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Douyin Advertising Product Introduction:
1. Douyin open screen ads.
Sales method: CPT (the number of rotations of CPT products on the screen has been increased from 4 to 8 rounds, and the inventory of a single round is 10,000CPM).
GD does not support targeting, but can support third-party monitoring** and clicks.
Note: You need to place an order and submit materials at least 5 days in advance for CPT sales, and you need to place an order and submit materials at least 3 days in advance for CPM sales.
2. Douyin information flow advertising.
Sales method: GD (single-page advertisement): click on the advertiser's avatar, nickname, title creative, "details" tab, "view details" column at the bottom, "view details" button at the bottom layer, and **content swipe right operation, all of which will enter the promotion landing page; Support like interaction, do not count and display the number of likes, do not support comments, **; Advertisers have no Douyin, can't follow, and don't have a Douyin homepage.
Targeting is not supported, third-party monitoring** and clicks are supported.
GD (Native Advertising): Click on the advertiser's profile picture, nickname, and ** content swipe right to enter the advertiser's Douyin homepage; Click on the title idea, the "Details" tab, the "View Details" banner at the bottom, and the "View Details" button to enter the promotion landing page; Support likes, comments, **, and support following advertisers Douyin.
Bidding ads: support app** and landing page promotion purposes, but do not support landing page-coupon ads; Support CPC, OCPC, CPM, OCPM billing types; Currently, targeting by region, age, gender, first activation time, Android version, iOS version, network, operator, mobile phone brand, etc. is supported.
3. Douyin sticker product introduction:
Product advantages: native use scenarios, active use by users, high acceptance, and long interaction time;
Stimulate users to actively disseminate, and trigger secondary use after sharing and dissemination;
The form of the advertisement is vivid and enhances the brand's favorability among Douyin users.
Product**: Price: 300,000 net for 7 days.
Location: 3 days Douyin sticker bar first row fourth place, 4 days of random position, continuous purchase, need to design a variety of stickers, to ensure that 1 time a week.
This product is a non-standard product, which is not guaranteed and does not support third-party monitoring.
Douyin has the final say on whether the sticker has the online standard.
4. Introduction to Douyin talent cooperation products:
Talent marketing: Leverage the influence and creative ability of influencers to achieve brand marketing content dissemination.
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Through the advertising accounts of Toutiao and Douyin, look for Ningxia Phoenix Cloud Media, 0951 in the front, 5988 in the middle, and 788 in the back
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Douyin planning content includes: how to raise an account, short ** category analysis, creative direction, enterprise certification, team building, etc. Douyin How to plan must-be popular content, various items of content analysis and other Douyin content; All kinds of short ** how to shoot, edit and other Douyin skills; How to monetize, shop windows, through trains, topic challenges and other Douyin skills.
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Recommend one to you, Huasou Media.
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1. The most cost-effective way to promote Douyin is to increase attention through the likes of the water army, which can be done by a special agency to help with it, if you are lucky, this promotion will also open to obtain great profits.
2. If the economy is abundant, you can cooperate with Douyin to promote it, and the promotion effect will be better, but the cost will be relatively large.
3. You can cooperate with Internet celebrities or amateurs and let them help promote their products, as long as the popularity of the product is improved, so that more consumers will be attracted and greater economic profits can be brought to the business.
In short, Douyin promotion is a very good promotion method, but you must choose the right promotion path, and consider it according to your actual situation, so as to ensure that the effect of promotion can meet your expectations.
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How does Douyin promote its own products, how to promote the company's products on Douyin, and how to use Douyin to promote its own products?
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Useful, the biggest advantage of Douyin promotion is that you can use data to analyze the demand direction of users, and then carry out targeted delivery according to the hot spots of the product, reduce the interference to users, reduce operating costs, and obtain accurate user groups.
Douyin Advertising Product Introduction:
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