Domestic smartphone multi brand is finally a profit war , who can make more money with Glory Xiaomi

It also depends on the degree of development of their brand in the future, and who can make more money depends on their own strength.

These kinds of mobile phones are now the main brands in my country, and they are all able to make money.

At the beginning of the year, Redmi, which had been cultivated for 5 years, officially separated from Xiaomi and operated independently; This was followed by vivo's announcement of the launch of its sub-brand iQOO; Then OPPO, which did not dare to be lonely, brought back realme, which was born in India, to China, and announced the launch of a new brand RENO. At this point, the giants of domestic mobile phones have finally officially moved towards the dual-brand or multi-brand route.

However, the market has doubts about both "intensive bombardment" and "multi-brand strategy".In the eyes of many users, it is just another "shell game" for manufacturers. After all, this kind of play has always been the specialty of manufacturers in the past, and it is invincible. Now, the two models have not brought much achievement, because in order not to make themselves stand out from the public, after the change of performance parameters, because everyone is doing the same thing, the original starting point is to create differentiation, but the final outcome is still to return to a unified standard.

Of course, manufacturers need to maintain their own degree through the high-frequency launch of new machines, maintain the existing market share, understandable, and indeed be able to attract market attention to a certain extent and make a difference in the market segment. But this method is not a long-term solution, after all, including Samsung, Apple has been difficult to make greater innovations in more and more mature smartphone products, multi-line efforts can only reduce the bottleneck pressure to a certain extent, and even operating costs are greater than benefits, <>

Reasonable manufacturers themselves may also know,Millet may now be the "Buridan donkey effect". ov high-profile "go live". Huawei's global pressure is high, and it needs to rely on glory to break the situation

In 2019, from Glory to accelerate the layout, to Miov's entry into the high-end market, it is all about making a fuss about profits, and it is obvious that brand owners also realize that it will be the only way to break the "anxiety" profit, but the specific results depend on the next development.

Personally, I feel that Honor is more profitable, and Honor has sold very well in recent years.

Honor will be more profitable, Honor has its own technology, lower R&D costs, and greater sales.

I think OVV is more profitable because their phones are less cost-effective.

They can all make money, and who can make more money depends on their own strength.

I guess Xiaomi will stand in the end, and other mobile phone manufacturers can't play him.

vivo is a very innovative enterprise in the mobile phone circle, especially in terms of appearance, the lifting structure pioneered by vivo two years ago has caused a great sensation in the mobile phone circle. At the same time, vivo also joined forces with Samsung to develop chips, which shows that vivo's strength is not weak. But unfortunately, in terms of flagship mobile phones, vivo has not been able to get rid of the notoriety of ** low configuration.

The vivo X series is now also being launched according to the silver dismantling of the old **, ** is getting more and more expensive, but the chip is always a mid-range core, and it is difficult for such a flagship machine to replace Huawei. But the good news is that this year's vivo X50Pro+ uses a flagship chip for the first time, which may be an opportunity for vivo to transform.

OPPO: Technology is ahead of its time, too radical

OPPO's R&D strength is not worse than vivo,And in the eyes of insiders,OPPOTech's flagship strength is actually better than vivo,At least OPPO terminated the OPPO R this **low-configuration series in the first two years,Instead, launched a number of high**series。 And the strength of OPPO's top flagship can even rival Huawei. But the problem is that OPPO is too aggressive in terms of pricing, almost one step to the sky, immediately catching up with Huawei's selling price.

Such an ending is that the OPPO flagship has overturned many times, and the OPPO Find X2 series in the first half of the year is the best example.

Xiaomi: There are changes in technology, not forgetting cost performance

Judging from the current situation, Xiaomi is the manufacturer with the best chance of taking Huawei's market share, and Xiaomi has now taken away some of Huawei's share in the European market. While the Xiaomi flagship machine continues to improve its configuration, it also pays great attention to the rules of pricing, and always cleverly grasps the tolerance limit of the fans, so the flagship Xiaomi 10 in the first half of the year was successful, and the top flagship Xiaomi 10 Extreme Edition in August was also successful. One of the shortcomings of Xiaomi's only imperial stool is that its innovation strength is not as good as Huawei's, if one day Xiaomi also faces Huawei's situation today, it is estimated that Xiaomi will be difficult to have Huawei's anti-pressure strength.

In fact, it is not only Xiaomi and OV that have the opportunity to seize the Huawei market, Apple and Samsung are also eyeing Huawei. But in the eyes of most of us, whether it is pollen or not, I probably hope that Huawei can survive this difficulty, because once Huawei falls, no manufacturer in the mobile phone circle can shoulder the burden of domestic flagships.

The mobile phone industry has gradually entered the fast lane, and the competitiveness of products has become the most obvious form of expression. The layout of domestic mobile phones is obvious, except for Apple's single knife straight in, it was basically carved up by Huami OV. Although Huawei's mobile phones have been squeezed out a lot, the global market share in 2020 is still stable at the forefront, and in 2021, it will suffer Waterloo, and its market share will be greatly reduced, which means that Huawei's original share is divided by other mobile phone manufacturers.

Judging from the data list released by Counterpoint in February, all the well-known mobile phone manufacturers have included, and the big change is that Huawei can no longer be found on the list of the top three global shipments, on the contrary, Samsung is still the original Samsung, and Apple has not changed.

Instead, Xiaomi is a latecomer, successfully squeezing into the top three, successfully winning the third place in global mobile phone shipments and the first place in global domestic mobile phone shipments.

Xiaomi, which accounts for 13% of the global market share, has not only won the domestic market, but also gained support from overseas markets. Although there is still a certain gap with Samsung, which occupies 20% and 17% of Apple, but from the perspective of development speed, Xiaomi has a strong momentum, after all, from the point of view of the time of achievement, Xiaomi is just a "hairy boy", and Chun Chang is in the development period.

Although only Xiaomi entered the list of the top three, in the top seven, domestic mobile phones accounted for five seats, and the overall share far exceeded that of other domestic mobile phone brands. Compared with ten years ago, this has achieved a huge change in jumping reeds, which is the rise of domestic strength.

From the overall point of view, domestic mobile phones occupy a high market share, from a single individual point of view, Xiaomi defeated Huawei, ahead of OV, to achieve a new transformation, which is rare and valuable, after all, Xiaomi's share in the past few years was less than 10%, and the situation is gradually getting closer. As the "big brother" of domestic mobile phones, Huawei's global market share has dropped to 4%, and the original market share has been divided by other brands of mobile phones, which is the biggest profit for Xiaomi.

However, it is certain that the power of domestic mobile phones is gradually expanding, which can greatly accelerate the development of mobile phones in the world, which is undoubted, but it needs to be mentioned that Huawei's current situation is worthy of vigilance of domestic mobile phones, and it is urgent to master the core technology.

The rapid development of domestic mobile phones is undoubted, and I believe that the future can be expected, whether it is Xiaomi or Huawei, or OV will bring better products.