What is the difference between Mini Programs and Meituan?

from the user experience.

Usage process: Meituan has a multi-layered catalog, and the process of selecting products for reach is cumbersome; The applet can be directly selected by clicking on the corresponding store applet, which is convenient and fast.

2.Cost. Commission: Meituan usually charges more than 16% of the commission, if calculated based on a year's 10w revenue, the commission paid to Meituan alone will be reached; There is no commission charged for the Mini Program, and a single charge is once and for all, with a minimum of 3800 years.

Admission fee: Meituan charges some merchants an entrance fee, but the Mini Program does not charge this fee at all.

3.Popularize. Entrance: Meituan is mainly based on apps and web pages, and cannot directly scan *** to enter relevant stores; The Mini Program currently has 12 entrances, and it will continue to increase in the future, and you can directly scan the store *** to enter.

Traffic: The traffic of merchants settled in Meituan mainly comes from Meituan's own traffic or bidding for advertising space; Mini Programs are attached to WeChat, and all WeChat users are potential users of Mini Programs, and the entrance of the nearby Mini Program is a potential traffic entrance, which can show the Mini Program in front of users within a range of 5km.

Promotion methods: Meituan mainly relies on app*** (non-store***) and page link sharing, and the promotion methods are limited; In addition to independent stores, Mini Programs also have Mini Program codes, nearby Mini Programs, *** associations, pages**WeChat, friends, WeChat groups, and so on.

In general, compared with entering Meituan, making a mini program is more beneficial to merchants, especially small and medium-sized merchants who are not well-known. Not only can you get more revenue with less investment, but you can also use WeChat Mini Programs.

Huge traffic opens up visibility in the shortest possible time.

The Fu Lingtan community, which specializes in the development of mini programs and apps, is happy to answer for you: "The mini program is just a light application under WeChat, which can only achieve simple functions, while Meituan is an app, which has more powerful ordering functions, but now Meituan has also settled in the mini program, but more people still use the Meituan app to order, this is the habit!" ”

From queuing, to ordering, and reviews, the mini program captures the hearts of users with light applications, and with the launch of nearby mini programs, small programs have also become an important customer traffic channel for restaurants. Traditional catering, queuing, paying, cashier, marketing are all pain points, "high frequency and low efficiency" can be said to be the best description, mainly as follows:

1.The promotion channel is single, the local promotion effect is weak, and the customer acquisition cost is high.

2.Ordering is slow and inefficient. The experience is very bad, and there are many complaints. The turnover rate is low and the cost is extremely high. Rely on platforms (e.g. Meituan, Ele.me, etc.).

3.The geographical location is severely restricted, the street is prosperous, the rent is expensive, and the impression is serious due to objective factors such as weather and festivals.

4.Passive waiting for customers to come to the door every day, and the repurchase rate is negligible.

If the newly opened catering business does not do first-class publicity and does not put it on the platform to let its store be displayed more in front of customers, it will take at least half a year to maintain the store only by word of mouth. How to make their store be discovered by customers as soon as it opens is a problem that many restaurant owners rack their brains to overcome. Because of the LBS positioning system, customers can find nearby restaurants by simply opening the "Nearby Mini Program" and the surrounding store services can be seen.

In the past, location was the guarantee of store customer flow, but now, the smart store mini program allows store customer flow to no longer rely on the best location, and merchants can improve the scope of store radiation through "nearby stores", expand online traffic, and obtain more customers, the key point is that even if you are not a brand catering enterprise customer, you can find your store.

Open WeChat, search for favorite restaurants within 5 kilometers nearby, and then see discounts (discount coupons, today's **, flash sales, etc.) decisively order and order, and pay, order takeout or dine-in in the store, which not only saves staff manpower, improves efficiency, but also facilitates customers. Mini programs to reduce costs for restaurant owners. The use of small programs in the catering industry can greatly save human resource costs, and customers can scan and order, place orders, and pay through small programs, which can reduce labor costs by at least one-third.

In addition, Mini Programs have the native experience of apps, but the development cost of apps is high, and restaurants may not have the capital budget to develop an app, while Mini Programs can greatly reduce development costs without affecting the user experience. Based on the WeChat ecosystem, the Mini Program can reach the largest number of WeChat users with cards and coupons, advertisements, etc., and greatly reduce the marketing and publicity costs for restaurants.

I'm a programmer and run an Internet company that focuses on system development, so I'm here to talk to you about this topic and hope I can help you.

With the development of the high-speed edge of the Internet and the acceleration of the pace of life, everyone's consumption habits are also changing.

At present, the most common system or ordering takeaway system is the first-class system, the first-class system is suitable for the department store retail industry, and the ordering take-out system is suitable for the catering industry system.

Then buy a server, the server configuration should not be too low or it will affect the experience, buy a domain name and file for the record, if you are in a hurry, it is recommended that you buy a good domain name for the record.

Finally, purchase the system source code, upload the source code to the server, bind the domain name, and connect with the service account or applet, and improve the product, beautify the page, and then you can go online and operate.

The above is the method process of making this system, I have a very mature source code and experience, if you are interested, you can share it with you, the base of the program park every day to learn the knowledge of Internet dry goods, for your entrepreneurial road.

The cost of the Meituan Mini Program includes:

1. Development cost: including demand analysis, program game design and development, testing, and maintenance after the launch of the company.

2. Server cost: Provide secure and stable cloud services for Mini Programs, as well as reliable data processing capabilities.

The difference between Meituan Mini Program and Meituan Software:

1.Meituan Mini Program is different from Meituan Software in that it is a more flexible organizational form, and it is more flexible and accessible than Meituan Software. However, the launch of Meituan's mini program is not to change the existence model of Meituan software, but to meet specific needs, such as offline service needs.

2.For mobile phone users with small memory, it is a lot of good news, the Meituan Mini Program itself is a "light" program, simple development, easy-to-use interface, and the most important thing is that you don't need to install and uninstall, you can search and use it directly in the Meituan Mini Program.

3.For developers and merchants engaged in the platform, Meituan Mini Program is a good product, but at present, Meituan Mini Program is only a light application with relatively simple functions, which can only achieve some simple functions, but the implementation of some advanced functions, user experience, upgrade requirements, etc. still need to be customized and developed.

Advantages of Meituan Mini Program:3.Different from the ** attribute of the subscription account, due to certain restrictions on dissemination and sharing, Meituan Mini Program focuses on service attributes - simple, clean, and go-away are its natural characteristics;

For example, the operation steps of the mini program Meituan Optimal are as follows:

2. When placing an order, confirm whether the Zisen Nationality is nearby.

3. Today, October 3rd, before 23 o'clock to place an order, October 4th to report the last four digits of the mobile phone mantissa number, you can pick up the goods (don't go wrong to pick up the point) Pi Chunzao.

If you want to know whether it is better to build your own WeChat mini program or join a third-party platform like Meituan, you need to understand what are the differences between the two: 1. Fee takeaway platform: If a takeaway merchant enters a third-party takeaway platform, it often faces very high operating costs.

Because, the takeaway platform not only has to charge merchants entry fees, security funds and other fees. And in each order, a commission of 5%-20% will be charged. Mini Program:

However, if the takeaway merchant enters the mini program platform, it can greatly reduce its operating costs. Because, the Mini Program will not take the merchant's commission, so that the enterprise and the merchant can save a large amount of money. Although it costs a lot of money to develop a mini program, it is still much lower than that of a third-party platform.

2. Retention of takeaway platforms: If takeaway merchants enter a third-party takeaway platform, the amount of slag delay obtained is allocated through the platform. And the traffic distributed through the platform is often difficult to keep.

And if you can't keep your customers, you lose the opportunity to build your own loyal customers. Mini Program: However, if the takeaway merchant enters the Mini Program platform, it can retain customers through a variety of marketing methods.

Once you've retained your customers, you'll be able to motivate them to make a repeat purchase through a variety of marketing campaigns, which can further boost your bottom line. 3. Marketing takeaway platforms: If takeaway merchants settle in third-party takeaway platforms, the marketing activities they can adopt are very limited.

It is often limited to full reductions, red envelopes, etc. Coupled with the fact that most of the merchants on the platform use the same marketing campaigns, it is difficult to get a lot of traffic. Mini Program:

However, if the takeaway merchant enters the mini program platform, it can launch a variety of marketing activities. In addition to the aforementioned full reduction and red envelopes, there are also activities such as grouping and bargaining. In this way, you are often able to attract the attention of more users, which in turn brings more traffic to yourself.

It can be seen that Mini Programs still have certain advantages compared with third-party platforms, so for those enterprises that have not yet settled in third-party platforms, such as Chong Li and merchants, priority should be given to entering the Judgment Mini Program platform. For enterprises and merchants who have already settled in the takeaway platform, they can consider entering both the takeaway platform and the mini program platform. In this way, you can achieve "walking on two legs" and further increase your earnings.

Depending on the way the Mini Program is made, it should be decided according to your needs and budget.

The set of template applets --- low **.

The characteristics are: Generally, it needs to be charged annually. If some features can't meet your needs, you can do custom development on the basis of the template. Compared with fully customized development, the operation is simple, convenient, low, and the development time is short, and it can be launched in about a week.

Purchase source code ---**Medium.

The characteristics are: convenient, able to go online quickly; The most important thing is that you have the source code of the Mini Program forever, and you do not need to pay an annual fee. Moreover, you can use the source code to develop countless small programs without re-paying fees.

However, it is not necessarily possible to buy the right source code, if there is a suitable source code, then this method is the most cost-effective and the most secure.

The --- of custom development is relatively high.

The characteristics are: unique with permanent use rights, the function is customized and developed according to your requirements, and the service is more in place.

Is Meituan takeaway like that? The specific cost needs to be set according to your actual needs, so can you tell us what your specific needs are? So that I can give you a more accurate **.

If it is with this kind of small program, it will probably require an investment of tens of thousands of yuan.

Similar to **, 1-20,000, I can do it here.