Mini Programs are coming, and what are the competitiveness of Mini Programs

Advantages of Mini Programs:2.Mini Programs take up little space and will not occupy the storage space of the user's mobile phone.

Suitable for enterprises that develop Mini Programs:3.Tourism enterprises: Functions such as attraction introduction and ticket booking can be realized through the mini program.

The abbreviation of the applet xcx, is an application that does not require ** installation to use, it realizes the dream of the application "at your fingertips", and users can open the application by scanning or searching. Advantages of Mini Programs:

1. Convenient and fast, ready to use and go.

2. Fast speed and does not occupy memory.

Because the front-end of the applet** is stored on the WeChat server and stored in the Tencent cloud, it does not need to be loaded, it is opened directly, and the speed is relatively fast. And it doesn't take up your phone's memory yet.

3. Safety, stability and strong confidentiality.

In fact, Mini Programs are similar to the Apple Store, which first need to be reviewed before they can be released. Secondly, the Mini Program communication adopts https access, SSL encrypted communication, and the Mini Program style** is encapsulated in the WeChat Mini Program, so the security is higher and more stable.

4. Rich functions and scenes.

5. Low development cost and easy maintenance.

For the same function, it is estimated that it will take hundreds of thousands or even hundreds of thousands to make an app, and the development of a small program can be done for thousands of yuan in a mess. It is also relatively simple and convenient to protect the opening key.

6. There are many nearby positioning and entrances.

1. Bring your own promotion.

The nearby Mini Program function that comes with the Mini Program helps businesses to be searched by WeChat users within a five-kilometer radius, solving the embarrassment that there is nowhere to play the current business advertisement. Stores are ranked based on distance, regardless of brand size, which means that the closer users are to you, the higher you are.

2. Within reach, use up and go.

A Mini Program is an application that can be used without installation, and can reach users at the lowest cost. With the opening of the Mini Program market, Mini Programs are expected to become the standard for enterprises and merchants in the next two years.

3. Search WeChat opens the keyword search of the applet, which improves the chance of being searched by enterprise merchants. At the same time, the WeChat search page also has a shortcut entrance to the mini program, which brings more ** and opening opportunities for the commonly used small program.

4. Mini program code.

No matter how small the store is, it also has its own brand, and a small program code can become a direct channel for consumers to understand the company's store, and for offline physical stores, the opening rate of scene promotion is higher.

5. Lower cost.

For both types of people, Mini Programs can greatly reduce operating costs, from development costs to operation and promotion costs, the cost of Mini Programs is only one-tenth of that of APP, which is a big advantage for both entrepreneurs and traditional merchants.

6. Smoother user experience.

Since the launch of the Mini Program, it has continued to release new capabilities, which is simply a blessing for merchants, who can promote their Mini Programs through more channels, and then realize the promotion and transaction of stores and products.

8. The user is the user.

As long as the user has used the Mini Program, he will become a user of the Mini Program, and the Mini Program will automatically enter the user's discovery bar Mini Program list, and the Mini Program will achieve the lowest cost to make the product appear in the user's WeChat.

For the same advertising link, the open rate obtained by inserting external links in the *****, reading the original text, the ads at the end of the article and the advertising space of the Mini Program is completely useless, and the open rate of the Mini Program and reading the original text is about 20 times different.

10. Efficient traffic recall.

WeChat*** and h5 can quickly attract fans, but once the event is over, a large number of fans introduced will also die, and the small program links online e-commerce to quickly realize the realization and conversion of users, which *** and h5 can't do.

Moments, *** and Mini Programs correspond to social networking, content and services respectively, and these three add up to the most popular monetization scheme of Mini Programs at present - social e-commerce. Circle of friends promotion, drainage, and mini program monetization, this is the *** plus mini program model.

At present, the Mini Program market is hot, and the number of users continues to rise, and the technology is becoming more and more mature and powerful. Many businesses want to customize their own set**, the custom development of small programs is basically tens of thousands, and the templates are relatively cheap, thousands to 10,000. The following is for reference only:

1. A set of template applets - ** is relatively low in argumentation, generally thousands to 10,000.

The advantages are: the operation is simple and simple, convenient, and can quickly go online and return.

The disadvantages are: the functions generally cannot be modified, and the template applet generated by one click is rented on an annual basis and does not belong to you.

2. Buy source code - **medium, generally about 1-20,000.

The advantages are: you have your own mini program permanently, and you don't need to pay an annual fee; You can make countless small programs without paying for them.

The disadvantage is that it may not be possible to buy the right source code, if there is a suitable source code, then this method is the most cost-effective and the most secure.

3. Customized development - ** is relatively high, generally 10,000 to 100,000.

The advantages are: unique, with permanent use rights, the functions are customized and developed according to your requirements, and the service is more in place.

The disadvantages are: ** is relatively high, and the basic cost of the customized version ranges from tens of thousands of yuan to hundreds of thousands.

The biggest advantage of Mini Programs is the private domain.

In 2023, Alibaba will also begin to announce the launch of the Hail Hunger Private Domain Strategy, which allows ordinary enterprises and merchants to realize the conversion of fans into members through the self-operated source search and return ** mini program.

Missing counts.