How to carry out network channel promotion, channels and methods of network promotion

We divide network channel promotion into three parts, SEM, SEO, promotion, also known as marketing three axes. However, with the change of the network, more marketing methods are slowly derived, such as WeChat, e-commerce, etc. Let's talk about how to promote online channels:

1. SEM needs to go to, Sogou, 360, Google's official platform to open an account, there are a lot of ** in China, generally recharged, some large amounts, and some discounts.

2. There are many SEO tutorials on the SEO Internet, which I will not repeat here, because the content of this system is as good as SEM and very rich. There are a lot of rules to be aware of. In addition, if there is an app, you can also do ASO

3. Promotion. Find something industry-related to work with. For example, in education, you can find an app and community for education and science popularization. Free promotion such as ** certification, information release and so on.

First of all, as you said, the promotion of electronic products, in a broad sense, is divided into offline promotion and network (online) promotion, but in the case of such rapid development of the Internet, network promotion can produce a very effective input, and similar to this product, the effect of advertorial marketing promotion should be the best, so let's talk about the channels and methods of network promotion first:

2. Methods and strategies:

1) Strategic overall planning: market analysis, competition analysis, audience analysis, brand and product analysis, unique sales proposition refinement, creative strategy formulation, overall operation step planning, investment and expectation setting.

2) Marketing-oriented :* structure, visual style, columns, page layout, functions, keyword planning, SEO, design and development.

3) Communication content planning: brand image copywriting planning, product sales concept planning, product sales copywriting planning, investment copywriting planning, product word-of-mouth copywriting planning, news information content planning, and various advertising text planning.

4) Integrated communication and promotion: SEO ranking optimization, blog marketing, microblog marketing, forum marketing, knowledge marketing, word-of-mouth marketing, news advertorial marketing, ** marketing, event marketing, public relations activities and other viral communication methods.

5) Data monitoring operation: ranking monitoring, communication data analysis, statistical analysis of the number of visits, visitor group analysis, consulting statistical analysis, in-depth statistical analysis of web browsing, and statistical analysis of popular keyword visits.

Secondly, I will tell you about the daily work of promotion:

Network promotion is to post, send information, but not every day, but planned, strategic to post, not just blindly post, otherwise, every day is tired, and there is no growth for yourself.

First, you need to choose a theme, choose a platform, set up keywords, understand the psychology of potential customers, and care about the problems. Nowadays, the free network is widely pushed and defeated, the effect is not great, and it is a daily tired to death, the boss does not know what you are doing sitting in the seat every day, facing the computer, because the boss cannot see what information you send on which platform every day, what effect these messages have. 2. How to judge that the transaction is brought about by online promotion?

This one is hard. When a customer sees your message online and then goes to the store to buy it, will they still say which platform the message was posted on the Internet? Even if he sees a message from you on the Internet, he won't say it.

In this way, it is difficult to judge today, when this company pays attention to turnover and sales. So, what are the criteria for determining your assessment for online promotion?

In the end, as long as you follow it, it may be difficult to see the effect at first, but as long as you persist for a long time, the effect is obvious, and promotion is a long-term work, and it is important to adhere to it.

Advertise on search engines such as 360 and promote through keyword bidding. Social marketing: open or publish promotional information on social platforms such as Weibo, WeChat, and Douyin, and interact with users.

Webcast: Present products and services to users through live broadcasts. SMS Marketing:

Of course, the above channels are not all, there are other more special channels, such as film and television marketing, game promotion, etc. When choosing a network promotion channel suitable for your own business, you need to choose a network promotion channel based on the product and target users.

Hello, the network promotion channels are very rich, the following are some commonly used channels: search engine marketing (SEM): in the search engine, 360 and other search engines on the bend of advertising, through keyword bidding and other ways to achieve promotion.

Attract users' attention and spread the brand by creating valuable content such as articles, **, **, etc. Email marketing: Send information about products, ** and other information by email to attract users' attention.

Through live broadcast, show users information such as products and services. SMS Marketing: Send promotional messages via SMS.

App promotion: Publish apps on major app stores to increase the number of apps. Of course, the above channels are not all of them, there are other special channels, such as film and television marketing, game promotion, etc.

When choosing a network promotion channel suitable for your own business, you need to choose a network promotion channel based on the product and target users.

and other factors to choose the most suitable promotion method.

The channels for network promotion are as follows:

1. Encyclopedia promotion, encyclopedia has high requirements for content, emphasizing originality and authenticity, and Internet users can find the comprehensive, accurate and objective defining information they want in the encyclopedia.

2. Encyclopedia is a search engine that is used by ordinary people, so encyclopedia must be established, after all, it will be presented in an obvious position when searching for related brand names. However, it is generally difficult to pass the review now, and it will be relatively easy to build with a relatively high encyclopedia level.

4. On-site resources, on-site resources generally refer to the official own PC and mobile terminals, applications, and small programs based on large platforms. The on-site channel is also a good advertising space, which is often used for internal diversion and new product promotion.

5. Community and community, community, here refers specifically to self-built communities; Communities such as WeChat groups, QQ groups, Douban groups, etc. It's more difficult to be a community, but it works well; The community is a treasure land, often used for product verification and new product promotion, for example, Xiami** and Keep are both developed and verified from the Douban group, and community fission is the current popular promotion method.

In my opinion, online promotion can be roughly divided into two channels, one is the channel of free promotion, and the other is the channel of paid promotion. Here, the following is a brief introduction to the promotion of these two channels.

1. Free promotion: Free promotion is the promotion of keywords led by SEO optimization. First of all, we must do a good job in the basic work of SEO optimization, and then expand long-tail keywords according to the core keywords of SEO, and use some so-called high-weight third-party platforms to send some original or pseudo-original articles, increase the free traffic of ** through these channels, and bring more free traffic to **.

Free promotion channels can use the following as key channels as key channels. **, self-** platform, industry third-party platform, system products, etc.

2. Paid promotion: There are many channels for paid promotion, such as bidding, 360 bidding, Sogou bidding, Guangdiantong, WeChat Moments advertising, fan pass, Toutiao, Tencent News, network alliances, ** delivery, search orientation and return targeting, etc. These channels need to spend money to do, when we do it, we must consider the input-output ratio of our letter spine, and the channels are not necessarily suitable for themselves, we must choose the channels that are suitable for them according to the actual situation of their own development and the attributes of the industry, through the accumulation of data, analyze which channels have a good effect, and then adjust and improve the account, and constantly improve the input-output ratio, so as to achieve the effect of paid promotion.

Personal experience sharing.

4. Community operation.

However, every aspect needs to be done carefully, and it will definitely be rewarded.

What are the online network promotion channels of traditional manufacturing industry? Internet promotion methods for traditional manufacturing industries.