What is the difference between the red and green editions of Youth Digest

Youth Digest changed its monthly to semi-monthly in September 2000. The first half of the month is red, and the second half of the month is green. What are the characteristics of the red and green versions?

What was the original intention and background of changing the monthly magazine to red and green? How did readers react after the revision? Have you achieved your original goal?

In 1999, China's periodical market set off a wave of republication, and some major domestic periodicals accelerated the pace of publication, shortened the duration of their periodicals and increased their capacity. On the basis of a thorough investigation and analysis of this new trend, Youth Digest made a decisive decision in April 2000 to change its monthly journal to a semi-monthly publication, and regarded this as an opportunity for the magazine to "start a second business". After careful investigation and active planning and preparation, Youth Digest has launched a novel and unique idea of red and green editions (upper and lower semi-monthly), with bright and eye-catching red and green as the visual identity of the upper and lower semi-monthly magazines, and there is no big difference in the content positioning of the red and green editions as semi-monthly magazines.

As soon as it entered the market in September 2000, it attracted the attention of the industry and won the love of readers.

With the alternating circulation of the red and green editions, in December 2000, the monthly circulation of Youth Digest exceeded 2 million copies for the first time, and in April 2001, the circulation of the journal rose to 2.36 million copies, achieving the most desirable goal envisaged. The republication of Youth Digest has become one of the new highlights of domestic periodicals in 2001, and it has been called the "phenomenon of Youth Digest" by peers.

The red version is mostly emotional, and there are more touching articles, while the green version focuses on humanities, science and technology, etc.

Fireworks", "Egger", "Purple Years".

Fireworks: It is a magazine planned by the charm culture of Changsha, Hunan. Produced by Hanabi Studios.

With youth as the main theme, it is divided into A version, B version, C version ("Firefly"), "Flying Pink", "Wishing Tree", "Firework Hardcover", "Flying Magic", "Flying Romance", "Peach Death", "Most Digest", "Composition Materials", "Flying Star Movement".

EGGER: Sponsored by Shandong Publishing Group, published by Angel Culture's EGGER Magazine, semi-monthly, respectively "EGGER" A and B editions and "EGGER Romance" published "EGGER Fashion" in 2014.

Purple Years: It is one of the most well-known and well-known brands in the field of youth literature in China, and students voted for the best extracurricular reading. As the first issue of youth growth, "Purple Years" leads the most important visual trend and sets a new benchmark for youth literature.

In the six years since its inception, the magazine has a circulation of more than 30 million copies and a cumulative readership of more than 500 million people, playing a leading role in the dissemination and development of popular culture.