Are the clothes worn by big stars expensive?

Their clothes are generally very expensive, because they are big-name first-line, celebrities are also very high-value, and their salaries are also very high, so it is very expensive to wear some high-end clothes that match their status.

The clothes worn by big-name celebrities are not necessarily particularly expensive. Some celebrities wear particularly casual clothes when they enter and leave the airport, which is very affordable. Although some big-name celebrities wear clothes that are indeed very expensive, it cannot be arbitrarily concluded that the clothes worn by big-name celebrities are very expensive.

The clothes worn by some big brands and celebrities are generally more expensive, because they appear in the public eye and they make more money themselves, so they should wear some clothes that match their identity, so these clothes are more expensive.

Of course, they are very expensive, and celebrities have to wear very expensive clothes to highlight themselves when they make money, otherwise they will be accused by netizens of having no image and no temperament if they wear very affordable clothes. Therefore, they need to rely on expensive clothes to highlight their temperament.

Yes, it's really expensive, most of the celebrities were photographed by reporters at the airport, and netizens will go to put the clothes of these stars, even if it is a simple white T-shirt, they are all international brands, of course, it is also very expensive.

Most of the clothes worn by big-name celebrities are expensive because they have a high sense of dressing. Most of the clothes they wear are stylish, trendy, and attractive. But there are also some celebrities who wear clothes that are very affordable and casual.

In fact, it is not very expensive, most celebrities, they will wear Adi, Nike because of fashion and trends. It's not a luxury to wear, after all, celebrities are not all rich.

This should be a must, because big-name stars need to participate in more activities, and they also need to work their costumes, otherwise how can they be worthy of their identity on various occasions. And they earn more, so it's okay to spend some money on clothes. table>

Most of the clothes worn by big-name celebrities should be very expensive, after all, the lives of celebrities are unimaginable to us ordinary people, not to mention that celebrities often wear brand-sponsored clothes, which should be very expensive. There may be a few that aren't.

Boutiques

A lot of celebrities like to go to boutiques. The so-called boutique is to provide different fashion, shoes, bags and other products according to the customer's fashion concept and taste, to put it bluntly, the style overrides the brand. The more famous one is boutique, with an independent style and a good style, which has become the choice of many celebrities and celebrities.

Rental

When some celebrities attend special events or banquets, they will choose to rent clothes and shoes. It is like waiting until the event is over and then sending the clothes back; Of course, if they feel that the clothes are okay, they will choose to buy them.

Customization

Some celebrities think that renting is too troublesome, so they simply customize a few sets of clothes for themselves, such as custom suits, dresses, etc., all the star needs to do is to go to the store and measure the size.

Online shopping

Celebrities are also people, and online shopping is also a way for them to buy clothes and shoes. Of course, their online shopping is not necessarily not only in China, but also overseas online shopping and the like.

Go shopping

There are very few celebrities who choose to buy clothes and shoes in this way, after all, celebrities, the more famous they are, the easier it is to attract attention. Therefore, many celebrities are reluctant to go shopping, and if they want to go, they also go to those high-end shopping malls or foreign shopping malls.

Personally, I think that in fact, some people who buy celebrity self-created brand clothes say that buying clothes from their favorite star brands is to pay for their own happiness, which has a special meaning for themselves. It's not just about buying clothes to wear, it's more about liking him as a person and liking the attitude he represents to life.

In fact, buying celebrity fashion brands and buying celebrity peripherals is the same thing, and the people who buy it want to rely on these clothes or items to have a certain spiritual connection with the star. It is so common to buy celebrities' small cards, **, and posters, so it is understandable to buy celebrity brand clothes.

Except for a few crazy fans, many fans nowadays have become more sensible, supporting their favorite celebrities, and it is understandable to buy things from his brand, but if the product is overpriced and the quality is average, then they will not choose to buy it.

Although celebrities' self-created brand products are at a premium, many fans are still willing to pay for them out of their love and pursuit of celebrities. However, if the premium exceeds the personal value and influence of the star, the actual cost and production materials are far from it, which will inevitably make consumers have the psychology of "value for money".

The main business and core advantages of celebrities do not lie in the management level of their specific brands, but in the self-created brands of celebrities in a huge fan base, mining economic benefits. The overpricing of the brand is not from the perspective of market economy and product cost, but more about the investment value of emotions.

The original clothing market is a big cake, but not everyone can get a bite of it. Without design ideas, it is difficult to become a big climate with traffic alone, and a few of these star-created brands can continue to operate in a few years.

After a few years of social mischief fashion education, consumers are becoming more and more picky about original clothing.

Celebrity self-created.

The reason why celebrities let their self-created brands sell ** is because they have fans who love them to support them. That's why their brand is selling well, because fans will choose his products because they like him.

A pure white bathrobe for 988 yuan, a pure white pajama set for 988 yuan, and two pairs of pure white socks for 168 yuan ......A few days ago, Ouyang Nana launched her own lifestyle brand "nabi", and its staggeringly expensive pricing caused heated discussions among netizens. (November 30, China Business Network).

In terms of material, "NABI" products are mainly made of polyester fiber. According to the brand, the outer fabric of the pajama set is 100% polyester, and the inner lining is 72% cotton and 28% mulberry silk; The bathrobe fabric is 86% polyester, 13% viscose and 1% spandex. **The main material of the product is low-cost polyester fiber, which is dissatisfied with consumers.

According to industry insiders, the cost price of polyester fiber towels is yuan, and the cost price of bathrobes is about 50 yuan. There is no doubt that what makes "nabi" sell is not the quality of the product, but the traffic and aura brought by Ouyang Nana as a star. But this time, netizens and fans don't buy the auspicious account:

You can grab money, but you have to put a price on it."

It is not new for celebrities to rely on their own fame to launch their own brands and develop side hustles. At the same time as the star's self-created brands appeared one after another, "overturning" also occurred frequently. In 2020, Huang Minghao created his own trendy brand Twoex2, and the price of short-sleeved T-shirts is more than 500 yuan.

Many consumers think that its cost performance is not high, and it is completely "cutting vermicelli as leeks". Coincidentally, in July this year, the hot pot brand franchise founded by Du Haitao was exposed to the news that it was ordered to suspend business for rectification due to the non-standard setting of the food processing operation area and the lack of fly and insect control.

In fact, despite the premium of celebrities' self-created brand products, out of love and support for celebrities, there are still many consumers who are willing to pay as "leeks". However, if the premium far exceeds the personal value and influence of the star, and the actual cost is far from it, it will inevitably make consumers have the psychology of "value for money".

There is only ** supported by the halo of stars, there is no corresponding quality with **, and the star's self-created brand is just a gorgeous bubble, and there will be a day when it will be broken. In the final analysis, the competitiveness of the brand is the competitiveness of the product, and the competitiveness of the product is the competitiveness of the quality in the final analysis, and the star self-created brand is no exception. After experiencing consumption upgrading, consumers' concepts will be more mature, and their choice of products will be more rational.

Celebrities' self-created brands have natural market and marketing advantages, if they are only satisfied with being "Internet celebrities", making quick money, and treating consumers as "leeks in the town", it is tantamount to moving socks and shooting yourself in the foot. Compared with being a noble and low-quality "overturned" brand, the star self-created brand should spend more money on product quality improvement, devote more energy to product research and development, technological breakthroughs, and form a benign interaction with consumers, so as not to let the brand "flash in the pan". Only real strength will stand firm in the market.