Font design issues, what issues need to be paid attention to in font design

Correct design positioning is the first step in designing a good font, which comes from the collection and analysis of relevant information. When we are ready to design a font, we should first consider what kind of information content the font should convey, what kind of impression it should give to consumers, and whether the design positioning is to convey a message or add interest, or both; where to display and use, to find the appropriate design carrier, the right shape, size and the right means of expression; What is the entry point of your design, whether the expression you create is correct and clearly expressed; whether the content is serious or humorous; whether the information is in order; Whether it is necessary to etc.

2.Creative sketches.

Once you have some ideas for the theme and creativity, first record it down with a sketch and consider what colors, shapes, and textures to use; A certain style that expresses a particular period of time is reminiscent of a particular event or feeling. With this method, you can make a judgment about the form you need for your idea. Then you'll need to gather relevant visual assets to make your design more credible.

Good photography, design magazines, and books on the subject are all useful materials, and the treatment of images in isolation can lead to mediocre work. It is very useful to experiment with multiple visuals. Think outside the box, think visually, don't think too much about the details, color should be put into the idea at the beginning, not at the end.

Tools such as markers, pastels, and gouaches can be used to start the design.

3.The program is in-depth.

Sometimes, the initial idea may not be the most satisfying design, and if you are not satisfied with the end result, you can design a second or third solution first. The design of each solution must go deeper, and frequent changes of ideas can only lead to failure and discouragement. No one is foolproof, but this method of working gives you a good foundation.

Your final design must reflect the essence of the design. If your design piece is only one part of the overall design, you have to consider the possibility of it being used on different **. Then photocopy your design or virtualize it in your design software and look at it with a professional eye.

Sometimes the use of software can lead to an unexpected design effect.

4.Refining and synthesis.

The most suitable part of the design will be further modified. Each part of the design should be refined and developed on a case-by-case basis to refine the best solution.

5.The modification is complete.

The final design scheme is processed through the design software, and the shape, size, thickness, color, pattern, texture and overall arrangement are fully considered to achieve the desired effect.

Generally, you can use Photoshop coreildaw to deal with the design, (AI seems to be able to do it, I didn't learn) the original font by changing some places, but at the same time to let people know what this word is, what they want to express, change while paying attention to the harmony between them, otherwise the strokes of the font, gaps, unbalanced, will destroy the aesthetics, When designing a specific font, it is necessary to carry out ** from the morphological characteristics and combination arrangement of the word, constantly modify, and ponder repeatedly, In this way, you can create a text full of personality, and the final one will be more satisfied with the details.

1. Reasonableness of the form of expression.

The basic function of text is to convey relevant information to the public, so designers need to pay attention to the expression of words, not one-sided pursuit of the artistic sense and aesthetics of words, but should strive to achieve a balance between the rationality of expression and the artistry of design. Avoid flashy and misconceptions that the public cannot understand.

Second, the coordination of text collocation.

Harmonious text collocation can attract the public's attention to a certain extent, and is conducive to enhancing the public's interest in reading, so designers should also take into account the coordination and artistry of the overall picture when setting the text, and need to pay attention to various factors such as the typography of the text and the distance from the bent socks, so as to bring a comfortable visual feast to the public as much as possible.

3. Accuracy of information communication.

As an important carrier of information, it is necessary to accurately convey the information and the designer's intention to the public. Therefore, designers need to improve the conciseness and readability of the text, and do to bury the words to be concise and concise, and accurately point out the specific design theme, so that the text is full of vitality and appeal, so that the public can see at a glance and be impressed.

A standard font is a font that has been designed specifically to represent a business name or brand. Therefore, the standard font design includes the design of the standard word of the enterprise name and the standard word of the brand.

Standard font is one of the basic elements of the corporate image recognition system, widely used, often associated with the logo, with a clear description, can directly convey the enterprise or brand to the audience, and visual, auditory synchronous transmission of information, strengthen the appeal of the corporate image and brand, the importance of its design and the logo has the same importance.

The difference between the well-designed standard font and the ordinary printing font is that, in addition to the different appearance and shape, more importantly, it is designed according to the personality of the enterprise or brand, and the shape, thickness, connection and configuration between the words, and the unified shape have been carefully and rigorously planned, which is more beautiful and distinctive than ordinary fonts.

In the implementation of the corporate image strategy, many enterprises and brand names tend to be the same, and the font logo design of the unified corporate name and logo has formed a new trend. Although there is only one design element, the company name and logo have two functions to convey information visually and audibly. The so-called corporate typeface is part of the VI (Visual Identity) system in the corporate identity planning (CIS).

As an enterprise identification system, in addition to the basic elements of logo, standard color, etc., it is very necessary to design standard special printing fonts for enterprises. Special printing fonts are mainly used for the printing of corporate brochures, promotional materials, etc. The special printing font is different from the standard word, which refers to the standard word of the enterprise (or brand) name, which together with the logo becomes the basis of the enterprise identity.

The general standard air radical word is changed by the designer according to a certain computer font, and as a special printing font, it is necessary to choose one according to the existing font. Most special printing fonts should not be too fancy, try to use regular fonts (such as round head, Qisui Songti, Heiti).

Design positioning: Correct design positioning is the first step in designing fonts, which comes from the collection and analysis of relevant data. When designing a font, you should first consider what kind of message the font wants to convey and what kind of impression it will leave on people.

Then find the appropriate design carrier, determine your design entry point, and clarify whether the expression you create can be clearly expressed and what style the content is expressed. Then consider what colors, forms, and textures to use to express the design. In fact, the consideration of color is throughout, and it is only determined that it is not disturbed.

Inspiration and association: The font idea may be a song, a sentence or a plot in your life that touches you. In short, when designing each group of fonts, you should incorporate your own emotions as much as possible, and constantly sketch the picture of this group of characters in your mind.

If you still feel unclear, you can refer to some excellent design works, and learn from the form or stroke characteristics of their font design. Generally, at this stage, there are often multiple vague thoughts in your mind, and you need to pick up the pen instead of the mouse.

Analysis Font: Combine certain elements of ** Background: Moon, clouds, stars Color: dark blue, yellow.

Sketching: In addition to verbal expression, writing and drawing can be a very effective way to convey ideas. The next step is to further refine and refine the idea in mind, so that the idea gradually becomes clear and concrete.

At this point, you can make a list of all the ideas and then filter out a few that feel good for you to dive into. Although it is a draft, it is recommended to refine it as it will be relatively easy to move on to the next step.

Software operation: When a sketch is made, it means that at least half of the work has been completed. Import the draft into your computer, then use the software to outline the shape of the draft, adjust the size and structure of the font to make it unified, and then adjust the details of the font in depth.

Details can often reflect the character and spirit of the font, which requires calming down to do repeated comparisons and debugging until the font reaches the best design effect.

Finalization: After the glyph processing is completed, the font is matched with a suitable color and some background decoration, which can enrich the whole layout and make the work appear more complete.

How to perform a font design analysis. Modern logo design is a comprehensive discipline based on words and graphics and incorporating a large number of artistic means. Fonts are an important way of text expression and visual communication.

Good font design can make the logo design code lead more creative. How to make a logo design more artistic? 1.

Combining calligraphy with patterns is one of the most creative and appealing design techniques, which can be embedded in the theme of the logo for in-depth creative and artistic expression. 2.The combination of calligraphy and patterns is the main expression of calligraphy fonts in text design.

3.The Chinese characters are transformed into the standard Chi Liquid Good Zhi, so that people can intuitively feel the meaning of the logo through the logo. 4.

The structure of Chinese characters is skillfully combined. The image of Chinese characters is constantly expanding from the relationship of the association to the relationship of another image.