The factors that affect the development of the news media are the five major factors that directly a

You look for China Press & Publications**.

The development of the new will be the new trend of the future development, the traditional sense is through television, radio, newspapers, magazines, a single form of completion of the dissemination of information, and the new is a set of traditional meaning on the basis of the use of digital technology to develop creative completion of information dissemination processing and new interpretation of a new concept. It can also be called the fifth**. With the life technology and people's demand for information, the new form of life is changing rapidly and appears in different forms of people's field of vision, such as the very popular mobile TV streaming, digital movies, digital TV, multi-touch technology, gravity sensing technology, digital magazines and many other forms.

The application of new technology reflects the audience's more in-depth capture of information, hoping to get a greater degree of interaction, as well as the re-interpretation of information, and the audience can participate in it according to their own preferences and experiences to obtain the information they want most. The birth of new technology is that people will be flat information access boring, delay, non-interactive and other aspects of the integration of the use of digital technology, wireless technology, and the Internet to improve the audience for the amount of information redundant and information quality damage disadvantage, so that the information on the basis of the guarantee of more able to make multiple audience groups get timely communication feedback, to achieve a good cycle model of market, audience, market feedback. The redundancy of information is cleared to a greater extent.

Therefore, the new ** can be defined as: interactive digital composite**.

The new ** is very participatory, and you don't need too complicated equipment, technology and personnel to realize your own new ** works, such as the current very popular stop-motion animation. When the new ** technology was not born, it was a little difficult for people to express their original ideas in a simple way, but when the new ** technology was born, you only needed a camera, an editing software, and your creative ideas to complete a new ** product - stop motion animation. You can add your ideas to the form of handmade photography technology, sort and cut them on the editing software, and then match the sound to make your unique digital micro-film, the speed of 24 frames per second can make your freeze-frame picture move, so that you can get the fun of being a director.

New media refers to the current environment in which everything is media, simply put: new media is an environment. The new covers all forms of digitalization. Including all digital traditional**, web**, mobile**.

The five factors that directly affect the media are advertising attributes or product positioning, cost, advertising audience distribution, advertising coverage and efficiency, etc.

1. Expense cost.

For enterprises, the cost is also required, and the expected market and income of the product should be weighed with the cost of expenses, such as advertising in the CCTV Spring Festival Gala, the cost requirements are very high, not the general products or enterprises can afford; Before choosing a medium, consider how much you can invest in advertising.

2. Advertising audience distribution.

This should not be difficult to understand, there are more elderly people who listen to FM, there are more young people who watch online idol dramas, there are more people who go to work in magazines and newspapers, and there are more ordinary people on buses, etc., different media channels or facing different public groups, only in line with the product or advertising target group advertising can achieve the maximum effect.

1. Products: The selection of advertisements should be based on the nature and characteristics of the products or services promoted by the enterprise. Because all kinds of ** have different characteristics in terms of presentation, explanation, credibility, attention and attractiveness.

Industrial products and consumer goods, complex products with high technical performance and more ordinary products, should be advertised differently.

2. Advertising content: The selection of advertising ** is subject to the restriction of advertising information content. If the advertising content is to announce tomorrow's sales activities, newspapers, television, and radio** are the most timely.

If there is a large amount of technical information in the advertising information, it is advisable to publish it in a professional magazine or in a mailing advertisement**.

1. The audience refers to the recipients of information dissemination, including readers of newspapers and books, radio listeners, and film and television audiences.

2. The audience is a huge aggregate from a macro point of view, and from a micro point of view, it is reflected in people with rich social diversity.

3. Characteristics of the audience.

Generalized. Miscellaneous.

Concealment. 4. The type of audience.

According to the type of media contacted: newspaper readers, radio listeners, television viewers, netizens.

According to the principle of demographics, the audience can be divided into different groups according to gender, age, occupation, region, education level, etc. Such as male and female audiences.

In order of frequency of exposure to the medium: stable audience and unstable audience.

According to the needs of different audiences: general audiences (broad audiences) and special audiences (narrow audiences).

According to the certainty of exposure to the news media: actual audience and potential audience.

According to the target audience of the news media: core audience and marginal audience.

The existence of a new **. It has changed the way people used to communicate, we only need computers, mobile phones and other communication tools to achieve fast communication, and many people have begun to take advantage of the new environment. Change lives and improve quality of life.

But the new ** this way of communication also has shortcomings, so that we can't see the other party's true feelings and emotions when communicating, maybe due to a message sent wrongly, there are some misunderstandings, and many people use the new ** to defraud.

1) With the advent of the new era, China's economic structure is also undergoing earth-shaking changes, and people's lifestyles are undergoing tremendous changes. At present, the new ** we mentioned is the use of Internet technology to disseminate news and information on the Internet, and news dissemination has a more long-term development driven by the Internet. With the rapid development of China's economy, new first-class technologies are constantly improving, and the Internet has gradually entered people's lives, making people's lives undergo subtle changes.

People can take advantage of the new technology to learn more about the news at a wider and faster speed.

2) As the new news is more and more recognized by the audience, compared with the traditional news in terms of news and information dissemination, the news communication in the new era has more obvious advantages, and it can better meet the requirements of the audience in terms of communication speed and breadth. In the context of new communication, the characteristics of news communication are mainly manifested in the following points: First, in the new environment, news dissemination is more extensive. With the continuous improvement of new technology, the scope of news dissemination is also constantly expanding, and the scope of dissemination of news information is also increasing.

In traditional news reporting, the reporting of a news information requires news gathering and editing to compile and publicize the information, and the audience is only the recipient in this process. However, with the advent of the new era, people are no longer simply recipients, but can participate in the dissemination of news, and people can become the communicators, publishers, and so on of a news event, which makes the news more extensive. Secondly, the advent of the new era has made the means of dissemination of news events also diverse.

With the development of science and technology, new technologies continue to support the development of news, and news dissemination uses new means of communication to bring people a variety of news and information. Compared with traditional news communication, the characteristics of news communication in the new environment are mainly manifested in the richer means of communication. At present, the audience can basically use WeChat, Weibo, Tencent News and other news communication means to obtain news information more conveniently.

Third, the content of news dissemination in the new environment is also more colorful. With the continuous development of new technologies, the news content is constantly enriched, which increases the viewership's ratings. In the traditional news report, it mainly relies on text and ** to report, and it is also reported that some news related to national guidelines and policies, and the people generally do not like to watch this kind of news.

But with the arrival of the new **, the news content has become rich and colorful, and people can use the Internet to view the news information they want to pay attention to anytime and anywhere. Moreover, in some of our current news reports, text, **, **, etc. will be inserted, which enriches the news content to a greater extent.