The micro business model of micro business, what is micro business called What is the micro business

Micro-business B2C link: The goods (including manufacturers, suppliers, and brands) provide a unified mobile ** built on WeChat directly to consumers, responsible for product management, delivery and product after-sales service.

The basic conditions for the maturity of the entire B2C micro-business must first have a perfect basic trading platform, and there is a perfect trading system, which is not available in WeChat. The second is the need to improve the socialized distribution system (SDP), which is very chaotic now, and many micro-business brand distribution systems are close to the boundaries of MLM. The third is to improve the social customer relationship management system to manage corporate members.

Fourth, there is a perfect after-sales rights protection mechanism to communicate directly with consumers.

The system is divided into three roles, namely suppliers (brand manufacturers), distributors (offline channels of brand manufacturers) and micro-customers (fans and consumers).

For suppliers with perfect offline sales channels, the SDP system can help suppliers to open an independent background for distributors, each distributor can get a unique parameter identification, suppliers are managed through the management system, consumers enter the brand unified background through the first system, distributors can manage their own fans, orders, permanent participation in sharing, and solve the problem of online and offline profit sharing. In addition, the system gathers consumers into WeChat, so that suppliers can communicate in real time to understand demand and achieve on-demand production.

Merchants who do not have huge offline resources can develop distribution through the SDP upgraded version of the "micro-customer" system. Micro-customers share goods to the circle of friends, other consumers buy goods through the link, micro-customers can directly get commissions, micro-customers can take the initiative to help suppliers publicize, and the core of micro-customers is to divide into non-grading to avoid legal risks.

Micro-business C2C link: The micro-business C2C link is to realize the social sharing of goods, acquaintance recommendation and circle of friends display by the personal side of micro-business. Micro-customer is a function of personal distribution inserted by the mobile terminal, which can remove the barrier between products and consumers and open an era of e-commerce for everyone.

Once someone trades through the link, the micro-customer can get a commission, and the commission does not need to be settled manually, and the SDP automatically divides the account.

Wechat business ** level setting.

In order to do micro-business to better sell goods, in the process of continuous development, continuous fission is very important, therefore, this fission method is an important cornerstone for micro-business to gain a firm foothold in the market, and the level setting of micro-business will directly affect the number of fission, so it is very important to have a just right micro-business level setting.

Hierarchical content settings.

The content settings of the level include the price, the threshold, the margin, the threshold, etc., and the setting of these contents should be based on the product, cost, level, profit and project resources. The ** level of each micro-business brand is different, so you can design it according to your actual situation when setting.

Reward mechanism setting.

There is also the setting of the reward is also very important, only the reward can better promote the development of the downline, the reward setting can be divided into recommendation awards, the other is the standard reward, these two reward mechanisms are more commonly used and better reward mechanisms.

1. Micro-business is also called micro-e-commerce.

2. Micro-business is a new business based on the space of mobile Internet, with the help of social software as a tool, people-centered, and social as a link. It is a term for mobile e-commerce practitioners, which refers to an individual or small team who starts a business freely through fragmented time, which is a light entrepreneurship and sharing economy model.

3. The model of micro-business is: micro-business = consumer + communicator + service provider + entrepreneur. Micro-business is based on WeChat's ability to "connect everything" to realize the social sharing of goods, acquaintance recommendations and the first display of the circle of friends.

From the perspective of the process of micro-business, Weixun business is mainly composed of four process parts: a well-established trading platform, marketing plug-ins, a distribution system and a personal terminal to share and promote micro-customers.

On January 1, the "E-commerce Law of the People's Republic of China" was officially implemented, and micro-businesses were included in the category of e-commerce operators, and there are laws to follow for consumer rights protection.

01 Selling type. This kind of micro-business, their products are generally not too bad, and they mainly make money by buying their products through their own micro-friends.

02 Trick type. This kind of micro-business is mainly through recruitment, and then **needs to take a certain amount of goods to become **, so the goods are sold.

03 Selling goods. Combining the first two models, first recruit, grow your team, and then sell goods with yourself, a group of people sell better than one person.

04 Online and offline. To be honest, this kind of micro-business already has a certain economic foundation, and generally has its own storefront, and online and offline sales are carried out at the same time, which will better gain the trust of micro-friends.