What is the difference between native and interactive ads? 5

Native advertising plays a role in advertising, just let people know what your brand and product are, and interactive effect advertising is through social or post bar forum drainage, customers raise questions, we can answer questions for customers in a timely manner, compared to the interactive effect advertising effect is better, but it takes manpower to complete, native advertising is relatively fast, but the effect is not ideal, and it burns money. Generally, big brands or companies with financial backgrounds do native advertising, if it is an individual, it is recommended to do interactive effect advertising, to put it bluntly, it is drainage. Such a crowd is accurate, without too much money, just the cost of time, I hope to help you, I wish you a prosperous business all over the world, and a wide range of financial resources into Bajiang!

Advertising design has been a rigid demand for a long time, but the frequency of demand is not as high as that of daily FMCG.

1. From the perspective of competition, the future development prospects of the advertising industry are still good. This is also an added effect of competition between enterprises.

2. From the perspective of the industry, in China, the development of the advertising industry is very fast, the trend of industry segmentation, enterprises originally have their own advertising department, but from the management and professionalism can not keep up with the development of the times and market requirements, therefore, they must find a more professional company to do a good job in advertising design.

3. From the perspective of economic development, in foreign countries, the living space of advertising companies is very large, especially some advertising companies with strong creative ability. China's market economy is relatively backward, so the future trend of developing countries can be seen through developed countries, and the advertising industry does have a wide range of room for development.

As an advertising campaign, interactive advertising must meet the following four conditions: content theme, audience, time, medium, or medium. Leaving any of these conditions does not constitute interactive advertising.

As an advertising method, interactive advertising is a two-way communication concept that conforms to the natural communication behavior of human beings. It is different from traditional advertising methods.

In the current era, the Internet is the largest and most ubiquitous medium or carrier of interactive advertising. That's why we often call it "online advertising", "online marketing" and so on. Therefore, interactive advertisements are often displayed in front of us on terminals such as "**" or "online advertising banners".

The means of communication of interactive advertising include: visual image, sound language, and interactive form.

The visual image is the visual experience of interactive advertising, including the use of color tones, picture composition, text arrangement, animation design, etcWait a minute. The beauty and ugliness of the visual image, good or bad, directly affect the accurate expression of product advertising ideas. It needs to match the temperament and characteristics of the product itself, and leave an external image of beauty to the audience.

Sound language is composed of two elements, language and sound, with flowing language sounds or ** voices to carry thoughts and emotions, with the rhythm and temperament of the visual image, directly appealing to the audience's auditory organs. It requires a direct and accurate setting of the rhythm and atmosphere of interactive advertising works.

The interactive form is the soul of interactive advertising, and it is also the key point that distinguishes interactive advertising from print advertising and advertising. The interactive form directly sets which audiovisual elements appear first, which audiovisual elements appear later, under what conditions and in what way? And these are pre-designed by the designer according to the purpose of the advertisement.

Compared with traditional advertising, it has a broader creative space. It prompts or guides the audience to directly choose the information they want to see beyond the latitude of time in the process of receiving advertising information, and allows the audience to experience the temperament, characteristics, and spiritual connotation of the product from the selection and transformation of time and space, and produce a feeling of beauty, and truly interact with the advertising terminal, so as to be deeply impressed by the product. And the design of this interactive system is the interactive form.

As can be seen from the above table, interactive advertising has a richer means of communication and a wider range of applications due to its selective** interactive characteristics. Therefore, in the process of creation, more artistic categories will be involved, and the requirements for creators will be higher.

At the same time, interactive art, as an emerging comprehensive art form, also has such characteristics, and its means of expression and application range also almost include film and television art and graphic art in the current era, so that interactive advertising creators have a deeper excavation space and inspiration**.