The concept of native advertising, what is native advertising

When this ad can only be paid to serve on a single platform, such as Facebook, Weibo, and this format is suitable for the browsing environment of such a platform, the ad is called a native ad.

Native advertising is a profit model based on the user experience of ** and APP, driven by advertising content, and integrated with the visual design of ** and the app itself (in short, it is an ad that integrates ** and APP itself, and this kind of advertising will become part of ** and APP content, such as Google search ads, Facebook sponsored stories and Twitter tweet ads all belong to this category).

Native advertising (native ads), also known as native advertising, is a popular keyword in the global ** industry in 2013, and some people began to mention this term at the end of 2012.

Native advertising is a form of advertising in which advertisers push out ad content in the context of the user. Native ads are both formal and functional in line with the embedded contextual content.

Native ads have a better experience than traditional stripes or interstitial ads that appear in separate, pre-defined locations and don't match contextual displays.

Native advertising is to use the ** used by the advertiser's target group to reach the target group - when an ad appears on Sina Weibo, it is an ordinary Weibo; When it appears in WeChat, it is a circle of friends. In-feed ads appear on users' social networks**, news apps, and web pages.

The definition of native advertising is:Advertisers try to catch the user's eye by providing valuable content in the user experience. It is different from "advertorial", which is a form of Internet advertising that "although it is a paid advertisement, it looks like normal content as much as possible", native advertising looks more like an advertisement, but still provides interesting or useful content, so as to reduce the intrusiveness of ordinary display advertising and increase the conversion rate.

The first to come up with the concept of "native advertising" was investor Fred Wilson, who described it more simply: "Native advertising is a monetization model that starts from the user experience of the app and is driven by the ad content and integrates the visual design of the app itself.

To put it simply, it's an ad that combines the app itself, which becomes part of the app's content, such as Google Search Ads, Facebook's Sponsored Stories, and Twitter's Tweet ads.

Native advertising comes in a variety of forms, and can be in the form of **, **, **, article, **, or other**. "Content marketing" is also another form of native advertising, such as "other articles you might be interested in" that you often see at the end of an article you read, some of which may be paid for by the business.

In short, it is driven by advertising content and integrates the visual design of ** and the app itself. They usually won't let you recognize them at a glance, and they certainly won't bother you with pop-ups. If they have all three of them, they're the legendary native ads.

In addition to jumping to the brand mini program, the ** native ad can also add fans and drainage for the brand**, or guide users to add WeCom through the native promotion page. New Vision.

1. The concept of native advertising was proposed by Fred Wilson, the founder of Union Square Ventures, at the OMMA global conference in September 2011.

2. The first time the concept of native advertising appeared in the field of advertising is to make new forms of advertising exist in the first native monetization system.

3. The early days of native advertising were quite controversial, with some people believing that native advertising represented the future of advertising, while others thought it was another name for content marketing.

4. The concept of native advertising is an advertising method that uses the first way to reach consumers.

5. The definition and form of native advertising are different, which can be viewed from two perspectives, in addition to the difference in form, it is a new consumer experience, and it is an interactive advertisement.

Answer: The customer needs of native advertising mainly include the following:

1.Target targeted audiences. Customers want to use native advertising to promote products or services to potential customers who are most likely to be interested. Therefore, advertising needs to be targeted based on the audience's interests, behavior, geographic location, and other factors.

2.The content of the ad is in line with the brand image and characteristics. Clients want to showcase the brand's characteristics and image through native advertising, so the content needs to be consistent with the brand image, while also meeting the needs and interests of the audience.

3.Advertising performance is measurable. Clients want to get a good return or focus on native advertising, so they need to be able to measure and evaluate the effectiveness of their ads, including click-through rates, conversion rates, brand recognition, and other metrics.

Explanation: Native advertising is a form of advertising that blends ad content with ** content, with a better user experience and higher conversion rates. Meeting customer needs is key to the success of native advertising.

Expansion: In order to meet customer needs, native advertising platforms need to provide a series of services such as targeted delivery functions, advertising content tools, and advertising effect monitoring, while also continuously optimizing algorithms and improving user experience to meet customer needs.

Answer: Customer needs for native advertising include, but are not limited to, the following:

1.Improve brand awareness and popularity;

2.increase user interaction and engagement;

3.Increase the conversion rate and ROI of your ads;

4.Emotionally resonate with the target user group;

5.Deliver a premium user experience.

Explanation: Native advertising is a form of advertising with a high user experience, which is similar to the content form and style of the app or the user, integrated into the user's reading or browsing, and will not disrupt or interrupt the user's experience, thereby improving the degree of advertising and user engagement. Therefore, when choosing native ads, customers pay more attention to the effectiveness of the ad and the user experience, rather than simply the volume and click-through rate.

Outreach: In the marketing strategy of native advertising, you need to pay attention to the following points:

3.When placing native ads, it is necessary to combine user behavior data and interest tags to accurately target users and improve the conversion rate and ROI of ads.

4.When creating native ads, it is necessary to pay attention to protecting the privacy of users and avoiding excessive personal information being collected and used;

5.Native advertising needs to comply with industry norms and laws and regulations to avoid misleading and fraudulent ads.

Native advertising is a marketing strategy that presents ads in a similar way to the form of user experience and content. Compared with traditional advertising forms, native advertising is more critical and in line with the needs and tastes of consumers, so it is favored by more and more advertisers.

When choosing native advertising, customers usually consider the following aspects:

1.Presentation: Customers want native ads to be presented in a way that matches the nature of their product or service to increase the conversion rate of their ads.

2.Target audience: Customers want native ads to target their target audience to increase the rate and accuracy of their ads.

3.Content creative: The client wanted the content creative of native ads to capture the attention of users and match the brand image to increase the impact and awareness of the ad.

4.Data analytics: Clients want to be able to understand the performance of native ads and user feedback through data analytics so that they can make subsequent optimizations and adjustments.

To sum up, when choosing native advertising, customers need to consider the needs of the presentation form, target audience, content creativity and data analysis of the advertisement to achieve the best advertising effect and marketing benefits.

The customer needs of native advertising are mainly reflected in the advertising effect, user experience and delivery efficiency. The client wanted the ad not only to have a natural look and feel that matches the content, so that users can read better, but also to increase conversion rate and revenue, and increase brand popularity. In addition, customers also pay attention to the targeting, delivery channels and costs of advertising, requiring advertisements to be accurately delivered to target users, and at the same time, the efficiency and cost of advertising must be effectively controlled.

In summary, the customer needs of native advertising include advertising effectiveness, user experience and delivery efficiency, and at the same time, it requires accurate advertising and cost control capabilities.

The customer needs of native advertising mainly include two aspects: on the one hand, they need high-quality original content created by the group, and on the other hand, they need to maintain naturalness and consistency in the process of ad embedding. For most clients, what they need is a unique and unconventional advertising plan, as well as a channel that allows them to accurately hit the target audience.

To this end, an excellent native advertising team needs to have rich industry experience and profound creative capabilities, and on the basis of analyzing user needs, tailor-made an efficient native advertising plan for customers.

Answer: Customer needs for native advertising include, but are not limited to, the following:

2.Non-intrusive ad format: The client wanted the ad format to match the design of the app or the app without being too disruptive to the user to increase ad acceptance.

3.Customized advertising content: Customers want advertising content to be personalized according to different user groups, regions, interests, etc., to improve advertising effectiveness.

4.Measurable Results: Clients need to effectively track and analyze advertising performance in order to adjust their advertising strategies and optimize advertising performance.

Explanation: Native advertising is a form of advertising that is highly integrated with the content and design of the app or app, and it is able to increase the acceptance and conversion rate of ads. When running native ads, customers usually consider the above needs to achieve the best advertising results.

Expansion: In addition to the above points, customers also need to consider factors such as the delivery channel, time, and advertising budget of the ad when running native ads. At the same time, customers also need to choose the right native advertising platform or service provider to ensure the quality and effectiveness of their ads.

The original ecological restoration display of the object itself to be expressed.

The original meaning of native advertising refers to the original advertising, and its form is not limited by standards, and it is an advertising form that changes with the scene.

A native ad can be a billboard in a certain background, an item in the hand of a character, or an ad interstitial that pops up after pause, loading, and finishing.

2. Native ads with themed emojis.

Theme-based native advertising is to make advertising information into various themes, **, etc. through in-depth implantation.

3. Native ads for game levels.

Advertisements placed in the game's levels and rewards for clearing playthroughs.

4. Launcher desktop native ads.

This kind of advertising is designed with icon buttons in the mobile phone desktop and application functions, and after clicking, it enters an advertising wall.

5. Feeds information flow.

6. Hand sensitive bending machine guide bridge letter stuffy navigation.

The function of navigating the app is to help users easily find the app they like.