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Ford did not go bankrupt.
At that time, Ford was facing bankruptcy, and Murali brought Ford a global perspective above all. He proposed the concept of "One Ford", that is, Ford should make more models for the world on a few core platforms, and the parts should be universal, so as to improve the scale effect. “
On the other hand, Murali also brought Boeing's experience of concentrating on its core brands to Ford. Too many brands, he said, is like "a single mother raising five or six children on her own." In 2007, Ford sold Aston J. Martin** to a British consortium, and in March last year, Ford sold Jaguar and Land Rover to India's Tata Group for $2.3 billion.
The most important decision Murali made for Ford was to implement a small car strategy. Murali believes that in the long run, energy supply exceeds demand, and the production of high-quality small cars with low fuel consumption is the long-term way to win. Now, Ford is investing $100 million to renovate its plant and start producing the Focus next year, a small car that will make Ford money.
"We used to focus primarily on trucks and recreational vehicles, but now we want to provide high-quality, safe small cars to American consumers," Murali said. ”
In fact, Ford's financial report for the first quarter of 2009 was not pretty, with a net loss of $1.4 billion in the first quarter. But the size of its losses and the pace of cash reduction were better than Wall Street had predicted, and most importantly, Ford had $21.3 billion in cash. Therefore, Ford does not need to rely on the first aid funds like GM and Chrysler, but can carry out corporate transformation according to its own plan.
This is where the market has high hopes for Ford. After the earnings report, Ford's stock price was **.
Ford was "not short of money" because Murali borrowed enough money while the U.S. financial markets were still functioning and funded. This foresight allowed Ford to come as a surprise when the credit market collapsed. Back in November 2006, Ford applied for an $18 billion block mortgage financing package.
Since then, the financing has expanded to $23 billion. Ford plans to invest $7 billion annually in research and development of new products. It's an expensive investment, and the goal is Ford's resurgence.
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While Henry Ford was successful in all aspects of his career, his strengths turned out to be weaknesses. One of the worst things that happened was that he was preoccupied with improving manufacturing technology while neglecting improvements in car design, so he spent too long on the base model. From the very beginning, he pushed back all attempts to improve the Model T.
In 1912, when he was away from home on a business trip to Europe, his senior engineers made one of the few minor improvements to the car, making the Model T a little shorter, about 12 inches longer than the original, a better, more comfortable car to sit on. His colleagues were counting on his return with surprise and delight. He came back, and they showed him the car.
He walked around the car a few times. Finally, he walked to the left door, removed it, then removed the right door, smashed the windshield, and finally threw the back seat out of the car, slamming the roof with his shoe. During the whole process, he did not say a word.
It goes without saying that the Model T is his, and only he can modify it.
Frank Kulik, Ford's racing friend, who has been with him for more than 20 years, wanted to increase the engine power for a while, and suggested increasing the valve. Ford made an engine specifically, but reduced the valves from inches to 1 inch. The valve size was reduced, and Ford did not explain it to Kulik beforehand, and then casually asked him if the new engine was more powerful.
When Kulik saw the valve become smaller, a look of insult on his face, Ford stared at him triumphantly. The meaning is clear: don't try to change my car. In the next 30 years, whoever wants to change Ford's car will have to hit the nail.
In 1926, sales of Ford's Model T fell from 1.87 million to 1.67 million. At the same time, GM nearly doubled its sales, from 280,000 to 400,000. Roads in the United States are improving, and people are demanding speed and comfort.
General Motors caters to this need. In the face of GM's successive challenges, Ford's only response was to cut prices, which it did twice that year. The Model T began to decline.
Finally, in May 1927, on the eve of the production of the 15,000,000th Model T, Ford announced that it would cease production of the Model T. At this point, the Model T was dead.
The demise of the Model T is an inevitable consequence of the development of automobiles. There is a public opinion about the merits and demerits of Ford himself, but it is obvious to all that Ford used all his passion and ingenuity to make the automobile a means of transportation accessible to the general public, thus ushering in the age of automobiles.
People clearly see that the advent of this new era has not only accelerated the pace of social life and brought about changes in the social structure, but has also stimulated the expansion of the American spirit in the world and the rootless tendency of the American people to become more prominent. As a result, Americans are proud to call Mr. Henry Ford the pioneer of the automobile era.
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The U.S. auto industry is saturated, and Ford can only do subtraction, remove unprofitable brands, and focus on making a Ford brand.
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?Domestic repercussions? World Impact.
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Ford did not go bankrupt, and it reorganized with other manufacturers to continue to develop new models, and it is vigorous. FYI.
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Ford did not file for bankruptcy and did not accept financial assistance from the United States, although Chrysler has gone bankrupt and reorganized, but he does not plan to close the brand, but plans to cooperate with the Italian Fiat Group to form a new automobile alliance General Motors filed for bankruptcy protection on July 10, 09.
Ford CEO Alan Mulally said in an interview on the same day that the bankruptcy process was "pointless" for Ford, the nation's second-largest automaker. GM also issued a statement on the same day, saying: "The deterioration of the fundamentals of the main market economy and the uncertainty of the global financial market have brought us unprecedented challenges, but bankruptcy protection is not an option that GM is considering, which is not in the interests of our employees, shareholders, merchants and customers."
Barclays Capital said earlier in the day that GM's cash needs were growing as the risk of continued weakness in global car sales remained. One of the company's analysts expects GM will need to raise $10.3 billion to ensure liquidity in 2009.
Standard & Poor's, a well-known credit rating agency, said on the 9th that GM and Ford have sufficient liquidity this year, but the deterioration of industrial fundamentals has made the two major automakers face great challenges in 2009. On the same day, J D Power, a global authoritative market research organization, believes that GM and Ford may face the danger of "complete collapse" in 2009, given that the decline in sales in the North American car market has spread to other regional markets.
As investors worried that the performance of the two major automakers could not improve under the blow of the financial crisis, General Motors ** fell to $4 per share in early trading on the 10th, the lowest in nearly 60 years, and after the statement, the stock price recovered, and finally closed at $4 89, **2 7. Ford's stock price fell 22 on the 9th and continued to close at $1 99 per share on the 10th, the lowest in 26 years.
According to the Associated Press on the 10th, citing sources familiar with the matter, due to the decline in sales and the stock price, GM may announce plans to further cut production and close factories as early as next week.
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Ford did not file for bankruptcy and did not receive financial assistance from the United States**Chrysler although it has gone bankrupt and reorganized
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Well, you're talking about generic... Isn't Ford still there.
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This is because the number of chips produced in the society is now small, but the general requirements and demand for chips are relatively high, so this situation has been caused.
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It is because of the current global shortage of chips, so the automobile factory has to announce the suspension of production of the car.
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The shortage of chip short mold collapse that has swept the world has made Yingdan guess to automakers around the world. Fortune Kate is no exception, and two of their factories have been forced to shut down due to a lack of chips.
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Not bad.
"Daqianmen" cigarette label Chienmen is a famous brand in China, Daqianmen, formerly known as Chienmen (that is, referring to Beijing Qianmen), has miraculously gone through more than 100 years of history. Judging from the history of cigarette labels, it is rare for a trademark to last for 50 years, and "Daqianmen" is still produced and sold today, and its influence is self-evident. >>>More
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