What to pay attention to when doing print advertising design business

Advertising design includes all forms of advertising: two-dimensional advertising, three-dimensional advertising, pure advertising, display advertising and many other advertising forms.

Street sign advertising. From its beginning to today, the characteristics of street signs have always been consistent. It is characterized by being located in a downtown area, and the better the location, the more pedestrians, and thus the stronger the effect of advertising.

Therefore, the specific environment of the street sign is the road, and its object is the pedestrian in the dynamic, so the street sign picture mostly appears in the form of **, the picture is eye-catching, and the text is concise, so that people can understand it at a glance, and it has the visual effect of fast impression capture. Nowadays, the development trend of street sign advertising is to gradually adopt computer design and printing (or computer direct printing), its picture is eye-catching and realistic, three-dimensional sense is strong, reproduces the charm of the commodity, and is the most effective in establishing the urban image of the commodity (brand), and it is convenient to post and replace. The materials used also have rain and sun protection functions.

Neon ads.

Neon is one of the main forms of lighting advertising in outdoor advertising, and its best feature is to use new technology, new means, and new materials to attract the attention of the audience with light, color, dynamics and other characteristics in the form of expression, so as to improve the acceptance rate of information. Neon advertisements are generally placed in prominent locations such as the highest points of the city, on the rooftops of buildings, and on the fronts of shops. It not only plays the role of street sign advertising and signboard advertising during the day, but also plays the role of hail button to decorate the night scene of the city with its bright and dazzling colors during the night celebration.

Public transportation.

Public transportation advertising such as vehicle and ship advertising is one of the most used outdoor advertising, and its role in transmitting information cannot be ignored. Advertisers can use this type of advertising to repeatedly convey information to the public, so it is a high-frequency mobile advertising medium.

In particular, public transport vehicles travel to and from the main streets of the city center, and advertisements are placed on both sides of the vehicles or on the front and rear of the vehicles, covering a wide range of areas, and the advertising effect is particularly strong. Most of these outdoor advertisements still use the traditional form of paint painting, combined with some computer printing and mounting methods.

Lightbox ads. The most important feature of light box advertising, lamp posts, tower advertisements, street bell advertisements and bus shelter advertisements is to use lights to illuminate light sheets, posters and flexible materials to form single-sided, double-sided, three-sided or four-sided light advertisements. This kind of advertising has a beautiful appearance, a simple picture, and a good visual effect.

Other. 1. Banner ads.

2. Button advertising.

3. Floating ads.

4. Vertical advertising.

5. Pop-up ads.

6. Free time pop-up ads.

First of all, I'm a graphic designer myself. I work for an advertising and media company, so I would like to give you some advice based on my own experience.

The qualities required for graphic design are first of all technical, you need to understand some plane composition, the application of color, and the application of various related software.

Also, it's best if you're in good health, because graphic design work is usually tiring. Then you have to have a good psychological tolerance, because your creativity may be shot at any time by a director or customer who does not understand technology.

Let's talk about the problem with the software.

You listed two kinds of software, CorelDraw and Photoshop, which are commonly used in design, but there are actually several other software, such as Illustrator, PageMake, Founder, etc.

CorelDraw is developed by Corel in Canada, and is a vector art creation software, such as making some posters, brochures, posters, logos, etc.

Photoshop is the world's most famous graphics and image processing software, and its functions are so powerful that some graphic designers even use this software package to win the world. When it comes to the field of graphic design, it's pretty much anything. Of course, only if you use it particularly well.

Illustrator and Photoshop are both developed by Adobe, and its functionality is basically the same as CorelDraw. It's just that some companies ask for coreldraw, and some companies ask for illustrator. It's certainly best if you learn both.

However, Illustrator and Photoshop are a bit more compatible.

There are also two software, pagemake and Founder Feiteng, which are used for typesetting. If you're asked to advertise in a newspaper, you'll be able to use one of these two apps. As for which one to use, it's up to your preference.

However, some companies now specifically require the software they have mastered when recruiting. In many places in the south, Founder Feiteng uses it a lot. However, the two software have similarities and can be inferred.

In short, for the operation of the software, it is not a day to be proficient. You have to practice a lot.

Ideally, let's talk about the prospects of the graphic design industry.

There are a lot of people who are engaged in this industry now. The treatment varies greatly. This is caused by the region, and there is also due to the technology to create a wild sedan car.

You learn graphic design, if you learn it well. Finding a job is easy because there are so many places to hire people. The salary, when I first entered the industry, there was a probationary period, which was usually very low, and after becoming a regular, the average graphic designer ranged from 1200 to 2000 yuan.

Of course, if in some developed cities along the coast, this number will double.

When you have some work qualifications, after a long time, the salary will also rise, as well as bonuses and commissions, such as me, with four years of work experience, and a monthly salary plus a commission of 4,800 yuan.