Design by balancing what you can think of, generally speaking, design is about finding a balance in

Is there no law of design in this world? At the beginning of the last century, Austrian and German psychologists developed the Gestalt Theory, which aims to explain how human behavior is related to visual experience. Whether you consciously or unconsciously have a very profound impact on our visual judgments.

Gestalt theory's principle of equilibrium states that human beings are actually looking for a state of balance and stability when it comes to everything. If you look closely, equilibrium symmetry and stability are ubiquitous in nature. Pay attention to the above diagrams, we always feel most comfortable when we look at these objects when our gaze is focused on the center.

This is the most important point of the theory of equilibrium. The state of balance and stability makes the above signs appear stable and long-lasting. Each sign catches your eye because the patterns will guide your gaze to the center point.

When our eyes are looking at an area, our gaze will still naturally go to the center point. If you put a certain element in this area, different positions will have different feelings in our minds. Each element involves form, direction, and value.

To create a sense of balance throughout the layout, it is actually to put the visual center of gravity in the center by arranging and adjusting the elements. Of course, you can also deliberately create a tight layout structure – which is also a valuable design.

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Generally speaking, design is to seek a balance between time, manpower, and capital to achieve a good experience of a product, when the user sees the design model, with their own goals and experience can be a good use of the product, this is because the designer has a good empathy, understand the user's mental behavior characteristics and user expectations. However, the actual product experience is often affected by technical conditions, product strategy, and business model. Therefore, our so-called product experience is the result of a combination of factors, junior designers often only stand in the user's psychological model, this dimension of thinking about the problem, and do not jump out of the overall situation, according to the current boundary conditions, comprehensive factors, to make the most reasonable design decisions.

Mature products, their value is not only experienced in a good user reputation, but also to bring commercial value to the enterprise, maybe advertising realization, maybe user regression, in the final analysis, the value of the product is divided into two parts, the value of the enterprise + the value of the user noise, however, the monetization process of commercial products, often and the user experience travel lack of conflict of interest, how to dance with shackles in this process, looking for the best balance. The above is my reply to you, if you think my reply is good, please move your fingers to give me a five-element like<>

It's the first time I've heard of this, but I think it makes a lot of sense.

What is design? Design is a method of achieving the purpose of the organizer based on realistic conditions (cost, venue, ideas of the organizers, ideas of the participants).

These real-world conditions will be different each time, so it's a creative approach.

These conditions are often in conflict with each other, such as a bad venue and insufficient funding, but the organizers want to make it as big as possible. Therefore, this approach should try to meet the needs of all without causing fundamental dissatisfaction among anyone. And that's what balance means.

So, design is a creative way to find a balance between all parties.

At the end of the design camp, when the mentor gave one-on-one guidance, Lu asked me what were the works that I was not satisfied with? I picked out the poster below.

This countdown poster has basically all the elements (logo, event, theme, organizer, time), and the dissatisfaction lies in the picture and color tone. However, my mind was limited to the elegance of the material, and I didn't know how to reconcile it as a whole. The tutor has made some adjustments as follows:

The three words "countdown" are reversed with the color of the event name, the numbers are accompanied by pictures, and the full name of the organizer below is written to balance the weight between the elements! From this, I see two words - balance.

In addition to the complete elements and prominent themes, the poster design should also pay attention to the balance of pictures, colors, and text lengths, and constantly adjust and optimize in order to make a thoughtful sea sock newspaper!

It's the same with posters, and it's the same with other things. Balanced nutrition is the only way to be healthy; Balance strength, the game is notarized. They all told He Heng that it was not average, but for a more reasonable distribution.