What is the Google ad format?

Google's profit model and differences are as follows: 1. Similarities: Both are mainly made by advertising revenue, of which more than 90% of Google's advertising revenue is profitable, and most of it is advertising revenue. 2. Differences 1. There are two main ways to make a profit, the search bidding ranking of keyword bidding.

Bidding ranking is the first in China to pay according to the effect of the network promotion method, according to the number of visits billing, simply put, the search keyword bid, the higher the bid, according to the keyword search results may be ranked higher, the more people may click, the better the advertising effect, the more money to pay. The advertising effect is reflected in the search results, and the hot zone is a network promotion method for specific keywords, which is fixed for a period of time (such as a year), and appears on the right side of the first page of the web search results, and is different in different positions. After a company buys a hot zone keyword, it will be found by users who actively search for these keywords, bringing more business opportunities to the company.

2. Google adopts a single profit model, and currently 99% of its revenue comes from advertising. Google's main advertising model is called Google AdWords (Google Keyword Ads), which sells keywords to the highest bidders, and then the ads appear on the right side of the search results according to the bid sort, and only those who are clicked by netizens need to be charged, which is similar to the bidding, but it is necessary to emphasize one difference, Google's ads and search results are separated, and the search results on the left are still ranked according to professional standards such as visits, user favorites, and external connections. Ad performance is only visible on the right.

These are all part of Google's AdSense advertising program, similar to promotion. Belongs to an alliance,Google on these late rounds of advertising,Once a user clicks on these dust ads,Then there will be a certain amount of advertising costs sent to these ** webmasters,Generally not much,About $between,When a month is over $100, Google will send a check to these webmasters。

To put it bluntly, it's the advertising content that Google places on these **.

This is the advertising that the major **owners take on the Google Advertising Alliance** and place it on their own**. If there are impressions, clicks or registrations, the owner will get the corresponding income. As an advertising alliance, the lower right corner of each advertisement provided by Google will display the "ads provided by Google".

Google Ads is roughly divided into AdSense and AdWords, AdWords is a platform for advertisers to publish ads, and AdSense is the platform that mainly undertakes advertising business.

When you search for a keyword, the ad appears on the right side of the search results page, which is called a late "sponsored link" leak; If a sponsored link is particularly good, it will appear at the top left. This optimization mainly relies on ** and click-through rate, which is considered an advanced skill.

Form 2: Google AdSense affiliate ads.

Google AdSense is abbreviated as GGAD and is one of the most important ways to make money. A** joins the GGAD Alliance, after putting a paragraph on yourself**, GGAW's ads will be displayed, and the effect is shown in the figure below, of course, GGAW advertisers can choose whether to place on the GGAD Alliance**.

Form 3: Gmail ads.

In addition to the above 2 well-known forms, there are also advertisements in gmail, screenshots below. Specifically, how to do the ad in gmail, you should search for the code to join ggad.

Google advertising forms are mainly divided into search ads and display ads, and ads can be placed on the Google Search Network and the Google Display Network.

2. Display Network ad types: including specific Google**, mobile**, and app** such as Google Finance, Gmail, Blogger, and YouTube. Proactively show ads to users as they browse these pages, primarily in the form of text ads, ads, and ads.

3. Other forms of advertising.

1.Mobile Advertising.

2.Remarketing ads.

Customers who have already visited** will be given priority to see our ads when they search for or browse back to relevant information in a browser such as Google, prompting them to complete conversions.

As a core partner of Google in Greater China, Zhizhi Technology has established Google's first Google AdWords Experience Center in China

There are many ways to Google ads, here are some of the common ones:

2.Display Ads: Ads that appear as images, images, or riches on the Google advertising network, apps, and apps.

This form of advertising is often used for branding and can be targeted based on the interests, behaviors, and location of the target audience.

3.Video Ads: Ads on YouTube. This form of advertising can be used to insert ads during the user's YouTube period, and be targeted according to the user's interests and matching behavior.

4.Google Shopping Ads: Ads for products that appear in Google search results, typically as a list of products with images, **, and business information.

This ad format is suitable for e-commerce and retailers, and is able to direct users to browse and purchase products directly.

5.Gmail Ads: Ads that appear in the inbox of Gmail messages. This form of advertising is usually in the form of promotional emails, which can be targeted according to the user's email content and interests.

6.App Promotion Ads: Ads that appear on the Google Play Store and other apps to encourage users to install or interact with a particular app.

In addition to the methods listed above, Google also provides a number of other advertising tools and platforms, such as Google AdMob for mobile app ads, Google AdSense for advertising, etc.