What are the main ways for businesses to market internationally?

International marketing is the most important activity in which enterprises provide products or services to foreign customers according to the needs of foreign customers, and ultimately obtain profits. This kind of international business behavior is not only affected by the development of the world economy and technology, but also by the political, social, cultural, legal and other marketing environment of the country or region of the target market.

Therefore, the meaning of international marketing has also evolved with the changes and developments of society. Before the Second World War, international marketing was dominated by the export sales of products; After the Second World War, with the intensification of capital internationalization activities, developed countries expanded their foreign investment, and they directly organized production and sales overseas, and this kind of overseas investment and foreign production were also included in the scope of international marketing.

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As far as the development of international enterprises is concerned, it can be divided into two categories: production-oriented international enterprises and first-class international enterprises.

1.Development of production-oriented international enterprises.

Production-oriented enterprises mainly include manufacturing enterprises, service enterprises and other enterprises that produce goods or provide services.

2.** type international enterprise.

Due to the needs of economic development, many countries have established first-class enterprises engaged in international business activities from the beginning, such as the export companies of the United States and the import and export professional companies of China.

International marketing and international marketing have a related or the same nature, because both involve cross-border commodity trading activities, from the overall point of view of the international category, from the perspective of business operation belongs to the category of international marketing. In other words, international marketing and international marketing are actually two sides of the same coin, cross-border commodity trading activities from different angles and perspectives.

Of course, there are obvious differences between the two, which are manifested in the following aspects:

1.The angles are different.

International research on the relationship between countries from the perspective of cross-border trading activities, such as foreign theories and policies, international practices and regulations, and foreign trade practices. International marketing, on the other hand, studies the cross-border sales of goods from the micro level, such as the analysis of the marketing environment and the formulation of marketing mix strategies.

2.The range is different.

The scope of international marketing is the specific strategy of cross-border commodity trading and related issues, such as market, product development, after-sales service and other issues.

3.The flow direction is different.

International** involves two aspects of commodity transactions, that is, commodity transactions involving the sale of domestic products to foreign countries and the domestic purchase of foreign products, which are two flows of commodity transactions. International marketing, on the other hand, generally involves a single flow of domestic products to the international market.

4.The objects are different.

The object of international ** is foreign manufacturers or **, and generally does not involve the ultimate purchaser; International marketing is aimed primarily at foreign end consumers. The former grasps the object of the transaction in general, while the latter grasps the object of marketing from the specific marketing direction.

1. Establish a relationship with customers in a competitive market.

The customer is dynamic. Customer loyalty is changing, to improve customer loyalty, to win a long-term and stable market, the important marketing strategy is to establish a relationship with customers in some effective ways in business, demand, etc., to form a relationship of mutual assistance, mutual demand, mutual demand, and connect customers with enterprises, especially the marketing of consumer goods.

It is more necessary to rely on associations and relationships to maintain.

The importance of international marketing in a business is as follows:

1. Expand product sales.

Actively carry out international marketing, for the enterprise to carry out the marketing field, can seek a wider market, expand the company's product sales: one is to obtain greater profit returns through the sales of manuscripts, the other is to expand the production scale of the enterprise by expanding sales, reduce the unit cost of products, and obtain economies of scale.

2. Avoid business risks.

Actively carrying out international marketing can actively explore the international market and seek favorable market opportunities when the domestic economy is in a recession, so as to avoid the losses brought by the saturation of the domestic market and the fruits of competition to enterprises to a certain extent. At the same time, for multinational companies, multi-country marketing can select favorable market opportunities on a global scale and ensure the healthy development of enterprises.

3. Accelerate the growth of enterprises.

Actively carry out international marketing, so that enterprises to devote themselves to the fierce competition in the international market, can hone the production and development ability of enterprises, accelerate technological progress, improve the level of operation and management, so as to accelerate the growth of enterprises.

With the development of economic globalization, the business activities of enterprises in various countries are increasingly closely linked with the international market, and many enterprises have developed from thinking about "where in the country they should build new factories or open up markets" to "where they should manufacture or sell new products in the world." That is to say, the enterprise operates across borders, not only selling domestically produced products to the international market, but also investing in overseas factories to produce and sell products abroad. For example, General Motors, Coca-Cola, McDonald's, etc. are typical multinational companies.

Through the way of "news", multi-angle and multi-level publicity for enterprises, products or people to attract the attention and interest of the public, so as to obtain public reputation and reduce risks. Combined with the large platform of the Internet, corporate news simulcast presents many advantages such as fast dissemination, wide influence, and long-term effect. The precise corporate news broadcast operated by the brand network can change the information from the "focus" to the "memory point", and then generate the "selling point", which can bring positive effects and value to the enterprise in the short and long term.

There are at least three ways for businesses to market internationally:

1.Alliances with international peers.

2.Self-organized teams to drive international markets and marketing.

3.Cooperate with domestic counterparts to expand the international market;

The role of the stool blind leakage of the international marketing system is as follows:

1. International marketing information system.

International marketing information system is a marketing information system, which refers to an interactive complex composed of people, machines and procedures, through which enterprises collect, select, analyze, evaluate and distribute appropriate, timely and accurate information, and provide a basis for marketing managers to improve marketing planning, implementation and control.

Second, the role of international marketing information systems.

1. Ensure that the information is collected.

2. Ensure that the information is relevant to decision-making.

3. Ensure that the information can be easily obtained, understood and used by the management department.

Third, the purpose of establishing an international marketing information system.

The purpose of establishing a marketing information system is to collect, analyze, evaluate and use appropriate and accurate information to help marketers and decision-makers realize marketing decisions, marketing planning, implement marketing activities, and improve their ability to understand, adapt to and even control the marketing environment.

Market information potential, legal and resource information:

1. Market information and market potential.

Market information mainly includes six aspects: market potential, consumer attitudes and behaviors, distribution channels, information transmission media, new products, and competitors' market operations.

2. Information on international practices and laws and regulations.

1) Foreign exchange. Changes and trends in foreign exchange rates manipulated by foreign exchange control authorities, foreign exchange regimes and foreign exchange markets, foreign exchange banks and other information related to financial institutions.

2) Taxes. Provisions of foreign authorities on the taxation of income, dividends and interest, intentions and attitudes, customs duties.

3) Others. Other information affecting operations, assets, and company investments, including provisions, regulations, and laws of local and national institutions.

3. Resource information is boring.

1) Manpower. Labor**, unemployment, strikes, etc.

2) Funds. The cost of the company's funds.

3) Raw materials. The cost of raw materials.

International marketing is of great significance from both macro and micro levels, and they are mainly reflected in the following four aspects:

1) The introduction of advanced science and technology can accelerate the country's economic development through foreign exchange earning through exports;

2) By expanding sales, expanding the production scale of the enterprise, reducing the unit cost of products, and obtaining economies of scale;

Zheng Xu 3) Through international marketing, we can capture market opportunities on a larger scale and avoid business risks;

4) Through the competition of the international market, the enterprise can be honed and accelerated.

Summary. The international marketing strategy has 1 ** suitable strategy: ** positioning, for Chinese consumers who are very realistic and cheap, ** directly affects their purchase behavior and is also an important factor affecting the success or failure of marketing.

The international marketing strategy has 1 ** suitable strategy: ** positioning, for Chinese consumers who are very realistic and cheap-looking, ** directly affects their purchase behavior and is also an important factor affecting the success of the operation.

2 For any marketing to be successful, the first thing is to have a product that works well. There's also the efficacy-first strategy: the motivation to be realistic.

3＼3.Choose the right middleman. Middlemen are very critical in the marketing channel, choose those who have good performance, good reputation, strong ability, high efficiency, many relationships, and have a certain influence in the bridge market.

4. There is no ** strategy. 5. Borrow a boat to return cautiously to cross the river. Reduce costs and deploy carefully to avoid certain risks. 6. Niche market strategy. In order to achieve the goal, Ku Xiaohe met the needs of customers in the blank spot market through research.

7. Portfolio strategy, brand promotion strategy, strategy and efficacy first, early material strategy, strategy strategy, suitable strategy, etc. Of course, there will be low-price dumping strategies, or some strategies to deal with other relationships, and so on.

1) **Deficit.

2) Transportation, communication and the advancement of computer technology.

3) The establishment of the world's leading organization.

4) Saturation of the domestic market.

5) Competition from foreign firms, such as Fuji's remorse for Kodak.

6) Seek a more favorable investment environment and reduce business costs;

7) Strengthening of environmental awareness;

8) Avoid barriers.

1) The product strategy must adapt to the needs of the international target market, and the product design, packaging and trademark, new product development, etc., must be in line with the social culture and consumer purchase preferences of specific countries and regions;

2) In terms of channel strategy, due to the intricacy of the complexity, different channel strategies can be adopted according to the market conditions of different countries;

3) The marketing pricing of Guotan Hunger is affected by many factors, so that the tracking must be flexibly controlled according to the situation;

4) Due to the extremely complex international marketing environment, the application of the best strategy is much more complex than the domestic market, and must be mastered appropriately.