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With the development of the Internet and the continuous improvement of social economy, many online merchants have also appeared around us, which has also caused a great obstacle to the existence of our physical stores. In fact, for many things, it is not blindly absolute. Because in our present, for the online industry is also endless, and for their real delivery, we do not know, some of the food counterfeiting products exposed on the Internet, writers and electrical appliances and other such problems, but also make us for some products on the Internet caused a certain security risk.
In fact, for these things, we should use the most traditional way to choose a series of goods, for the goods in the physical store, we can go through a series of trials and then choose, for this actually has a certain guarantee. And nowadays, many people choose to buy some ** in their own physical stores for fear of buying some fakes online. In fact, the existence of physical stores is still beneficial to consumers, because the existence of physical stores makes more consumers buy a certain **.
As for the existence of physical stores, it also reduces the appearance of some online fakes. This is actually a certain benefit for merchants, because with the increasing number of people fighting counterfeits online, many people will choose to go to physical stores to make certain choices. In fact, we still have to pay attention to the most fundamental traditional sales methods.
Whether it is for merchants or consumers, as long as they exist, they also have a reason. And for the emergence of some anti-counterfeiting activities, many people will also choose to buy in physical stores. <>
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Okay? Will it be cheap, now they are suppressing real estate, the bubble is too big, the physical store is not easy to operate now, six of the ten I have seen have closed down, and two have just saved their capital? That's the business! It's not easy to operate!
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I think the main reason is that although the rent is very high, there are still some people who want to shop offline, so some well-managed stores can still be profitable.
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Although the Internet and e-commerce have advantages in terms of price, many services cannot be replaced by e-commerce, but I still hope that the rent is not too high, after all, the physical store will definitely add the rent cost to the goods, and in the end the consumer will have to pay.
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Even if the rent of physical stores is getting higher and higher, physical stores still have to be opened, because if you want to carry out online sales, you need to involve more aspects, such as express delivery factories and sales volume, so it is more difficult.
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Because the money earned by the physical store is visible to the naked eye, even if the business is not good, at least there is money on hand.
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After all, there are still many elderly people in China who do not know how to use online shopping, and there are some goods that can only be bought through physical stores.
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As long as you have private domain traffic, everyone is a commercial street, everyone is a TV station, and everyone is a newspaper.
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Rent is only part of it, but the important thing is that everyone is used to shopping online and doesn't have time to visit physical stores often, and the main reason for the sluggish brick-and-mortar stores is that the turnover does not go up.
The thinking of the brick-and-mortar store owner determines the profit of the store. There are many brick-and-mortar stores whose profits are relatively low because of the boss's thinking, and now many merchants with physical stores are online and offline simultaneously, so that a lot of sales can be increased every day, and the profits of the stores are also very high. The brick-and-mortar stores we see are in a state of flux, and their owners are too traditional in their thinking and are unwilling to change their ways.
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Don't blame the rent, the physical store sells goods by real people 12 hours a day, the e-commerce platform relies on electricity, the speed of electricity is more ruthless, and fishing is definitely not as fast as electric fish.
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No, it may also be because of the competition with online stores, because there are many choices, and there are more cheap goods, so many people will choose to buy products from the Internet, and the physical store will also pay for employees, which is expensive.
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Yes, the rent is very expensive, but there are few consumers, and there are still materials to stock up, which cannot be recovered, so the physical store is sluggish, and it is difficult to do business.
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I don't think it's about rent, it's about marketing, now the network is too developed, as long as you have a network and a mobile phone, you can buy things, and there are a lot of coupons on the Internet, which are cheap and convenient.
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Yes, in addition to various taxes and fees, brick-and-mortar stores also have high rents, which increases the operating costs of brick-and-mortar stores.
The operating costs are high, and the things sold in the physical store are also high, so the physical store is sluggish.
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The slump in physical stores is not only because of rent, some rents are indeed more expensive, but this is part of it, and there are many reasons, such as the location of the store, the amount is not particularly large, and there are differences in their product positioning or **.
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