How did the century old sports brand Champion become popular .

Because their stores have always maintained the belief when the brand was founded, keeping it simple can become popular.

I think it's because the unique temperament of the champion has been discovered, which is why it is so popular.

I think it's because of its long-term accumulation and the high brand recognition.

Because most consumers come for the basic logo T-shirts, but there don't seem to be many choices in the store, they rummage through the shelves, and are not willing to leave, and some people help relatives and friends**, and confirm the style with each other through WeChat.

The main thing is that the logo has been reformed, it looks popular, and the details have connotations.

I think it's the small two-storey store that attracts a lot of customers, and a lot of them are from China.

In my opinion, the main thing is the success of the brand transformation, plus the logo is good-looking.

Because most trendy stores maintain a consistent cold tone, the two-storey store with a small champion has attracted a lot of consumers, many from China.

At the beginning of the cherry blossom season, more tourists go to Japan's Tachibana Street and Chaopai Street in Osaka, which has always been a shopping destination for fashion lovers from all over the world, and it brings together fashion brands such as Supreme, Champion, Bape, and Kahat, and most of the shops in Trendy are deserted. On the contrary, the champion's two-storey store attracts many consumers, many of whom are from China.

These consumers come to buy basic logo t-shirts, however, the choice of stores seems to be limited. Chinese consumers are the darlings of today's market。The champion, who is catching up with the trend of retro sports, has undoubtedly ushered in a hundred years of excitement.

Today's consumers have become very smart. Many people know that Japan is the best place to buy the American sports brand "Champion". Their understanding of the difference between the "American version" and the "Japanese version" of the championship is due to the popularity of sports brands in recent years.

Indirectly driven by plagiarism, the champion appeared on the streets of China. In September 2017, Champion opened its first store in Hangzhou, Chinese mainland. Up to now, the number of stores in Chinese mainland has exceeded 20.

According to the first quarter results announced by Hans Brands (HBI). The parent company of U.S. champion, the company's revenue grew to $100 million, marking the seventh consecutive quarter of growth at constant exchange rates, with net profit essentially unchanged from the year-ago quarter to $79.48 million.

The company's growth is largely dependent on its core brand champions. During the period, Champion's global sales excluding wholesale channels increased by 75% year-on-year to $100 million, with international market sales reaching $100 million, a growth rate of more than 65%, and the brand is expected to reach $1.8 billion in annual sales, a growth rate of up to 30% The group said the brand's strong growth was mainly due to channel expansion in multiple markets around the world.

Among the divisions under the Hans brand, the underwear division has been a weak link recently, with first-quarter sales down year-on-year to $100 million, and other business sales down 6% year-on-year to $60.56 million.

But led by the champion, sales in the sports industry increased year-on-year to $100 million. The International segment, which operates the international business of underwear and sportswear, also posted double-digit growth, reaching $100 million, or 18 percent at constant exchange rates, despite unfavorable currency effects.

Champion, a century-old brand

Champion is a century-old sports brand from the United States, founded in 1919 by Simon Feinbloom and his father in New York, USA. In 1934, in order to prevent the shrinkage of undershirts, the horizontal weaving technique was pioneered. From the world's first hoodie, to the world's first reversible T-shirt, to the world's first pair of nylon mesh athletic shorts.

The 1992 Barcelona Olympic Games Champion as the sole sponsor and the American Dream Team together with the crowd, from Dream 1 to Dream 2, from the NBA to Lillehammer Winter Olympics, and then to the FIBA, the champion as the sole sponsor of the event with excellent quality to escort the athletes' more perfect performance.

And the reason why the old champion of the United States has become so popular after 100 years is mainly the following points:

1.Cross-border co-branding

Champion has gradually become the co-branded darling of major fashion brands, and has cooperated with Vetements, Supreme, Bape, Stussy, Wood Wood, Beams, etc., and each launch of co-branded models has set off a great market response, which is sought after by consumers, especially millennials.

Champion collaborated with Hong Kong street fashion brand fingercroxx to create the 2018 spring/summer collaboration collection:

2.Star strength brings goods

After embarking on the road of trendy brands, Champion cooperated with various stars, and the stars wore them out on the street one after another, bringing goods to Champion. On Instagram, champions are almost everywhere, and well-known trend stars Kanye West, Kendall Jenner, and Rihanna have all posted their champions' looks.

Champion's Chinese market

In September 2017, it opened its first physical store in Chinese mainland in Hangzhou Building. On May 19 this year, Champion's first store in Nanjing opened at Deji Plaza. This is Champion's 10th store in China.

In Chinese mainland, Champions is expanding rapidly, all in the central areas of first- and second-tier cities, and spread across the country.

Because of cooperation with celebrities from all walks of life, using the popularity of celebrities and the ability to bring goods has become popular.

Champion also joined the cross-border co-branding team, which increased the brand's popularity.

Cooperate with celebrities from all walks of life, and use the popularity and ability of celebrities to bring goods to increase popularity.

Champion cooperates with celebrities from all walks of life, and the celebrities have worn them out of the street, which has a strong driving ability.

Because of the co-branding with many big names, its popularity has increased a lot.

Opened the first physical store in mainland China and joined forces with other brands to enhance its popularity.

The brand influence is large, after all, it is a century-old brand, and the number of fixed customers is large.

The reason is 1 cross-border co-branding 2Star strength brings goods to the Chinese market of 3champion.

The old American champion enhances its own popularity by shaping its image.

Champion is the "champion" outfit. We often hear in the athletic arena that we are champions.

There is a story that in 1919, Simon Feinbloom and his father officially founded Champion Knitwear Co. in Rochester, New York, USA. Just as the desire to win is the desire of people who are obsessed with competitive sports, there is a dream of champions in everyone's hearts, so the champion has attracted the attention of all sports enthusiasts since its inception.

Champion brand Chinese is the champion. In 1919, Simon Feinbloom, together with his father, officially established Champion Knitwear Co. in Rochester, New York, USA. Just like the desire to win for people who are obsessed with competitive sports, there is a dream of championship in everyone's heart, so champion has attracted the attention of all sports enthusiasts since its inception.

Champion has been quite hot in the past two years.

champion [cham·pi·on ||'tʃæmpjən]

n.Champion; Warrior;

Champion VDefend, advocate.

adj.Winner, Champion;

First-rate.

champion

The official website basically doesn't want to find its products in China, and you can buy them in Hong Kong.

Official website of the champion: Official website of Japan:

Champion belongs to the mid-range trendy brand.

Founded in 1919, Champion is an American sports brand with a history of nearly 100 years, with sports and casual men's and women's clothing accessories series, children's clothing series and peripheral products. The brand takes the basic style as the core strength, and the popularity of basic clothing is almost unparalleled, and even the school uniforms of many famous universities such as Harvard University and the University of Michigan in the United States are also designed and produced by the brand.

Among the first-line brands in the United States, Nike has the most abundant product line, and the average ** is also the most expensive (super first-line luxury brands are not counted). There is a bit of a gap between the champion and Nike, but the product is relatively cheap, the workmanship is very good, and the grade is basically similar to Reebok and Skechers.

It's a little lower than Nike! From **! Maybe it's because I don't wear this brand much!

It's all the same, it's a trendy brand. However, the championship is very popular in Asia, and it is like that in the United States, Nike is relatively better than the champion. But if you are a hipster, you will buy Nike, Adi, Fila, Champion, Stussy, DiCaith, Flame, etc.

In the 80s, it reached its peak in Japan in the 90s, and now the American DAO is in addition to retro and specialized.

Hip-hop is not worn by the vast majority of young people, and it is worn by a small number of students in Japan. For this reason, Americans have also ridiculed our people for wearing this outdated brand of clothes, and it is also because some European and American stars have worn this on a whim, so manufacturers have seen business opportunities and hyped it. I won't talk about the grade, they are all trendy brands, and the grades are all for individuals, you buy a piece of clothing, it feels very cheap, and the grade is average, if you buy it and feel painful, the grade will be high.

There is data on the Internet that says that Nike is currently the most successful brand in the world, how can Champion compare with it.

There's nothing high or not, it depends on personal preference, and both are good, aren't they.

If there is none, it will be copied, and if there is, it will be changed.

Pretty good, they all.

You love to play, you see. Ground l stop: