Date of birth of the founder of adidas

Adi Dassler.

As we all know, Adidas is one of the world's famous sports brands today, and occupies the main market share of global sporting goods consumption with brands such as Nike and Reebok. Adidas was founded in 1920 (the trademark "adidas" was registered in 1948.

When Adidas was founded, it was still a small business in the form of a workshop, but it had its sights set on the world's largest market. Therefore, in the early stage of the company's development, Adidas took product technology innovation as the driving force to open up the market and improve brand awareness. "Function first" and "give the best to athletes" are the principles of the company's brand development.

Adidas founder Adidas Dasler is not only a track and field athlete and sports enthusiast, but also an entrepreneur and inventor who believes in craftsmanship, quality and innovation, and has made many technological breakthroughs in the production of Adidas sneakers, and he has been awarded a total of 700 patents. At the same time, Adi Dassler is also a pioneer in the field of sports shoe production in the world. In 1920, Adidas invented the world's first pair of training sneakers, and under his leadership, Adidas gave birth to the world's first pair of skates and rubber cast football spikes.

Adidas' screw-on spikes were a revolutionary innovation, and they are even credited with the German football team's World Cup triumph in 1954.

The adidas brand became famous around the world in 1936 at the Olympic Games held in its home country of Berlin, Germany. On the eve of the Games, Adi approached American sprinter Jesse Owens, who was desperate to win the gold medal, and assured him that spikes would definitely help him in his race, but Owens refused. So Adi suggested that he could try it on in pre-match training.

As a result, Owens was rewarded with the use of Adidas spikes in official competitions, and as a result, he shocked the world by winning four gold medals in a row. Although Owens' own strength is undoubted, he chose Adidas running shoes among many running shoes to compete. Owens' accomplishment enraged Adolf Hitler in the audience, and due to the world's unanimous hatred of Nazi Germany, the filming of Owens wearing Adidas running shoes** was widely circulated around the world.

After establishing a world-renowned sporting goods brand, Adidas' brand development is still closely linked to technological innovation. At the 1956 Melbourne Olympics, adidas launched an affiliated brand ———Melbourne", which was named after Adidas' new and improved multi-stud sneakers. At that Olympics, players who wore Adidas sneakers won a total of 72 gold medals, which made the Adidas brand awareness even greater.

There is such a passage:

In 1900, in an ordinary family in a small town called Herzog in Germany, a boy named Adi was born. Adi has a total of 4 brothers and sisters. His father, Christoph, had a serious temperament and was very strict with his children At the turn of the century, the weaving industry was declining, and his father, who was a weaver, had to change careers to support his family, and he became a shoemaker.

In fact, the elder Christopher did not know anything about shoemaking, but with hard work and understanding, he quickly mastered all the tools of shoemaking, and even the complicated machines that were not so easy to operate were under his control. The father was soon promoted to the rank of foreman.

Adidas was founded by Adolf Adi Dassler.

Adidas was founded in 1949 as a member company of Adidas AG, a German sporting goods manufacturer. Named after its founder, Adolf Adi Dassler, footwear production began in 1920 in Herzogenaurach.

Registered on 18 August 1949 under the name Adidas AG. Adidas was originally founded by two brothers, and after parting ways, Adolf's older brother, Rudolf Dassler, opened the sports brand PUMA. Its classic advertising slogan:

Nothing is impossible. In March 2011, a new slogan was launched with a cost of 100 million euros – adidas is all in.

In March 2021, H&M's statement of "stopping the use of Xinjiang cotton" sparked dissatisfaction among Chinese netizens. In fact, in the past two years, there are quite a few foreign companies that have made remarks about "cutting" Xinjiang cotton. These include BCI members Burberry, Adidas, Nike, New Balance, and more.

On March 25, according to interface data, adidas issued a statement in March 2020 to "boycott Xinjiang cotton".

Each of the three logos of Adidas has its own different meanings, and its meanings are as follows:

1. Adidas clover logo

Because of its appearance, many people think that the Adidas clover logo represents a blooming flower, which represents the "higher, faster, stronger" of the Olympic spirit (and the goal that athletes around the world have always pursued).

But in reality, the Adidas clover logo originally represented the connection of three continental plates - its shape is like a three-dimensional plane of the earth, very similar to the world map, symbolizing the power of movement that extends to the whole world. At the same time, this logo also symbolizes the three lines sewn on the sneakers by Adi Dassler, the founder of the Adidas brand.

2. Adidas three-stripe logo.

Designed by Adolf Dassler, the founder of Adidas, the Adidas Three-Stripe logo represents the mountainous region and points to the desire to achieve challenges, achieve the future and achieve goals.

3. adidas style logo.

As a high-end fashion brand cooperated by Japanese designer Yohji Yamamoto and the Adidas brand, adidas style's products can be said to be the closest to the fashion forefront of the Adidas brand, and to a certain extent, it can be regarded as a luxury series.

The meaning of its logo is to represent the spirit of trendy people who always stand at the forefront of fashion and pursue high-end enjoyment. The logo is circular and divided into three stripes in the middle.

The current chairman of adidas is Herbert Heiner, which was founded in 1949 as a member company of the German sporting goods manufacturer Adidas AG. with its founderAdolfNamed after Adi Dassler, in 1920 the production of footwear products began in Herzogenaurach.

Registered on 18 August 1949 under the name Adidas AG. Adidas was originally opened by two brothers, and after parting ways, Adolf's older brother, Rudolf Dassler, opened the sports brand.

puma。Its classic slogan: "Nothing is impossible". In March 2011, a new slogan was launched with a cost of 100 million euros: adidas is all in.

Agar bend didas clover.

Logo: Many people think that the Adidas clover logo represents a blooming flower, which represents the Olympic spirit.

"Higher, Faster, Stronger". But in reality, the Adidas clover logo originally represented three continental plates.

Connected together.

Its shape resembles a three-dimensional plane of the earth, with a map of the world.

It is very similar and symbolizes the power of movement that extends to the whole world. At the same time, this logo also symbolizes the three lines sewn on the sneakers by Adi Dassler, the founder of the Adidas brand Jeanne Hall.

The above content refers to the encyclopedia-adidas

The CEO and Chairman of the Board of Directors of Adida Hills is called Herbert Haythorn and the following is his **.

Production of shoes began, but the real birth was in 1948, marked by the official registration of the adidas brand.

2. Co-founded by Adolf Adi Dassler and Rudolf Dassler.

3. Adidas has three series: sports performance series (three stripes), sports tradition series originals (clover) and sports fashion series style (spherical logo).

4. Brand core values: honest and credible, responsible and trustworthy, inspiring; Innovative, honest and experienced.

Note: Adidas is a member of Adidas AG, a German sporting goods manufacturer. Named after its founder, Adolf Adi Dassler, footwear production began in 1920 in Herzogenaurach, near Nuremberg.

Registered on 18 August 1949 under the name Adidas AG. Adidas was originally founded by two brothers, and after parting ways, Adolf's older brother, Rudolf Dassler, opened the sports brand PUMA.

The founding of Adidas and Puma is a brother and sister. The founder of Adidas is Adolf Adi Dassler, whereas the founder of Puma is Rudolf Dassler.

Rudolf Dassler joined his brother Adolf Dassler (nicknamed Adi Adi) in 1924 and renamed the company Dassler Brothers.

In 1948, Adolf Dassler changed the name of the Dassler brothers company to adidas with the combination of his own name, ADI and DAS, and the two brothers parted ways, and the elder brother Rudolf Dassler set up a separate PUMA company, which was in the same direction as adidas, both focused on the production of sporting goods, and the two became competitors from then on.

Adolf Dassler, the founder of adidas, and Rudolf Dassler, the founder of Puma, are brothers.

Registered on 18 August 1949 under the name Adidas AG. Adidas was originally founded by two brothers, and after parting ways, Adolf's older brother, Rudolf Dassler, opened the sports brand PUMA.

Its classic slogan: "impossible is nothing". In March 2011, a new slogan was launched at a cost of 100 million euros for pure fiber dismantling - adidas is all in.