What are some of the best product managers you ve ever encountered?

In the past, a product manager planned a Valentine's Day event: a WeChat **app promotional page, giving away chocolates with a product logo for free, so now in October, it is time to research the land and open or acquire a chocolate factory. After the event is completed, the factory will be sold.

I can't even think of such a plan, it's really amazing.

My former product manager is really good, he is keen to participate in various gatherings, there is no output, occasionally meetings come up with various terms, but there is no use for the company's products, only one corner of the picture, and then he does not explain how to do it. Don't say what I want the product manager to do if I want to do it, let him find a lot of people to do the operation, and all of them can't stand it and run away, leaving a mess.

The product managers I have met Niu say that they are miscellaneous, like sweeping monks in Tianlong Babu, clarifying the target user groups and their characteristics of the product, obtaining, evaluating and managing user requirements, and completing product requirements documents, product prototypes and flow charts.

Our product manager is very good, he is proficient in user experience, interaction design and information architecture skills, project management, requirements change management and requirements acceptance, analysis and summary of product operation data, and provides operational, marketing and sales support.

Seven or eight years ago, I got a request letter, which is a doc file, which is the product manager and customer researcher from the customer's requirements and sorts them out, improves and evaluates, and it is said that it took three days to finally reach an agreement with the customer. Later, it was handed over to me as the chief R&D. Open the doc with a trembling hand, and there are only three lines of text in it:

The customer needs an in-house IM program. The function is the same as MSN. Completed in a week.

I silently trembled and clicked on the x in the upper right corner of the word, our product manager is good enough.

When I was a test in the goose factory, there was a product manager who was not familiar with me, a petite girl, in order to let me help her test first, and said to me in a very good tone: Brother xx, if you don't let me test first, I will break off your friendship. I really used all the skills and served them.

Most of the product managers in the goose factory are indeed very good.

I met a product manager who was super knowledgeable about sales, and he called a person who introduced his product to a good place.

How to solve the problem of stickiness of communication between users of social products, our product manager said that we made the push pop-up box mandatory, and users were not allowed to close the app without more than 50 words. Enough is good.

The product manager told me that this is a prototype drawing, and I will make a design draft. I said, how is this empty function arranged? The product manager said, "Well, you make the design draft first, and I'll fill in the functional style whatever you make." It's powerful enough.

I told the manager to add a xx function to this part of **, it shouldn't be difficult. The manager asked me to write a request letter to him, and a simple prototype was sent to me at the same time. I don't really know how to reply anymore, I can only mess around in the wind.

I'm a customer, shouldn't he sort out my requirements and write them?

A qualified product manager must be very familiar with their own product performance indicators and have strong communication skills.

Our Product Manager. After working for half a year, I didn't receive a detailed picture that the development eye could understand, and when I asked for details, I always said that this is very simple, and then there was no follow-up, no email, and no email.

A good product manager must not only have a deep understanding of his own products, but also be good at communication, and let customers know about his products through communication.

Product managers vary greatly by industry, and the following are three examples of industry product managers, I hope you can understand.

A product manager in the manufacturing industry, also known as a brand manager. It is a brand builder and a marketing backbone. It is not only a complete marketing operation system, but also a broad and profound marketing operation.

From the idea to the launch of the product, all the relevant R&D, research, production, budgeting, advertising, activities, etc. are controlled by the product manager.

The product manager in the Internet software industry is responsible for product demand design, product market research, user experience satisfaction, product development progress supervision and many other tasks in one.

A product manager in the hospitality service industry is a person who is responsible for in-store meal design, food research and development, and menu innovation.

The specific responsibilities and division of labor of product managers in each industry are different, and I hope to help you.

What does a product manager do, and who is in the product manager's circle of friends?

The product manager is a leader who focuses on solving problems, integrates and manages various human, material and other resources, and efficiently turns solutions into actual product output

The roles and responsibilities of product managers vary slightly from company to company, but the core responsibilities are the sameWe can interpret the main work content of a product manager from the five stages of product development:

1. Product planning

The purpose of product planning is to make R&D work more orderly.

In the product planning stage, the responsibility of the product manager is to do a good job of preliminary research and output a complete product planning plan.

The main work of preliminary research includes market research, policy analysis, industry trends, competitive product analysis, customer research, etc.; After doing a good job in the preliminary research work, the product manager should further sort out the research results and data, clarify the positioning of the product, combine its own resources, clarify the business development trend, plan the direction of system construction, and finally output a complete product planning plan.

2. Demand analysis

The process of demand analysis is not a simple demand handling, the product manager first needs to classify the collected requirements according to the actual situation, such as business needs, user needs, and functional requirements according to different objects.

After classifying the requirements, the product manager can screen the requirements from the three dimensions of authenticity, value, and feasibility, filter out the false, unfeasible, worthless, invaluable, or unsatisfactory input-output requirements, and extract the essential needs of customers from the remaining requirements.

The requirements are then categorized and prioritized to help the product be organized and developed, and finally the requirements document is output.

3. Product design

The process of product design is the process of functionalizing and visualizing product requirements, and product managers need to output specific functional design solutions that can achieve demand goals to support efficient communication and business execution by relevant parties such as demanders, R&D teams, and operation teams. The main tasks of the product manager at this stage include process design, functional architecture, prototyping, etc.

Fourth, promote the realization of product goals

First, the product manager needs to coordinate the timelines of each position and further answer the questions about the needs of each position.

Secondly, the product manager should also make a correct judgment on the difficulties encountered in the development process, eliminate the interference factors of the outside world on the development, eliminate the difficulties for the development team, and make timely decisions on demand changes or technical solutions, track the progress of product research and development, and ensure the smooth progress of research and development.

In this process, the product manager should do a good job of communication and coordination with superiors and team members, maintain the consistency of information from all parties, conduct effective communication, and ensure that the product moves forward according to the established goals.

5. Acceptance and delivery of products

After the product is launched, the product manager should pay attention to the relevant data in time and do a good job of data analysis. Evaluate whether the product or function has achieved the expected effect based on the data, and if the expected effect is not achieved, the product manager should take the lead in the review work, analyze the reasons for the failure to achieve the expected effect, output perfect measures and plans, and implement them effectively. At the same time, product managers need to track customer feedback in a timely manner and accumulate data and experience for the next release or product.