The first part of drug advertising planning is the misunderstanding of drug advertising

Legal analysis: The content of drug advertisements must be true and legal, and shall be subject to the instructions approved by the management department of the first drug wheel group silver supervision, and shall not contain false content. Advertisements for drugs must not contain unscientific assertions or guarantees of efficacy; The names and images of state organs, medical research units, academic institutions, experts, scholars, physicians, or patients must not be used as proof.

Non-drug advertisements must not involve the promotion of drugs.

Legal basis: Article 11 of the Measures for the Review of Drug Advertisements The drug advertising review authority shall, within 10 working days from the date of acceptance, review the authenticity, legality and validity of the supporting documents submitted by the applicant, and review the content of the advertisement in accordance with the law. For drug advertisements that pass the review, a drug advertising approval number will be issued; For unqualified drug advertisements, a decision shall be made not to issue the approval number of the drug advertisement, the applicant shall be notified in writing and the reasons shall be explained, and the applicant shall be informed that he or she has the right to apply for administrative reconsideration or initiate an administrative lawsuit in accordance with the law.

For approved drug advertisements, the drug advertising review authority shall report to the State Food and Drug Administration for the record, and send the approved "or Shoot Drug Advertisement Review Form" to the advertising supervision and administration organ at the same level for the record. The State Food and Drug Administration shall instruct the drug advertising review authority to correct the drug advertisements that have problems in the filing.

The drug regulatory department shall promptly announce the approved drug advertisements to the public.

Answer]: c1) Drug advertisements must be approved by the provincial drug regulatory department where the enterprise is located, and a drug advertising approval number shall be issued; If the drug advertising approval number has not been obtained, it shall not be published. Therefore a error.

2) Drug advertisements shall not contain assertions or guarantees that unscientifically indicate efficacy"Invalid refunds"、"Insurance company insurance"and other contents of the insurance loss certificate, so B is wrong.

3) The content of the drug advertisement must be true and legal, subject to the instructions approved by the national drug regulatory department, and shall not contain false content. Therefore c is correct.

4) Prescription drugs may be jointly sold by the national health administrative department and the national drug regulatory department in the same designated medical and pharmaceutical professional journals, but shall not be advertised in the mass media or otherwise advertised to the public. Therefore d is wrong.

Answer] :d prescription drugs may be advertised in medical and pharmaceutical professional journals jointly designated by the National Health Commission and the National Medical Products Administration, but advertisements shall not be published in the mass media or advertisements aimed at the public in the form of other parties. Advertisements for drugs published in the mass media must not contain content that is labeled or advertised to suggest that sexual enhancement is possible.

Drug advertisements must not use the names and images of state authorities, medical research units, academic institutions, or experts, scholars, physicians, pharmacists, and patients as proof.

There are some similarities between pharmaceutical products and generic products in terms of advertising, but there are also some significant differences. Similarities: The purpose of advertising is to capture the attention of consumers and prompt them to buy a product.

Advertising can be disseminated through a variety of media, such as television, newspapers, magazines, online and outdoor advertising. Ads should be visually appealing, and they should convey a message clearly and concisely. Differences:

Advertisements for pharmaceutical products are subject to strict laws and regulations, including the Regulations on the Promotion of Drugs and the Drug Administration Law. This means that advertisements for pharmaceutical products must provide accurate, complete, and reliable information, and must not exaggerate their efficacy or conceal their efficacy. Advertisements for pharmaceutical products usually require health information related to the product, which is not necessarily the case with generic products.

Advertisements for pharmaceutical products usually require instructions and precautions, while advertisements for general products do not. Advertisements for pharmaceutical products are often subject to rigorous scrutiny and approval to ensure the accuracy and legitimacy of the information. Advertisements for general products do not necessarily require such review and approval.

Similarities: 1. Both aim to increase sales, and they all want to attract consumers to buy. 2. Dushengwu needs to carry out effective advertising, such as online advertising, TV advertising, magazine advertising, etc.

Differences: 1. In addition to the commercial purpose, drug advertising should also provide true, accurate and comprehensive medical information, and protect the rights and interests of consumers. 2. The advertising of general products can take more creativity, while the advertising of drugs must be implemented in strict accordance with the requirements of laws and regulations, and too much creativity can not be carried out.

The answer is rough]: a

Prescription drugs may be introduced in medical and pharmaceutical professional journals jointly designated by the health administrative department and the drug regulatory department, but they shall not be advertised in the mass media or otherwise advertised to the public. The content of the drug advertisement must be true and legal, and shall be subject to the instructions approved by the drug regulatory department, and shall not contain false content.