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It seems that Proton only cares about the production aspects, and ignores that the spiritual essence of the logo is in creativity, followed by performance. OK, just talk about the brief steps of the logo completion process: 1
Scan your manuscript onto your computer. The approximate size of the ratio is about twice that of your actual production, and the color or black and white depends on your logo, and the resolution is only 150dpi, which is too low and there is a possibility of loss of details. (While Adobe's graphic gurus suggest this, some people don't like to do it this way and instead style it directly on the computer with a manuscript or a copy of it.)
In my opinion, this is inefficient and can distract you from other production details. But for designers with high cultivation, this can also be multi-process divergent thinking exercise and control) 2Trim the shape of the logo according to the sketch you scanned, and finish the logo.
Usually you need to make a standard logo will need a vector shape, so you need to vectorize it. Commonly used software includes Adobe's Streamline and the accompanying vector tracing tools such as AI, FH, CD, etc. Or you can do it directly in the vector software.
Sometimes for more complex logos, I personally think it's easier to use the PS selection to convert the path and then save it to the vector tool for trimming. Especially for content with hand-drawn or calligraphic parts) 3Combine your logo elements to prepare them for future use and output.
It is common to encounter some designers who make the mistake of making a logo: the parts that should be merged in the graphic part are incomplete, or the group components do not grasp the rules. This creates a lot of unnecessary trouble when applying.
Often, parts of the same color need to be combined so that they are not missed when changing the color; The permeable part of the component should not simply be covered with white or background color; Especially when there is a contour setting, it is recommended that the contour is converted to a shape object to avoid unexpected changes caused by the conversion between different operating platforms and different vector files. When making large-scale outdoor signs, the details of the shape are a little different from those used for flat prints, including the signs used for the production of metal nameplates, and there are many minor adjustments in the details due to different processes. Simply as far as the production of the logo set of the printed matter is concerned, the details of the logo less than 25mm square should be expanded and exaggerated for the original logo, such as the familiar Minolta camera logo, in the application of its small logo, the thin line interval is expanded.
The goal is to keep the logo the same in different sizes and sizes in different visual areas.
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If you want to make a small logo, you should be simple in graphics, the most important thing to pay attention to is the color matching, to be bright and not too abrupt, the use of color as little as possible, so that there will not be a messy feeling visually. The other is the graphics, which should also be simple. There is a unique meaning of the theme.
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Which textbooks are everywhere on the Internet, this is not nonsense I think in addition to the content of the books, the most important thing to pay attention to is to understand the customer, the designer is actually a profession to make a living, is to make a living by design, the design of the logo is not recognized by the customer, everything is a circle, design a logo out of that self-intoxication, it is useless to appreciate oneself, so to understand the customer, what they need, so as to get their favor, in order to make them willingly pay for the pocket, but not to say that blindly implement the customer's ideas Because the customer is not born of design, sometimes the opinions that come out of the body may not work, but more often than not, their ideas are right, but the expression is not professional enough, so they are mistaken by designers as "not appreciating" For example: the most common thing we hear when we do design is "let's make this bigger, you can't see it" This is estimated that all people who do design have heard or heard similar things, and hate such words, because usually too big an element means rough, not refined, tacky, and so on But the customer's heart doesn't have to let you enlarge it, but just want you to make it a little more visually impactful There are enough ways to do this, change the font or change the face or put the seat, etc., etc., etc., this is what I want to say: pay attention to the needs of customers, and it is the real psychological needs of customers!
Personal opinion, only for the purpose of throwing bricks and attracting jade".
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It's no nonsense to say which textbooks are all over the internet.
I think the most important thing to pay attention to in addition to the content in the book is to understand the customer.
Designing a silver shirt is really a profession to make a living.
It's about designing to make a living.
The logo designed is not recognized by the customer, and everything is a circle.
Design a logo out there to be self-absorbed.
It's useless to be alone.
So to understand the customer, what they need.
In this way, you can get their favor.
in order to make them willingly pay out of their pockets.
But that doesn't mean just implementing the customer's idea.
Because the client is not born by design, there may be times when the opinion that comes out is not going to work.
Therefore, it was mistaken by the designer for "not knowing how to appreciate".
For example, the most common thing we hear when we design is, "Let's make this bigger."
I can't even see it."
I guess all the people who do design have heard or heard of the banquet like this.
And disgusted with such words.
Because it's usually too big for an element to imply.
Rough. Not refined.
Kitschy. Wait a minute.
But the customer doesn't have to want you to amplify it.
And just want you to do it with a little mind.
It's just a little more visually striking.
There are enough ways to do this.
Change the font or change the face or put the seat and so on.
That's what I want to say: pay attention to the needs of the customer, and it is the real psychological need of the customer's heart!
Personal opinion, only for the purpose of throwing bricks and attracting jade".
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