Hurry!! Ask for advice !! How to optimize the creative of promotion

Here are some creative writing tips for your reference, both in terms of content and form.

Judging by the content:

2.Include ** and ** content as much as possible.

The more information about the product that netizens can learn from the idea, the better. If netizens still click after seeing **, it means that they are satisfied with the level of ** and are likely to buy. If they don't think it's a good fit, they won't click on your promotion results.

Especially for individual consumers, **and** information is easy to attract their attention, especially in the form of digital discounts, discount amounts, etc., such as "85% off at the end of the year, 3 surprises for winter vacation registration".

If you use terms such as free, offer, **, etc., make sure that the access URL points to a page that clearly states this information. Practice has shown that the earlier and fuller the knowledge of potential customers, the more helpful it is for them to make a purchase decision.

3.Use a call-to-action.

These kinds of words can easily grab the eye of netizens and inspire them to take action, including:

Verbs with action overtones, such as "apply", "register", "register", "consult", "call", etc.

Adverbs of time such as "immediately", "immediately", "now", etc., that create a sense of urgency.

Contagious adjectives such as "freedom" and "happiness", and promotional slogans such as "make your dreams come true" can be excerpted from your ** or company promotional slogan.

4.Use more eye-catching non-Chinese characters to attract netizens' attention, such as numbers, punctuation marks that conform to specifications, etc.

Formally:

1.When a netizen's search term triggers your promotion results, the part of your title or description that matches the search term will be displayed in red, which is called "floating red". The data shows that 1-3 times of floating red will significantly increase the attention of netizens to the promotion results.

We recommend that you insert wildcards in both the title and description to get the red. (For details, please refer to: Why do I have to insert wildcards?)

Does it really work? How to effectively insert wildcards).

2.Try different sentence structures.

For example, interrogative sentences are more intriguing, exclamation sentences are more intense in tone and, in general, attract more attention than declarative sentences.

3.For creative titles, short sentences should be the main one, and avoid too long full names of companies or ** full names to occupy the character position.

The quality of the keywords in the general competition comparison is easy to be unstable, the key quality is related to your display, and clicks, when your quality is always not improved, you can consider deleting that word, and then re-build a unit, add keywords, and rewrite the creative effect will be better! Wish!

In the beginning, you can refer to other people's or other industries.

Structural optimization is a top priority.

Spider is also a visitor,Excellent directory arrangement makes it easy for him to find your content,The ranking is naturally high,Imagine,If many of your directory structures are messy,Directory names don't know,Spider into your ** is like entering a maze,No more than a few seconds,Spider will give a small report to the main server,The user experience of this site is too low··· Then, you won't rank higher than that. In general, it is best not to use more than three layers of catalogs, and try to include keywords in the URL, which is the right way, and more importantly, the weight of the directory is higher than the page weight, if one of your articles is a single directory, and no more than three layers, then the weight is naturally high, and I don't need to say more about the rest.

How to optimize the second point: originality.

A lot of webmasters have a simple way of building a website. Copy+paste+cms=**all,Such a station,Spiders don't want to take a look,Think about it,The post you copied already exists in the database,Reading your article is like seeing a movie that has been watched n times,Are you willing to watch a movie hundreds of times? From the user's point of view, consider some problems from the perspective of the spider, which is naturally good for you.

A lot of webmasters said,I'm really not good at originality.,For example,I wrote a diary when I was a child.,I remember very clearly.,I didn't write a diary when I was a child.,Keep a running account.,A thick big book over the year.,Those are original! Record your feelings and even what happened every day, isn't there originality?

How to optimize the third point: high-frequency updates.

Update the article every day, and the spider will form a habit to come to your site every day to take a look, and grab new content immediately.

Contact your customer service and he will help you manage the backend.

The headquarters is in Beijing, just look for it.

We have been promoting it for more than a year, and the results are okay at the beginning. Now everyone is fighting, and the effect is getting worse and worse. To do marketing, it is better to find a professional promotion company.

The most direct way is to find a local promotion operator to cooperate directly to join the promotion.

This must be based on some factors of the industry and the enterprise itself to choose a more suitable platform.

Different industries have different adaptation platforms, and different scales have different practices.

Promotion skills.

Many new webmasters are worried about their ** traffic and low transaction rate. In fact, there are many ways to increase ** traffic, but many people don't know it, or don't do it with the heart. Here are a few 5 nirvana tips to quickly increase traffic, I hope it will be helpful to all webmasters:

This is a kind of viral marketing, which I have tried and tested again and again, and I share it with you for free. You must often receive some popular messages from your friends in the QQ group, such as warm holiday wishes, funny jokes, etc. This information can be sent to hundreds of thousands of groups by group members in a day.

But very few people take advantage of this hot information. I often embed my blog in these trending posts, and then move to another group. In this way, when others ** again, they bring my ** link.

At most, this method can bring me tens of thousands of traffic a day. You might as well try to embed your ** links into those popular messages, it will definitely work.

Nirvana skill three: Do more special activities for new and old customers.

Many shopkeepers will just stick to their own ** and wait for customers to come to their door. Here's an idea: Do you often see a department store or a big supermarket shouting in front of the door, and many people gather around to watch the excitement, and then form a storm of panic buying?

Yes, that's the appeal of the event. Therefore, if you often do some**ah, quizzes, entertainment, and other interesting activities, the traffic must skyrocket, and you can't do it without business.

Nirvana Tip 4: It is necessary to do some proper advertising.

I have always believed that online marketing should not invest in advertising, but should use the right marketing methods to promote yours for free. However, it is also possible to invest a small amount of advertising costs appropriately, which can achieve twice the result with half the effort, and "Open the door to offer Rui Advertising Alliance" allows you to maximize the benefits of your advertising costs. The effect is also good.

How many customers does that bring in? When you buy something, you buy it through someone else's link??? So, try something else.

Pure hand-played, I hope it can help you!

I bought it from a CCTV certified company, and it was not expensive.

GH861120 You can check it out.

Seek to promote!!

Cheng Han believes that Luji can be divided into two categories according to the promotion fee:

First: paid promotion.

Pros: (Wei: hn g|.)yc）

The effect is outstanding. Cons:

It takes a certain amount of money, and if the promotion is not done well, it will lead to more investment and less return.

Second: Free promotion.

Pros: Free.

Disadvantages: The effect is very subtle, and the workload is large, and the cycle is relatively long.

It is suitable for people with a lot of time and lack of funds.

According to the promotion method, it can also be divided into two categories:

On-site promotion: Promote within the C2C platform, such as: through trains, diamond booths, shoppers, third-party services for sellers, etc.

These are just online promotions.

Tui Pai Shi is everywhere, there are many ways to promote, and you can find one that suits you.

Professional promotion, what do you promote?

1。Choose the right platform based on your product. For example, (promotion),** (comprehensive retail), Alibaba (professional wholesale) is to figure out what you are doing first, if you want to take over the business, you must first have a platform on the **, ** is a retail platform, and the same is true for patting, it is a search and promotion that charges for keyword clicks, and the comprehensive network community of wholesale recruitment is naturally Alibaba, as well as HC and Yida's platform for focusing on heavy industry.

If you are a large enterprise to do, his promotion effect is very good, the disadvantage is that it burns money, if it is a manufacturer or distributor suggests to do Alibaba, Alibaba focuses on wholesale. In retail, I recommend doing patting, because there are too many stores on the **, there is too much pressure to do it on it, and there is obvious **competition, and it is easy to overwhelm the small store with no creative products. After choosing a good platform, the network will naturally gather better customers.

It means choosing a physical store address.

2.。What kind of effect do you want, you have to figure out what your intentions are. If you want to improve the company's popularity, you can burn money to promote, or find news media, or choose some community platforms, such as knowing, Alibaba community, happy network community and other community platforms to publish more articles, playing articles can also play a good role in promotion.

3。How much money are you prepared to pay. If you want to do promotion, it will be very hard to spend a penny. Some SMS software or something is better not to be gullible, it feels useless.

The above is my personal opinion, if there is any similarity, you will definitely copy it! Ha ha.

Simply tell you: first position your **industry and development direction, you have to be familiar with your industry, and then determine your keywords, combined with you**, including you** framework structure, main navigation, location navigation, sub-navigation should pay attention to, and then the creation of columns and the release of content should be taken into account.

As for the optimization of the site, you have to write the keywords you choose to **three tags well, whether it is the homepage or the column or the content page, you must set the determination of the preferred domain URL standardization If you need to do a large number of long-tail keywords and need a certain amount of inclusion, then it is best to make the URL static or pseudo-static This is mainly to facilitate the search engine to include **map robots The content is as original as possible *** There are a lot of points in the site For the time being, I will say so much Everything else is added slowly at a later stage.

Off-site, you have to do more external links, write more advertorials, and also do a good job of off-site anchor texts to seize some high-weight, high-popularity**forum release interactions.

And spending money on promotion can also be done as long as you have the money.

I don't know exactly what your station is, but I can only give you a rough idea.

Hope it helps you a little thanks.

The maintenance of its own content, the promotion of external content.

To get back to the point, the promotion plan is an integral part of the network marketing plan, and the development of the promotion plan itself is also a promotion strategy, and the promotion plan is not only a guide to the promotion of action, but also a measure to test whether the promotion effect meets the expected goals. Therefore, a reasonable promotion plan has become an indispensable part of the promotion strategy.

The plan I wrote for you can use as a reference, and it doesn't matter if you don't use it.

Long-term goal: 20,000 IP visits per day and 2,000 forum registrants after 1 year. To independently develop a set of ** system, you can imitate the kind of Zhongguancun **.

I've seen your **,You're doing it**,And you're using it to generate static pages.,So I don't think it's too difficult).

Short-term goal: let a big search engine, ** category index, and carry out targeted ** optimization, if possible, you can carry out Google's bidding ranking services, which is also effective for a ** non-empty circle. Within 3 months, the daily traffic will reach 2000IP, and the first filing will be carried out (the 3-month period has included the time for the collapse of the record and the time for filing review).

In the process of construction, the search engine of Google and other search halls is optimized from the aspects of structure and content, and it is logged in major search engines and directories to achieve short-term goals. Establish ** links with some partners. In addition, in conjunction with other marketing activities, release news in some parts and industries.

When there is a certain number of visits, in order to continue to maintain the growth and improvement of the number of visits, place online advertisements in relevant industries (including planned advertising, column selection, advertising forms, etc., do not place indiscriminately), and place advertisements in a number of relevant professional electronic publications; Swap resources with some partners.

4.Evaluation of the promotion effect:

Track the effect of the main promotion measures, regularly conduct statistical analysis of the first traffic, cooperate with professional network consultants to diagnose network marketing when necessary, improve or cancel the promotion methods with poor results, and increase the proportion of investment in promotion strategies with obvious results. (This is very important, correct the problem in time to avoid burying hidden dangers).

This is just a promotion plan, not all marketing planning (these need a full-time planning manager to complete).