What kind of talent can become a copywriter?

You must read more, have literary talent, and have more experience to do copywriting planning.

Read more books, have rich literary talents, and have more experience.

I think it should be a person with literary brilliance and innovative spirit.

People who are creative, have a rich imagination, write well, and read a lot.

You have to be sensitive to words, you have to be very imaginative, you have to dare to think and make up.

Rich literary brilliance and unbridled imagination.

It's still literary and imaginative.

The abilities that copywriting planning needs to have are as follows:

1. Strong writing skills, proficient in various types of manuscripts, such as regular press releases, witty articles, etc.;

2. Strong comprehension ability, can fully understand the meaning of the theme arranged by the leader, so as to carry out according to the theme;

3. Strong learning ability, can take the initiative to learn product knowledge, copywriters need to have a deep understanding of the product, and write things to impress customers;

4. Strong ability to work under pressure, a good copy needs to be constantly revised, so the actual release of the manuscript may be completed after more than a dozen revisions;

6. Strong market sensitivity, copywriters also need to have a certain understanding of the market in the same industry to a certain extent, in order to have a better positioning of product copywriting.

The main tasks of copywriting planning:

1. According to the needs of customers and business personnel, prepare the best cooperation plan. 2. Responsible for the planning of various market activities, the writing and implementation of various plans applied in the activities. 3. Conduct market research and analysis to understand market dynamics and development trends.

4. Evaluate and improve the feasibility of the project, and put forward reasonable suggestions. 5. Assist other departments of the company to write plans and deal with other things.

Hello. The work of copywriting planning itself can be divided into two jobs.

Copywriting and planning.

What is planning?Planners need to have good ability to control words, but your good writing does not necessarily mean a good planner. Hidden behind the beautiful words are ideas and strategies, which are the essence of planning.

As the saying goes, "the layman looks at the excitement", when my plan is presented to others, others often praise me with a few words - your writing is good!

At this time, I will be surprised, as a curator to get such praise, I think it is the wrong person, I don't need others to praise how good my writing is, it is just a praise given to the writer. If your planning lacks precise cuts, directions, and creative brilliance, then you are only fit to be a writer.

If you are just doing creative explanations, doing first-class activity plans, and doing some simple advertising copywriting, I think it can only be a copywriter or secretary at best, not a copywriter and a planner.

Let's talk about the ad copy.

Advertising copy should be concise and clear, the language is clear, original and interesting, easy to remember, and easy to read.

It can increase consumers' understanding and awareness, convince people, and enhance the communication and influence of the brand.

Next, let's talk about feelings.

The word feelings.

The dictionary explains it like this: feelings are a Chinese word, pronounced qínghuái, and the English name is feelings, a noble state of mind, taste, and mind. It is based on the emotions of the person and corresponds to the emotions that occur.

Interpretation is 1, mood. 2. Fun; Interest. 3. Be open-minded.

However, for a copywriter, feelings cannot be so simple and rudely elaborated, because this itself is a kind of feeling.

For a person, feelings are his simplest yearning, the longing that needs to be done with time and effort and does not want to achieve any results, and the hand is the most primitive desire in the vast sea of people.

Some people have said that being a scientist is a dream. Being a clown is also a dream.

Feelings are such a thing, he can't give you anything substantial, but he can satisfy you. Let you belong.

Okay, I got to know the copywriter and understood the feelings. So what is the purpose of sentimental copywriting and what is its role?

But as long as your essay can be called emotional, it must be a good essay.

Advertising is imperceptibly in the feelings, and even the advertising and the product itself are a kind of feelings. I guess that's the purpose.

The role is self-evident.

Therefore, no matter what the output of the sentimental copywriting is, it must also be with a paranoid belief, guarding those seemingly ridiculous dreams and retaining the most inviolable faith.

I'm engaged in copywriting and copywriting planning myself, and I think that doing this kind of work requires three abilities:

We often say that we want to stand on the shoulders of giants, copywriting planning is creative work in the final analysis, but the creative ** is also very important, and the stone of other mountains can attack jade, look at what others write, contact more with other people's copywriting planning, and accumulate their own creative library. For example, the study of similar cases, such as the planning of the same theme, what creative points others have, etc.

Know how to search for keywords and find information; Keep an eye on your competitors and see what they're up to. To keep track of your inspirations**, practice often. 2.Develop your own copywriting habits

In many cases, inspiration is hard to come by, but our work cannot wait for inspiration to come, and at this time, we must cultivate the habit of planning ourselves. Sort out a set of work steps that you are planning as a copywriter, and after taking over the work, what to do first and then what to do, to ensure that you can still work smoothly under the premise that you have no inspiration.

3.Have the ability to capture details

Finally, and most importantly, you need to have the ability to capture the details, which often determine success or failure, or you can call it an insight ability. Find an entry point that is different from others, find a selling point that is different from others, and the more brilliant your details, the greater the possibility of your copywriting success.

Recently, I participated in the "Internet +" competition and the copywriting planning of the "Three Villages" tourism development project, and found that it is indeed not a simple matter to write copywriting planning. The following points can be shared with you as personal experience:

First, you need a creative theme. I believe everyone must have written an essay, writing a copy planning is another form of writing essay, it needs a particularly refreshing theme, it highlights what makes you different from others, and ideas can inspire people, which is the biggest highlight in your copywriting.

2. Analyze the feasibility and background. Your idea can't just be fabricated out of thin air, it needs to be supported by data analysis, the background of your copywriting, the question of what is the meaning, and put some practical data on the surface, so that you can more convince others of the source and feasibility of your idea.

Third, the main part of copywriting planning is of course how to implement the plan, that is, the actual and specific measures. When I was writing a copy plan, I found that the description of the implementation process was the hardest part of the copy planning. Because no one knows whether the actual result will be predicted, the deviation is huge.

Another is that you have no practical experience, you have no idea where to start, how to implement? The details need to be considered and discussed collectively.

4. Sponsorship and use of funds (financial statements). This question is also very important, there are ideas and plans, there is no financial support, it is difficult to implement, many times, in order to write a marketing promotion plan, you need to pull sponsorship, you also need to estimate how the money should be spent, all aspects in order to make others willing to invest in your planning, willing to believe that you have the ability to bring them lead seepage benefits.

Fifth, the format of copywriting planning. When writing copywriting, the last process that needs to be careful and cumbersome is to modify the format and make your planning copy in front of others, which is very concise and clear, with typesetting, not random. This question is more important, just like when you submit a graduation **, or a resume and PPT, the format reflects your hard work and attitude.

This is actually the most basic requirement for all of us to write copy.