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1.The best flank battles are in the incontested zone
What is a "contentious zone"? The popular understanding is that the new area in the market segment has not been reclaimed, that is, the "market vacancy", otherwise it can only be regarded as launching an offensive war against the well-defended enemy, and the result of hitting the stone with an egg can be imagined. Flanking warfare requires forethought, because in a real flanking attack, there is no mature market for new products and services.
To take a typical example, traditional businesses are accustomed to doing research reports.
But if you really want to do flank warfare, research is useless, because everything that can already be imagined is past experience, and the answer of the respondent is to say past experience within the existing framework.
2.Tactical surprise attacks are the most important part of a battle plan
The flank battle is a surprise attack, and it is completely unexpected, and the higher the degree of the surprise attack, the longer the leader will react and defend, and the easier it will be for the surprise attacker to seize the opportunity. However, many companies expose information to their opponents before the surprise attack, and the reason is market research.
It's easy to get the attention of your opponents in a large-scale and lengthy survey. The most tight-lipped was Steve Jobs.
Apple's iPod has become a must-have product for the younger generation, and the great thing about Jobs is that there is no leakage of rumors until it is officially launched.
3.Pursuit is just as important as attacking
If there is no pursuit in a war, any victory will have a great effect, and the same is true in business wars. Many companies stop their actions after the initial success and turn their attention to other things, which is why "starting a business is easier than keeping a business". Let's say there are 5 products, 3 that sell well and 2 that don't sell, which one will you spend your energy on?
Probably most business managers are trying to increase sales of unsalable products. But the correct approach is the opposite, we should get rid of unsalable products and invest more resources in best-selling products, just like eliminating employees with low efficiency, rewarding employees with high efficiency, and building an elite team with high combat effectiveness. Therefore, when the flanking battle is first effective, it is necessary to take advantage of the victory and continue to expand the results, because the new product launch is exciting, and the competitors are few and weak, it is the best time to gain a foothold, and this precious period is fleeting.
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In the eyes of many entrepreneurs, flank warfare is nothing more than a military concept, and it is difficult to use it in business warfare. Practical experience has shown that this is not the case, and that flanking attacks are the most innovative method in business warfare. Many military strategists spend a lot of time looking for ways to launch flanking operations when developing battle plans.
The most recent major U.S. landing victory was a flank battle in the 1950 landing of General MacArthur at the port of Incheon. But flanking operations were not always successful, as is the case with the Allied failure in Anchio in 1944. A flank attack is a bold move, both for business and for the military.
More than any other form of strategy, flanking attacks require a mastery of operational principles, and once the offense begins, these abilities are not much different from the brutal traits of a good chess player.
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Flank warfare is a military term. **After the two armies established positions in ancient times, the two sides sent troops to fight against each other, mostly head-on, due to the changes in the art of war caused by tactics, compared with frontal battles, a tactic derived from - flank warfare.
And, of course, outflanking warfare, and so on.
Modern flank warfare has been applied to various occasions in military affairs, politics, and interpersonal relations according to the principle of "avoiding its sharp edge and attacking its weakness."
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1. The content of the principle of cooperation.
In the late sixties of the last century, the American philosopher Grice first proposed the principle of cooperation. He believes that in all language communication activities, in order to achieve a certain purpose, there is a tacit understanding between the speaker and the listener, and both sides of the conversation follow a certain principle in the conversation, which he calls the cooperative principle (CP). According to Grice, people are always cooperating with each other in conversation, and both the speaker and the listener want to understand each other better. >>>More