What is advertising and what is advertising?

Advertisement is a means of public and extensive communication of information to the public through a certain form of ** and at a certain cost for a specific need. The original meaning of the advertisement in English is "attention", "inducement", that is, "extensive information". There are broad and narrow definitions of advertising, and broad advertising includes non-economic advertising and economic advertising.

Non-economic advertisements refer to advertisements that are not for profit, such as various announcements, notices, statements, etc. of administrative departments, social institutions and even individuals. Advertising in the narrow sense only refers to economic advertising, also known as commercial advertising, which refers to advertising for profit, which is usually an important means of communicating information between commodity producers, operators and consumers, or an important form for enterprises to occupy the market, promote products and provide labor services. Advertising is different from general mass communication and publicity activities, mainly in the following aspects:

1) Advertising is a communication tool that transmits the information of a certain product to a group of users and consumers by the production or business organization (advertiser) of the product; 2) you need to pay to advertise 3) the communication campaign carried out by the advertisement is persuasive; 4) Advertising is purposeful, planned, and continuous; (5) Advertising is not only beneficial to advertisers, but also to the target audience, which can enable users and consumers to get useful information. The American Advertisers Association defines advertising as a paid mass communication, the ultimate purpose of which is to convey information, change people's attitudes towards the advertised product or matter, and induce their actions to benefit the advertiser.

I think advertising is all about advertising, that is, about publicity. The function of advertising is to use scientific methods and artistic forms to display the objects to be publicized in the shortest time and in the widest range, so that people can leave a deep impression, so that they can understand, accept, and achieve the purpose of continuously producing benefits or influences.

Nowadays, advertisements are mainly divided into print advertisements and film and television advertisements.

It's all made with related software.

A way to make your things, items, services, etc., known and understood by as many people as possible, and to increase your own benefits.

Agree with the top floor, the ad is"Spread the word";You can advertise anything you can think of.

In a word, spread the word.

There are professional advertising agencies that produce advertisements.

You can do it with a lot of software.

Come and promote your own stuff!

Advertising, as the name suggests, is to advertise widely and inform the general public about something. Advertising has a broad and narrow meaning.

Non-economic advertising refers to advertisements that are not for profit, such as announcements, notices and statements of political parties, religions, education, culture, municipalities, social organizations, etc.

Economic advertising refers to advertising for profit, usually commercial advertising, which is a means of disseminating information about goods or services to consumers or users through advertising in a paid way to promote goods or services. Product advertising is such economic advertising.

The impact and role of advertising are as follows:

1. Communicate production and marketing information and promote commodity sales.

Today's market economy system is based on the global socialized production, information is a necessary condition for the survival and development of enterprises, enterprises must make consumers understand the information of goods, in order to get the opportunity to be selected. Advertising communicates the connection between production and production, production and circulation, production and consumption, and circulation and consumption through information dissemination, and has become an indispensable information channel for enterprises.

2. Shape the brand personality and increase the value of the product.

Advertising alone cannot change the quality of the product, but it can enhance the value of the product in the minds of consumers by creating a unique brand personality. Today, with increasingly fierce market competition and highly homogeneous products, brands have increasingly become an important means of competition for businesses, and advertising is the most powerful means to shape brand personality. It gives the same goods a distinctive character and brand image.

3. Reduce marketing costs and stimulate competitive vitality.

Advertising promotes competition among businesses and supports mass production. On the sales side, it accelerates cash flow, which allows retail prices to be lowered without affecting the retailer's profits. On the production side, this is a factor that makes mass production possible.

Advertising is an information dissemination activity, which is the act of delivering information to consumers, so it is essentially an information dissemination activity, that is, to inform the general public about something. It usually refers to economic advertising, advertising for profit, usually commercial advertising, which is a means of disseminating information about goods or services to consumers or users through advertising ** in a paid way to promote goods or services. Product advertising is such economic advertising.

Advertising is different from general mass communication and publicity activities, mainly in the following aspects:

1) Advertising is a communication tool that transmits the information of a certain product to a group of users and consumers by the production or business organization (advertiser) of the product;

2. You need to pay for advertising.

3. The communication activities carried out by advertisements are persuasive.

4) Advertising is purposeful, planned, and continuous;

(5) Advertising is not only beneficial to advertisers, but also to the target audience, which can enable users and consumers to get useful information.

Exaggerated deception, absurdity in order to make money.

Advertising is a means of propaganda to convey information to the public openly and widely through a certain form of ** for a specific need.

There are broad and narrow types of advertising.

Broad advertising includes non-economic advertising and economic advertising. Non-economic advertising refers to advertisements that are not for profit, also known as effect advertising, such as various announcements, notices, statements, etc., of administrative departments, social institutions and even individuals, the main purpose of which is to promote;

Advertising in the narrow sense only refers to economic advertising, also known as commercial advertising, which refers to advertising for profit, and is usually an important means of communicating information between commodity producers, operators and consumers, or an important form for enterprises to occupy the market, promote products and provide labor services, with the main purpose of expanding economic benefits.

Extended information: Advertising, as the name suggests, is to advertise, that is, to inform the general public about something. Advertising has a broad and narrow meaning.

Advertising in a broad sense refers to advertisements that are not for profit, such as announcements, notices and statements of political parties, religions, education, culture, municipalities, social organizations, etc. Advertising in the narrow sense refers to advertising for profit, usually referring to commercial advertising, or economic advertising, which is a means for industrial and commercial enterprises to promote goods or provide services in a paid way to disseminate goods or service information to consumers or users through advertising. Product advertising is such economic advertising.

What is Advertising? Literally, advertising means "advertisement".

Since human beings have entered the commodity economy and society, advertising has been born with the exchange of goods, the exchange of goods originally started from the beach, the owner of the commodity with a piece of paper to write the name of his own goods, functions, efficacy, ** and other information, in order to attract customers, even if it is a commodity advertisement. Jianghu Langzhong held a pole banner in his hand, wrote "Saihuatuo", and went to the countryside to visit households, which is regarded as an advertisement; The fortune teller holds a flag, writes "Living Immortals", and walks the streets and alleys, which is regarded as an advertisement; The ragged little girl who put a straw mark on the child's head and betrayed herself can be regarded as an advertisement.

There are also artists, carrying a long bench on their shoulders, walking all over the street, shouting "Sharpen scissors, sharpen kitchen knives!" ", which can also be regarded as advertising; The "Huangzi" in front of the hotels and inns in the streets and alleys can also be regarded as advertisements.

In modern times, the "product information" published in newspapers and magazines is an advertisement; The "good news" on the radio station around the clock, circulating **, is the advertisement; Colorful signs, huge billboards, light boxes, neon lights, spotlight signs, etc. on high-rise buildings are all advertisements.

And the most **** programs on TV stations are the most eye-catching advertisements; The text, animation, and web pages displayed on the Internet are the most extensive, longest-lasting, and most cost-effective advertisements.

With the development of society and the update of high-tech means, there are various forms of advertising, and it is indeed difficult to define an accurate concept of "advertising".

According to the induction, summary and standardization of "advertising management", "advertising" is the work of advertisers to sell products, services or ideas to the target market in a persuasive way by paying for a controllable form of non-individual communication.