Overview of the development function of B B Mini Programs, and how does the B B industry use Mini Pr

The development functions required by the B&B Mini Program are: room reservation, reservation, order inquiry and management, collection and management of customer information, coupons, limited-time spikes, online**, **customer service, etc.

Room reservation: As the most basic and core function of the B&B Mini Program, it can not only facilitate guests to quickly solve their reservation needs, but also help enterprises manage reservations more efficiently.

Order Inquiry & Management:

Through order inquiry and management, the operator can grasp the room reservation situation in real time, and adjust and manage the service accordingly in time.

Customer Information Collection and Management:

Through order inquiry and management, enterprises can grasp the sales situation in real time, and adjust and manage the service accordingly based on this information.

**Adjustment: The B&B industry belongs to the tourism industry and is divided into peak seasons and off-seasons, and this function can help enterprises formulate corresponding ** strategies according to different activity periods and holidays.

The core functions of the B&B applet:

Check-in date: Select the check-in date;

Occupancy: Fill in the number of occupants;

Time range: You can set the date range and choose the appropriate homestay;

City selection: the city can be manually selected;

Sorting method: display in a variety of sorting methods;

Gallery display: B&B gallery display, photo album exhibition;

City positioning: mobile phone GPS network positioning, accurate and reliable;

Filter: You can filter the area.

The main functions required by the B&B Mini Program are: room reservation, reservation, order inquiry and management, collection and management of customer information, coupons, limited-time spikes, online**, **customer service, etc.

Customer data in hand, precision marketing, to solve the problem of low occupancy rate, the occupancy rate not only includes the first stay of tourists, but also the re-stay rate, with the applet, the data in their own management backend. Analyzing and summarizing tourist data and precision marketing can effectively improve the return rate. This is especially important for urban B&Bs.

The main income of the B&B is the room fee, and the tourism has the off-peak season, the income is too single, the off-season is more affected, the use of small programs, you can create a tourist-centric business closed loop, not only to provide tourists with accommodation, but also to provide catering, surrounding scenic spot recommendations, specialty sales and other services. These services can increase the income of the homestay, and some specific marketing tools, especially the use of Zhiyin is the use of Youmeng Calendar Banquet Coupons, and the promotion activities of the second room are the first choice for the operation of marketing tools.

B&Bs and WeChat mini programs are both "new things", and they are both in the "bonus period", so what kind of wealth sparks will be created when B&B encounters mini programs again? Make good use of the mini program, and it is difficult for the B&B to make money.

1. B&B pure small program.

Extend the functions of the host's existing products and develop a mini program that complements the existing app. After the Mini Program has a large number of visits, it will be commercially monetized according to the user's coarse and intellectual nature.

2. B&B content e-commerce.

You can publish high-quality content on your own content platforms such as ***, and insert Mini Program cards or Mini Program codes into the article. Stimulate readers' purchase impulse through content marketing, guide them to enter the Mini Program to purchase goods, and achieve the conversion of "content purchase".

3. B&B community e-commerce.

Through a series of social gameplay, the Mini Program can be distributed in communities such as WeChat, thereby triggering purchase behavior. Content and social e-commerce are essentially replacing the previous H5** or third-party shopping platforms with Xiaoyan Elimination programs. However, because the reach of the mini program is faster and more accurate, the drainage effect of content and social networking will be much better, and the homestay industry needs the community very much.

4. B&B O2O service Manage customers well.

Take advantage of the strong online drainage of Mini Programs to guide users to offline stores and promote conversion. Taking B&B businesses as an example, consumers enter the store's mini program from nearby mini programs, social sharing, in-text advertisements, etc., and go to consume after receiving vouchers.

After consumption, the store can also retain user information, establish a membership system, further understand the user's consumption habits and preferences, and finally make targeted preference recommendations and member discounts. At present, typical examples of issuing coupons through mini programs to attract traffic are: Starbucks uses Xingshuo, McDonald's, etc.

5. B&B features** Make value-added products.

That is, the "Mini Program Aggregation Platform". In the early stage, all mini programs will be included and displayed for free. After the popularity, visits and conversions are done, it will be changed to a charging model (booth fee, promotion fee).

6. Solve the biggest pain point of the homestay industry: reduce other online expenses.

Using its own entrance, the Mini Program is fully able to realize the best payment, and there is no need to pay more third-party platform service fees at all. Of course, in order to give the B&B ** booking service applet a greater rate, merchants can also increase the distribution function as needed, etc., and fans can enjoy discounts or red envelopes and points for every successful check-in recommendation.

The B&B industry has developed rapidly in recent years. According to the data of the "China Tourism B&B Development Report (2019)", as of September 30, 2019, the number of Chinese mainland B&Bs (inns) reached 169477, compared with 53,452 in 2016, an increase of .

Among them, there are five provinces with more than 10,000 B&B inns. They are Zhejiang, Guangdong, Sichuan, Yunnan and Shandong.

The development prospects of the industry are good, and it is naturally favored by capital. Many provinces have developed the homestay economy, rebuilt and renovated houses, and actively promoted them.

Among them, publicity and promotion are undoubtedly more important. In order to grasp the main consumer groups, many homeowners have chosen new promotion methods in promotion, and channels have begun to use convenient channels such as mini programs.

So, how should the B&B mini program be marketed and promoted? What are the key points?

Situ Zhilu believes that there are the following 4 key points:

1. Explain the traffic situation.

In the "China Tourism Homestay Development Report (2019)", the online word-of-mouth survey data of the Moganshan homestay cluster was analyzed, and the keyword "answering Li traffic" was mentioned 7,379 times.

This is enough to show how much attention tourists pay to the traffic situation. No matter how interesting and fun a place is, inconvenient transportation will dissuade most consumers.

Therefore, a special module can be opened in the B&B Mini Program to explain the traffic conditions around the B&B, how many ways to get there, how long it takes, which mode of transportation is officially recommended, and what are the highlights of this way (such as time saving, good road conditions, beautiful scenery along the way, etc.).

2. Show the B&B environment.

This includes the surrounding natural scenery and the internal hardware facilities of the B&B building (water, electricity, network toilets, etc.).

It can be seen that tourists pay the most attention to the environment of the homestay.

3. Service.

The quality of service greatly determines the repurchase rate. After all, no matter how well it is promoted, it is still useless if it is not implemented.

Therefore, if the B&B provides high-quality services, it must be reflected in the mini program.

You can set up a special review module, similar to the "hand-to-shoot" module of the Yaqing Lao Chiduo Hotel applet. Centralize travelers' reviews** to attract purchases.

For high-quality reviews, especially those that explain consumer concerns, priority should be given to display, or recommended display.

4. Entertainment and leisure.

The theme of the B&B is relaxation, relaxation. If it is a country house, then you can combine local characteristics, local culture, rural characteristics, etc., to launch unique play projects.

This is also an excellent publicity point, and you can set up a travelogue and strategy module in the mini program for promotion.

In general, the promotion of B&B mini programs should start with the issues that tourists are most concerned about. Dispel tourists' doubts about consumption, answer questions in advance, and plant grass in Amway.

Daoke B&B is good, similar to Tujia.

Yilaike, who specializes in the development of small programs, will give you a detailed analysis.

The first type, a set of templates, several thousand yuan. For example, one-click generation on the market, renting a small program on an annual basis, is simple and convenient to operate, and can be quickly launched. However, the Mini Program is rented and will be subject to relatively large restrictions.

The second is to purchase the source code, 1-20,000 yuan. Convenient and able to go online quickly; The most important thing is that you have your own Mini Program permanently, and you will not be subject to any constraints and restrictions, which is more advocated.

The third type, customized development, 1-10 tens of thousands, customized according to demand, ** is relatively high, but unique, and has certain benefits for operations.