About Graphic Design and Web Production 20

Web page production is very easy, if someone specially taught not self-taught, then there is no problem with the pull, don't worry.

Graphic design: usually refers to the visual design based on conveying information, the general carrier is paper (of course, plastic, wall is also counted), the main purpose of graphic design is to convey information, basically there will be no interaction with the user, no matter how you poke the beauty on the paper, she is still dignified and generous, will not be shy.

Network design: It is based on the information that the enterprise hopes to convey to the viewer (including products, services, concepts, and culture), and then carries out the best function planning, and then carries out the page design and beautification work.

Extended information: Graphic design, also known as visual communication design, uses "visual" as a way of communication and expression, through a variety of ways to create and combine symbols, ** and words, so as to make a visual representation used to convey ideas or messages. Graphic designers may use professional skills in typography, visual arts, pagelayout, computer software, etc., to achieve the purpose of creating the Oak Hall Project.

Graphic design can generally refer to the process of making (designing) and the final finished product.

Network Design is a book published by Electronic Industry Publishing House in January 2002, and the author is (American) Reed 3com Company. The book details the process of network analysis, design, and upgrade.

The rapid development of network technology has greatly promoted the process of informatization in China, and the society needs a large number of network design, management, engineering and maintenance talents. In the past, network knowledge training was mostly product use or application training for manufacturers for their own products, while the American 3com company promoted and introduced China's Netprep network basic education program around the world, with comprehensive content and knowledge planning, and all courses have the characteristics of platform neutrality and standards.

Graphic design: usually refers to the visual design based on conveying information, the general carrier is paper (of course, plastic, wall is also counted), the main purpose of graphic design is to convey information, basically there will be no interaction with the user, no matter how you poke the beauty on the paper, she is still dignified and generous, will not be shy.

Graphic Design:

Industrial design (product design, indoor and outdoor environment and facility design, product packaging, advertising design, graphic design, corporate image planning and design, reverse design, display design, web design, etc.), product research and development, large-scale production enterprises, and independent design offices to engage in related design, research and management.

Network design: It is based on the information that the enterprise hopes to convey to the viewer (including products, services, concepts, and culture), and then carries out the best function planning, and then carries out the page design and beautification work. As one of the external publicity materials of enterprises, exquisite web design is very important to enhance the Internet brand image of enterprises.

Web design is generally divided into three categories: functional web design (service **&bs software user terminal), image web design (brand image station), and informational web design (portal site). The purpose of designing a web page is different, so you should choose different web planning and design solutions.

1. At present, the work engaged in graphic design includes the following ten categories:

1.Logo design (logo design, logo design).

2.CIS design, VI design (corporate identity system design) 3Advertising design, advertising creative design.

4.Poster design, DM advertising design (flyer design) 5Sample design, brochure design, album design.

6.Web design.

7.Packaging design.

8.Book illustration drawing, greeting card design, invitation card design.

9.Newspaper and magazine layout design.

10.All kinds of print designs, etc.

2. Network design mainly includes:

1. Web designer.

2. **American editor.

3. Enterprise planning.

4. Management.

5. Multi-** interface design.

Graphic design involves a wide range of issues such as logos, publications (magazines, newspapers and books), print ads, posters, billboards, graphic elements, logos and product packaging. So graphic designers can do a lot of different types of work, most of which are closely integrated with commercial activities, and the scope of employment in the country is very wide, closely related to various industries, and it is also the cornerstone of other design categories, if you are tired of working for others.

As the market becomes more and more standardized, the company and its products pay more and more attention to its image packaging. Graphic design is an essential position for any business and company, and this position is crucial, a good graphic designer will contribute to the company's image and market development. More and more enterprises realize that it is not enough to have good products, but also need excellent advertising to better produce benefits, excellent advertising must be manufactured by excellent designers, it can be seen that the future of advertising design is bright.

Now, due to the impact of the financial crisis, although the economy is relatively slow, the business continues to grow, and the position of graphic designer is still increasing.

Specifically, it is to do the design.

Graphic design nowadays is generally offline and online. The most offline ones are leaflets, brochures, posters, outdoor advertising, etc. There are many online, mobile phone interface design, network theme design, event theme design, etc.

Graphic design, design, virtual model, building model, car model, course, will learn some software knowledge, etc., as well as some special knowledge and content about graphic design.

Doing graphic design online is also about mastering design skills: proficient in the use of various graphic design software, basic painting basics, including sketching and color, color principles, color collocation, and interactive user psychology.

1. Software Basics:

1.Photoshop (PS) is by far the most powerful bitmap processing software, you must be very proficient, this is the basic, used to deal with the bitmap software repair **compositing**, etc.;

2.Illustrator (AI) is used for vector graphics production software such as graphic production and typesetting, which is also a basic must-know, because it has a wide range of uses, and there are many plain branches and bent materials;

3.CorelDraw (CDR) is the same vector software as the AI above, and its purpose is similar. The earlier advertising work in China basically used this, and now it is used less, but it is only a very good software that needs to be mastered; （illustrator

Compatible with Mac is the best, it is an Adobe product, and Photoshop is compatible with the interaction is better, and the design companies in the south use it more; Coreldraw, on the other hand, is mostly used on PCs in the north; The two software have their own merits, and they can also complement each other. ）

4.Adobe InDesign (ID) typesetting software, fast and easy to use;

Photoshop, CorelDraw are the most basic and commonly used, in addition to some design software such as DW, FS, FLASH, etc.

2. Basic Theory of Graphic Design:

1 Introduction to Graphic Design;

2 Fundamentals of Graphic Design;

3. Creative thinking with design, innovation and high user experience is required.

3. Basic training in fine arts:

1.Sketching Basics, Perceiving Light and Shadow;

2.Character sketching, modeling basics;

3.color composition, color principle, color matching;

4.Strong aesthetic sense, to have a certain art foundation, such as sensitivity to color, color composition, modeling foundation, and composition.

a. Strong and sensitive sensibility.

b. Ability to invent and create.

c. Ability to identify the aesthetics of the work.

d. Ability to express design ideas.

e. Possess comprehensive professional intelligence.

Then you need to know a lot, dimensions, software, ideas, tips.

Second, the body of the advertisement is the text that explains the content of the advertisement, which is basically the play of the title. The body of the ad concretely states the real facts, so that the reader can be convinced to move towards the goal of the advertisement. The text of the advertisement is generally arranged on the left and right or above and below the illustration.

3. Advertising sloganAdvertising slogan is a phrase that matches the title and text of the advertisement to strengthen the image of the product. It should be easy to remember and used repeatedly, making it a "logo of the article" and "sign of words and friends". For example, "It's very comfortable to take Bausch & Lomb!"

The slogan must be concise and to the point, and the design can be placed anywhere on the layout.

Fourth, the illustration plays the role of the artistic conception of the whole print advertising and the role of rendering the atmosphere.

Fifth, there are two types of logos: commodity logos and corporate image logos. The logo is the main symbol by which the advertising object identifies the product or business. In advertising design, the logo is not an ornament of the advertising layout, but an important component.

In the entire advertising layout, the logo shape is the simplest, the most concise, and its visual effect is the strongest, which can be recognized in an instant and can leave a deep impression on consumers.

6. Company name.

It is usually placed in a secondary position under the advertising layout, and can also be configured with a logo.

7. The expressiveness of color is used in color, just like wearing bright and bright clothes for the advertising layout, which can enhance the attention of the advertisement.

On the whole, sometimes in order to create a more focused, stronger and simpler advertising image, so as to deepen the understanding of consumers, one or more of the above-mentioned key segments can be exaggerated and emphasized according to the specific situation.