Do yoga studios want to fight a price war How to get out of the red sea of price wars

**Not the most basic, the most important thing is why it is worth this**, which needs to be carefully considered;

If you promote the professionalism and authority of the yoga studio through online promotion, then you can naturally avoid the best war.

It is a very headache for enterprises to face the first war. To get out of such a red sea, my experience is: 1. Re-segment the target customer positioning of existing products, such as:

Now laptop peripheral speakers, if you are high-quality, or very suitable for some people in terms of appearance and technology, you might as well avoid the mass crowd, go to be a business person or boss-level crowd, and make your product selling point and the needs of the segmented people have a suitable point; Second, the traditional channel is the main battlefield of competition, you can, through the Internet, for the selling point of your product, set target keywords, do bidding, although it costs a little money, but you can find the right customers in demand, such a low-cost way, can also allow your business to go out of the red ocean, enter the blue ocean market, away from the war.

There is no opportunity for Japanese home appliances to focus on improving technology in the last century, such as talent. China is also accumulating resources in a labor-intensive way.

Household appliances in China's economic development to the current market environment,It is already an out-and-out Red Sea market,Fierce competition,There are many customer choices,Unlike the nineties, the material is extremely scarce,You have to grab a TV when you come out。 Now people have too much choice, and the quality is about the same, except for the brand and service, that is, the best war, after all, that is the most intuitive and visible.

** War is the inevitable result of too high homogenization of commodities, also known as the Red Sea. If you want to avoid the best war, you must find a breakthrough in your own products, set up differentiation, or market segmentation. For example:

In essence, the car is a means of transportation, a technological product that is convenient for human life and work. The commerciality of commodity competition is divided into economical, comfortable, and sporty (market segments), and in the above different types, different displacements, configurations, etc. can be divided according to actual consumer demand, including the production of non-essential optional products for subsequent consumers are also ways to segment the market and increase differentiation.

In today's market economy system, no commodity is completely homogeneous (even the most single fruit has region, altitude, climate, soil), as long as the product itself is understood, researched, combined with some complementary products, open up in line with their own commodities of the blue ocean road is not difficult.

Handmade, I hope it can help you)

The so-called blue ocean refers to the unknown market space. To initiate and sustain profitable growth, companies must go beyond industry competition and create new markets, including breakthrough growth businesses (new products or new models in old markets) and strategic new business development (creating new markets, new segments, or even new industries).

Relative to the blue ocean, it refers to the unknown market space, while the red ocean refers to the known market space. Generally, the choice faced by entering the market is to open up a new path in the blue ocean or fight a bloody way in the red ocean, which is a metaphor for the choice of survival in the market space.

"Blue ocean" and "red ocean" are two corresponding economic terms. "Blue ocean" refers to the unknown and untapped market space, that is, the saying goes, "the person who eats crabs and the first person to open up the blue ocean field." The "Red Sea" refers to a known, highly competitive market.

In the Red Sea, industrial boundaries are clear and defined, and the rules of competition in the game are known.

Here's a simple example:

Ten brands make computers, and each of them is desperate to think about how to surpass its opponents in similar products, which is the "Red Sea". At this time, one company made the most powerful motherboard on the market and sold its motherboard to nine other companies, which is the "blue ocean".

The core of "Blue Ocean" is "innovation". How to use innovation ability to create a new curve and achieve low cost and differentiation of self-production is the process of realizing the "blue ocean".

"Blue Ocean"The "Red Sea" vividly illustrates two very avant-garde economic management concepts"Blue"with"Red"The stark contrast between the two colors. The blue ocean, because of the fierce competition, the fish fight each other, and a large area of bleeding turns into a red ocean. The "blue ocean" is like a clear stream gushing out of the bloody shopping mall, peaceful and quiet but full of vitality, fascinating, and has countless fans for a while, including giants such as Samsung, Sony, and Microsoft.

What do blue oceans and red seas mean, and what is the difference between them?

Red Sea Strategy: Red Sea Strategy refers to competition in the existing market space, which is to compete in the first or in the promotion of price reductions, they are striving for efficiency, but increasing the cost of sales or reducing profits. The blue ocean strategy is to create a market space that no one is competing for, beyond the scope of competition, create new market demand, create a new market space, and obtain new space through value innovation.

Blue ocean strategy: It is the enterprise to break through the cruel competition of the red ocean, not to focus on defeating competitors, but mainly to create a value leap for the buyer and the enterprise itself, and thus create a new "no competition" market space, completely get rid of competition, and create a blue ocean of its own.

Differences: The Red Sea strategy belongs to competition, and it is adaptable to demand in the face of competition; The blue ocean strategy pays more attention to value innovation and creating demand.

The Red Sea strategy is mainly in the already known market space competition, where you are relative to your opponent is lower cost than him, or more than him can achieve a differentiated strategy, the rules of the game have been set, according to the rules of the game,-for-tat competition, what you have to analyze is the competitive situation and the conditions of the existing industry, which is the Red Sea strategy needs to study the variables and factors.

The blue ocean means untapped market space, demand creation, and opportunities for rapid profit growth. In the blue ocean, competition does not exist because the rules of the game have not yet been established. Value innovation is the foundation of the blue ocean strategy, and value innovation strives to make a leap in the value of customers and enterprises, thereby opening up a new, non-competitive market space.

Blue ocean strategists believe that the boundaries of the market do not exist, so the way of thinking will not be limited by the existing market structure.

The opposition of low-cost strategy and differentiation strategy in the red ocean and the unity in the blue ocean.

Why is this called the Red Sea Strategy? The Red Sea strategy is to compete in technology or cost in the market of existing enterprises. The Red Sea Strategy needs to study the variables and factors The Red Sea Strategy is mainly to compete in the already known market space, where you are relative to your opponent is lower than his cost, or more than him can achieve a differentiated strategy, the rules of the game have been set, according to the rules of the game,-for-tat competition, what you have to analyze is the competitive situation and the conditions of the existing industry, which is the Red Sea Strategy needs to study the variables and factors.

Introduction to Red Sea Strategy Although the blue ocean is incomparably beautiful and desirable, we have no choice but to live in a black ocean, whether it is an individual or an organization, we can only choose the Black Sea strategy.

I guess that's what you're asking!

Red Sea Strategy: It refers to the fierce market competition, the homogenization of products and services is serious, and the profits of enterprises are meager or even negative. For companies that enter later, there is no need to go in.

Blue ocean strategy: refers to through innovation, whether it is management innovation, marketing innovation or business model innovation, etc., it is through the transformation of the existing system, from the cost, consumer groups, consumption mode changes, product and service upgrades and many other aspects, to achieve innovation so as to jump out of the red ocean, open up their own blue ocean market space, and achieve the purpose of profit. Achieve progress through innovation, bring consumers more experience and enjoyment, and consumers are willing to accept the way, but the development of the blue ocean is based on the effectiveness of time, and there will soon be followers in the newly opened market, so there will be a red ocean situation, so enterprises must keep ahead, constantly surpass themselves, continue to discover new blue oceans, and maintain profitability.

The Red Sea is a known area of commerce that is crowded and bloodied in commercial wars.

Blue Ocean is to develop unknown business areas through innovation and the sky.

Supplement: Comparison of the Red Sea Strategy and the Blue Ocean Strategy.

Red Sea Strategy Blue Ocean Strategy.

Compete in the existing market space and create a market space that no one is competing for.

Beat the competition and get rid of the competition.

Develop existing requirements Create and acquire new requirements.

Trade-offs between value and cost Break down the trade-offs between value and cost.

Coordination by Differentiation or Low Cost Strategic Choice It is a complete system for coordinating the company's activities in pursuit of both differentiation and low cost.

A complete system for corporate activities.

These two terms are generally used in business, and the word blue ocean generally refers to a product or project that has not yet been developed. Most of the Red Sea refers to projects that are more competitive and difficult to do.

Blue ocean refers to the unknown, untapped market space. The Red Sea refers to a known, fairly competitive market.

The red ocean refers to the market with small profit margins, and the blue ocean refers to the market with good competition and less interest and more space.

Blue Ocean is a market creation strategy, which is mainly concerned with breaking away from the existing market boundaries, while Red Ocean is concerned with how to beat competitors in the existing market, and it is a market competition strategy.

Blue ocean market strategy: enterprises discover unique value propositions through continuous innovation, and change the existing traditional existing system through innovation, so as to achieve the improvement and optimization of costs, consumer groups, consumption methods, product transformations and other aspects, and be unique in many enterprises and open up their own blue ocean space. Red Sea Market Strategy:

The market competition is constantly becoming fierce, and the cost of enterprises is increasing, but the profits are very low, and they are constantly struggling in the existing market.

Think of the entire market as a vast ocean.

Those areas that are rich, highly exploited, and at the same time highly competitive are known as the Red Sea.

And beyond the Red Sea, there is a vast blue ocean.

If I were the boss, I wouldn't do it. It's a vicious circle

If he hits **, you will establish a brand.

Take advantage of your strengths.

If I didn't, I wouldn't follow, but I'm not a businessman, maybe I think differently than a businessman.

This cannot be simply said, it needs to be evaluated holistically. If your strength is much stronger than your opponent, then accompany him to fight, and even take the initiative to provoke a ** war, the goal is to drive him out of the market, occupy a larger market share, so as to ensure long-term profits. If you are far inferior to your opponent, then you have to find another way to fight with you, although it is a lose-lose situation, but people may only hurt the flesh and skin, but you are hurting your muscles and bones, and you may even die with a whimper.

If everyone is about the same, then you have to use your brain, and the important thing is to teach the opponent not to cross the line easily. For example, if the opponent's main profit is obtained from another place, then he has a steady stream of profit support to fight with you in your base camp, and the best way at this time is to introduce the ** battle into his base camp to fight, so that he also knows the pain, and at the same time weakens his strength. The same can be done in the same way.

I don't follow my words, this vicious circle is not good, it's like the Red Sea strategy, and in the end both sides lose, but if you are strong enough, you can fight, otherwise it's better to wait and see.

It means that the market competition has been white-hot, the homogenization of products and services is serious, and the profits of enterprises are meager or even negative. For companies that enter later, there is no need to go in.