Why is Coca Cola so famous and still advertised?

In addition to the new product launch, ** event notice, simply put, there are mainly the following reasons:

1. Consolidate old friends and meet new ones.

2. Business is like a boat, and if you don't advance, you will retreat.

3. Give old users a sense of pride.

4. The display of strength, warning competitors, is a bit of a military exercise.

5, the image is maintained, just like a super popular actor, if he doesn't show up, he will slowly be forgotten by fans.

Upstairs, that's the perception of some consumers in China. Coca-Cola's advertising, in addition to **, is mainly to deepen people's impression of Coca-Cola, continue to maintain the influence of the brand, and eliminate the influence of some competitors.

This is the advertising effect, if people don't see Coke on TV, then, everyone will think that the effect of this company is not very good, and if you do it often, you will think that this company is very profitable, and there is money to advertise.

In addition to checking the quality and constantly breaking through, good products cannot stop marketing and promotion, so that more people know and always appear in their lives, and they must see and hear.

From a business perspective, brand value = acquisition**.

Global companies don't just think about sales or revenue generation.

There is also the brand value of the enterprise.

Advertising is one of the ways to increase brand value.

Alternative products are not much eye-catching and are easy to be eliminated.

The so-called well-known companies, in fact, there are too many people who do not know or do not know.

The Coca-Cola Company was founded as early as 1886, and in 1992 the global sales exceeded 10 billion TEUs.

But eight years later, in 2000, you may know that maybe it was because of a poster put up in a supermarket, or maybe it was an advertisement on TV.

And that's where advertising comes in.

Popularity determines the lower limit of enterprise development, and recognition can determine the upper line of enterprise development.

For a company of Coca-Cola's magnitude, awareness is not the focus of today's advertising campaigns, but customer awareness of Coca-Cola is even more important.

Rather, it is to give Coca-Cola the ideology of people, and establish a distinctive brand image one after another to give the society a positive energy delivery, which is brand recognition.

The vast majority of products on the market do not have absolute irreplaceability.

As we all know, Pepsi and Coca-Cola have been competing for hundreds of years, and both sides are eyeing each other's market share.

Once Coca-Cola stops advertising, even this towering tree that has been nurtured for hundreds of years will be slowly eaten away by the benchmark companies in just a few years.

To sum up, no matter what time it is, advertising is a necessary condition for the development of enterprises.

Summary. Everyone knows that the main role of advertising is: to inform people that the brand exists; convince people who want to buy to make a purchase; A constant reminder that the brand has always been there; Constantly strengthen the choice position of their brand in society and people's hearts.

In addition to strengthening old products and promoting new products, the biggest purpose of brand advertising is to brush up on the sense of presence and continuously expand market influence. Therefore, Coca-Cola's continuous advertising is more about constantly informing the public, persuading the public, reminding the public, and strengthening its brand power.

Why do you like Coca-Cola commercials.

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Everyone knows that the main role of advertising is: to inform people that the brand exists; convince people who want to buy to make a purchase; A constant reminder that the brand has always been there; Constantly strengthen the choice position of their brand in society and people's hearts.

In addition to strengthening old products and promoting new products, the biggest purpose of brand advertising is to brush up on the sense of presence and continuously expand market influence. Therefore, Coca-Cola's continuous advertising is more about constantly informing the public, persuading the public, reminding the public, and strengthening its brand power.

The role and effectiveness of advertisingWe all know that the role of advertising is:Inform the community about the existence of this brand; convince people to make a purchase by arousing the desire to buy; A constant reminder that our brand has always existed; There is also the choice of constantly strengthening their brand in the society and people's heartsChoiceStatus. In order to achieve the perfect propaganda effect and the influence of social life, we can seize the opportunity in the strong social competition.

There is also the need for any brand to develop new products to meet the tastes of today's public. Then when a new product appears, it must be publicized enough, so that when the product is put on the market, it will be recognized and tried by people.

Market competition dictatesNowadays, both walks of life are constantly developing, and if you don't invest in advertising, you will soon be surpassed or even eliminated by competitors. Coca-Cola, as an old brand, although it can be said to be a necessity in many people's lives, and even a way for people to recall their childhood, but now the number of beverage brands is increasing, and some brands have also become the preferred brands when people choose to buy in life. In order to improve its competitiveness and attract more consumers, Coca-Cola will shoot and promote influential advertisements to ensure that it can stand out in the strong social competition.

Therefore, although Coca-Cola is a big brand, it still has to carry out a lot of advertising to ensure that its products are not eliminated in the fierce social competition and can be used as the first choice in people's lives.

If the ad is done well, it is actually delicious.

It's delicious, the brand is old, and the marketing means are good.

1. The story of Jianlibao: "a household name" has never been able to rely on Jianlibao, a brand that was once a household name, and the result of not advertising for many years is: consumers will forget it.

2. Forgetting curve: People are always forgetful.

The rate at which people forget something is not linear, but they start forgetting faster and then forget more slowly. Whether it's in the age of TV advertising or now in the age of Internet advertising, one metric that brands are very concerned about when running ads is the frequency of reach.

Third, the mechanism of advertising: inform, persuade, remind, strengthen for any product, its advertising audience can be divided into high-frequency consumers, low-frequency consumption, non-consumers, advertising for these three types of people The mechanism of action is not the same, according to the classic advertising theory, the logic of advertising comes from four aspects - inform, persuade, remind, strengthen.

4. Competition and scale: If you don't advertise, others will do it.

The beverage market is extremely competitive, and it is very important for Coca-Cola to maintain scale with advertising, and a simple rule for a company of Coca-Cola's magnitude is that in the short term (i.e., with constant fixed costs), scale determines profit margins, because marginal costs must fall in the short term.