The cost of online advertising, how to charge for online advertising

iResearch is the portal of online advertising**, and various companies have columns there, as well as some **publications, you can go to**. In addition, in the navigation bar at the bottom of the major **, there are advertising cooperation, such as Sina, QQ, etc., there are **table (excel) on it**.

Online advertising is divided into**advertising,Homepage,News,Text chain,Advertorial,There are many kinds,You have listed so much,**There is no way to give it to you,No one can say so completely,You can follow the above method to **,Or hit**,Let the sales department send you **Publication examples。

The advice to you is,**of** has a lot of water, at least 5% off, and it's hard to say if it's deeper, it's up to you to talk about it.

The ** you listed, Renren.com, is no longer good, except for some students in school (there are not many students now), there are very few. Maopu now has two communities, Renren and Kaixin, and they promote Kaixin a little more, so it is recommended that you choose Happy. (There are 2 happy networks,A shiite cat pounces,One is kaixin001,kaixin001 reputation and effect are better,But now even Motorola is still waiting in line,I guess unless your company is very large,** and cooperation is very good,Otherwise, kaixin001 is more difficult)

The search can be done or not, the main reason is that you are not at ease with the data, and their sales will let you buy more of their products layer by layer, and I don't know if there is really a demand or someone is doing the data.

IT digital ** don't need to invest too much, Zhongguancun ** is the boss, others want it168 reputation is not very good, it is recommended not to vote. In addition to Zhongguancun**, it is recommended that you consider the IT channel of the portal**.

That's about it, I hope it helps.

It's best to contact them and ask.

Online advertising should be precisely targeted. At present, online advertising has such and such drawbacks, and the controllability of advertising is poor. It is very expensive to advertise on the portal.

Looking for ** Alliance, which has a lot of moisture, there is a phenomenon of brush flow. Online advertising is generally billed CPM ads by impressions, CPC ads by action, and CPO ads by sales.

There are three main types of billing methods for online advertising:

1.Per-impression billing: Users will incur a charge when they see it.

1) CPT: Charge according to the duration of the display, you hang a banner or text chain ad in a certain **, as long as it helps you hang up, it will start to be charged according to the time. Whether the user looks at or clicks on your ad, the cost remains the same.

2) CPM: The number of times 1000 people are displayed, the traffic of general Internet advertising is quite large, so at least 1,000 people are displayed as the minimum base charge. The most common are in-feed ads and in-roll ads, and the platform needs to pay for every 1,000 users you refer to see your ad.

3) CPV: This type of charging method is mainly used for ** type of advertising, and it is billed according to the number of times your ad is **. For example, if you cast a ** patch ad, the background can clearly see how many times your ad has been **, so as to be billed.

2.Pay by action: Users will only be charged when they take an action.

1) CPC: Charges based on the number of times an ad is clicked. In today's auction search, keyword ads generally use this pricing model. Of course, most ads can also be charged in this way, anyway, it will only be charged after the user clicks on it.

2) CPG: This is generally a common billing method for email advertising and SMS marketing, which is billed according to the amount received by the user, and the background can clearly see the sending and receiving of information, and the billing is based on the amount received by the user.

3.Pay for performance: You will only be charged if you have an effect.

2): CPR is billed according to the user's registration or the amount of information filled, such as the promotion of some software or some businesses want to collect user information, they will put such advertisements. Billing is only made after the user actually registers and submits their own information.

3): CPS is billed according to the sales volume, which can be simply understood as helping you buy products and then charge a certain commission, this kind of advertising is unwilling to be accepted by many advertisers, most of them are together with CPC, which is equivalent to walking: basic salary + commission model.

Legal basis: The State Administration for Market Regulation solicited comments on the Measures for the Administration of Internet Advertising (Draft for Public Solicitation of Comments). The Opinions put forward that advertisements for special goods or services such as advertisements for medical treatment, medicines, formula foods for special medical purposes, medical devices, pesticides, veterinary drugs, health foods, etc., which laws and administrative regulations provide must be reviewed by the advertising review organs, must not be published without review.

The internet must not be used to publish advertisements for extracurricular training for primary and secondary schools and kindergartens. Internet media such as **, web pages, and internet applications targeting minors must not be used to publish advertisements for medical treatment, medicines, health foods, medical devices, cosmetics, alcohol, and beauty, as well as advertisements for online games that are not conducive to minors' physical and psychological health.

What are the "charging models" of network wide belt state notices? Or what are the "delivery models" of online advertising?

1. CPM (Cost Per Mille), CPM advertising refers to the cost of 1,000 ad impressions, and the number of ad impressions will be charged only when it is 1000 times.

2. CPC (Cost Per Click), CPC advertising refers to advertisements that are charged according to the number of clicks, such as common search engine bidding ads, users will incur costs every time they click, and the more clicks, the higher the cost.

3. CPA (Cost Per Action), charge for the number of user registrations or **, the more users register, the more **, the higher the cost, such as game promotion, ** game, it will generate costs.

Fourth, CPS (cost per sell), that is, according to the sales performance of the payment, the user clicks on the advertisement does not incur costs, after the purchase of products or virtual products, the cost will be generated, there will be no sales.

5. CPP (Cost Per Purchase), similar to CPS advertising, will only incur fees after the transaction is concluded.

6. CPT (Cost Per Time), pay according to the cycle, such as a week's advertising, or a month's advertising how much money, in a month's time, no matter how many times the ad is clicked, the cost is fixed.

Click to charge. This method is the inherent charging model of many famous search engines, but many small and medium-sized enterprises have not been able to directly engage in advertising business with these ** for various reasons, and some advertising intermediary service providers will change the original practice of search engines: not only charge click fees, but also charge users a certain service fee (account opening fee) every month, generally between 200 and 1000 yuan; Moreover, do not provide customers with the interface information of the online search engine.

In this way, some service providers can inflate the number of clicks at will, for example, when a customer's ad is only clicked 100 times, but the service provider tells that it was clicked 200 times or more, and charges accordingly, and the customer cannot verify it.

Charges are based on the number of impressions.

On the basis of paying a fixed service fee (account opening fee) to the service provider every month, the user will be billed for each time the keyword search page on which the advertisement is displayed. The disadvantage of this model is that it does not guarantee that the user's ad will appear in a fixed position, which may appear on page 1 today, and may fall to page 10 or even further tomorrow if more ads are placed under the same keyword; Moreover, it can only ensure that the advertising keyword appears, but cannot guarantee that it will be clicked and browsed, and in fact, the advertising is only clicked and browsed is the fundamental meaning of the customer's advertising.

Paid on a monthly basis. The customer pays a fixed fee to the service provider every month, and the service provider estimates a ** according to the factors such as whether the keywords provided by the customer are popular or cold, whether they want to be promoted in China or internationally, generally more than 1,000 yuan, and the charge for popular keywords is naturally higher than that of the cold one. This charging model is contrary to the charging model customized by many search engines themselves, so there is no ** reference, and the intermediate service provider wants to determine how much, generally between a few thousand yuan.

It is important to note that the intermediary service provider charges transparent and reasonable. Because he can have a variety of control over the way the advertisement is displayed, for example, the customer gives the service provider 1500 yuan a month, but he pays 150 yuan to the search engine, and then selects $1 per day in the display mode, so that the search engine ** will strictly control the change of advertising to be pointed out at most $1 per day, which makes the customer's ad not always displayed on the search engine**, but intermittently displayed, controlled within $1 per day.

The 150 yuan was ordered, and a month may have passed for nearly 20 days. Usually at this time, the customer looks at every day, has not paid much attention, if the customer asks, then add some money, so, the customer handed over to the service provider of 1500 yuan, the actual business may earn 1350 yuan.

1. The tour fee is calculated according to the display.

CPM Advertising (Costpermille CostperthousandImpressions): Cost per 1,000 impressions. The cost of the banner per 1,000 impressions displayed.

CPM is one of the most commonly used pricing models for online advertising.

CPTM Ads (CostperTargetedThousandImpressions): The cost per 1,000 impressions of a targeted user (e.g., based on demographic information). The difference between CPTM and CPM is that CPM is the number of impressions of all users, whereas CPTM is just the number of impressions of targeted users.

Second, according to the action billing of the god bend belt.

PPC advertising (pay-per-click): is an online advertising pricing model that pays according to the number of users who click on the advertisement or email message.

CPA Advertising (Cost-Per-Action): The cost of each action.

CPL Advertising (CostForperlead): Commissions are paid on a successful sign-up basis.

PPL advertising (pay-per-lead): refers to the pricing model of each lead payment generated through online advertising.

3. Billing according to sales.

CPO Advertising (Cost-Per-Order): Also known as Cost-Per-Transaction, you are charged per order per transaction.

CPS Advertising (CostForpersale): Marketing effectiveness refers to sales.

Pay-per-sale: A pricing model that pays based on the number of direct sales generated by online advertising.