to develop new retail, and there are several points that need to be paid attention to in terms of specific implementation:

Online and offline channels have been fully opened.

Now the new retail era says that online and offline should be combined, and the real new retail should be the comprehensive opening and deep integration of various online and offline channels such as **, mobile APP, **, direct stores, franchise stores, etc., and the links such as goods, inventory, members, and services are all run through as a whole, so that the respective advantages of the Internet and physical stores can be fully exerted in the state of combination.

Data management commodity information, member information, store task progress, marketing templates and other information required by merchants will be presented in the form of data, so that it can be analyzed and adjusted strategies, Zhangbei for merchants to carry out online and offline data deep integration, to serve consumers, connect consumers, market consumers, to create a personalized, accurate, intelligent trinity of consumer experience. ”

Deepen the customer experience. By improving the overall customer experience as the starting point, focusing on every contact with customers, through the coordination and integration of pre-sales, sales and after-sales and other stages, various customer contact points, or contact channels, purposefully, seamlessly deliver target information to customers, create a positive feeling that matches the brand promise, so as to achieve benign interaction, and then create a differentiated customer experience, realize customer loyalty, strengthen perceived value, so as to increase corporate revenue and asset value. By effectively grasping and managing the customer experience, you can increase customer satisfaction and loyalty to your company, and ultimately increase your company's value.

Promote self-operation Self-operation is also "in the present tense", which is the main way of growth, and an effective path to get out of homogenization and differentiation. After the brick-and-mortar store enters the new retail, with the support of strong data, the product selection and inventory problems that have plagued the industry for a long time will also be solved. Of course, the process of promotion will not be smooth sailing, but the most important thing is to boldly try and explore and promote.

Once the proportion of self-operation reaches about 30%, it will not only be more conducive to the development of online business, but also its operating characteristics and profitability will reach a new height. And if the self-operation exceeds 50% and the operation is good, the enterprise can almost be invincible.