I really want to open an optical store next year, but how do you run it?

At the beginning of the opening of the store, the operation of the optical store should have a clear understanding of the location, decoration, business positioning, and consumer groups of the store.

so that you have a way to deal with it after you open a store. Opening a store does not mean opening a store and bringing the goods back.

Well, like you said, you're going to be able to run it. When it comes to management, it's a very specific thing, including the supply of goods in the store.

Classification, product classification, decoration grade and style, personnel reception skills, etc. will all involve management. So say you're the best.

Or go to the optical store of Sunshine Bus in Chengdu, Sichuan Province - experiential - training - and feel it in the physical store.

Personally, I recommend that you go to the Schumann Business School course, their experts are very good at managing optical stores and improving profits.

1. To find a good market, suitable for consumers to buy; 2. Students should pay attention to the crowd and see if there are any schools around; 3. After surveying and estimating the consumer groups in the market.

With regard to management, it is necessary to open up the market consumption gap through various relationships and gradually expand it.

It is recommended that you take a course at the Schuman School of Business, which has a very good set of family management.

Start with research. To open an optical store, you need to have two certificates, an optometrist and a prescription worker, and the two certificates cannot be the same person, so if you open a store, you can choose to take one certificate by yourself, and then find a partner to take another certificate.

Glasses are divided into optometry, lens selection, frame selection, polishing, and assembly. Optometry is best done in the morning to facilitate refraction accuracy. The lens material is mainly glass and resin.

The frame material is mainly plastic and metal. A grinding machine is used to correct the shape of the lens to fit the inner basket of the frame.

Nowadays, the owner of the optical store has clearly felt that it is too difficult to open an optical store to make a lot of money.

The successful experience of Jiang Yukun Glasses Company is worth learning from peers. When Jiang Yukun first opened the optical store, there were already 23 local optical stores. Some stores have been in business for more than ten years, the store he opened is the smallest one compared with these 23 stores, only 15 square meters of area, two ordinary counters, after several years of hard work, Jiang Yukun with his wisdom and unique management methods to become a dark horse in the industry, he now has more than 80 chain stores and a stable customer base.

There is no luxurious decoration in the store, no expensive computers, but the pass rate of 100% for ten consecutive years, and successfully passed the ISO9002 international quality certification in 99 years.

It is not difficult to see from Jiang Yukun's successful experience that the store is not necessarily big, and the decoration does not have to be luxurious, the key depends on whether you have unique characteristics in the operation. This unique business philosophy is also the key to the success of Jiang Yukun Glasses Company.

In August this year, Jiang Yukun Glasses Company decided to open franchise chain stores in various counties and county-level cities across the country to attract investment across the country, and pass on their successful experience to friends who are willing to take the glasses industry as a lifelong career, and are welcomed by many peers who are struggling to operate.

If the optical store wants to make a lot of money, joining the chain is a shortcut.

1.Improve professional opticians and occupy a place in the competitive market2Learn good communication skills to make customers friends and reduce rework rates3

Effective optical store sales skills, increase technical performance and product performance4Effective optician's event planning plan, understand the principles and selling points of event planning5Formalized optical store management to create a corporate culture.

6.Professional optical store data analysis, quantification, precision, and formalized management make the optical store on the right track.

7.To build an excellent marketing management team, there is no successful individual in the optical store, only a successful team8Effectively develop new customer sources, customer sources are the lifeblood of optical stores9

Effectively retain old customers, and let old guests bring new guests10Establish a systematic management mechanism for optical stores.

11.Establish a perfect training system for optical stores, talents are free, and he will create value 12Formal optical store service process to improve the quality of optical stores13

Increase the influence of the optical store, use it simply. A low-cost way to expand publicity more effectively14Cultivate a powerful assistant and build an excellent team.

15.Opticians cost accounting to increase profits.

16.Establish a systematic optical store service system.

17.Systematic talent management system, how many people follow you, on behalf of how big your career is18Detailed customer management system for optical stores, customers are resources19High-quality after-sales service, making the reputation of the optical store.

20.The operation model of the optical store chain store, the idea determines the way out.