How does the alcohol industry use Mini Programs?

The liquor industry can develop Mini Programs that bring the following benefits:

2. Interact with different WeChat***, share data, and drainage. It can do tens of thousands of hundreds of thousands of data drainage and promotion within 10 days, and use other people's fans to do their own business.

3. WeChat payment and Alipay payment are just payment tools, and you can precipitate customers by paying with a small program, and you can push information, new products or preferential activities to customers within 7 days after seeing the user's browsing records and applet payment in the data background of the enterprise applet, that is to say, the applet payment can realize customer precipitation, after-sales service + later promotion and marketing.

4. There is no limit to the number of Mini Program codes generated, which can realize one thing and one code, and know the customer's best channel and delivery effect. Similar to the WeChat group ID recognition function of the Mini Program, it can be classified and managed, and the user portrait can be automatically classified in the background, region, gender, and age. Data analysis of mobile phones, active users, etc.

5. WeChat has set up a search application department to support social search, application search, content search, and the applet can directly find you through the name of the applet through accurate search, fuzzy search, and associated word search, that is to say, the name of the applet is unique, once you register others, you will represent the entire industry.

6. Mini Program SEO optimization, each Mini Program can set 10 keywords, search keywords to find the company's Mini Program, a mobile application that can lock accurate customers, so that strange customers can easily see you by searching for keywords.

The main functions required by the small program in the wine industry are: online**, order query and management, collection and management of customer information, coupons, limited-time spikes, grouping, red envelopes and other marketing categories, small ticket machine connection and printing, customer service and content display, etc.

You can choose a third-party platform to develop Mini Programs.

1. Online**: E-commerce applet as a small program category that can directly bring income, this function is more critical, no matter when and where, as long as there is WeChat, it is convenient to complete the shopping process.

In the liquor applet, foreign wine, red wine, wine, liquor, and various imported liquor are clearly divided.

3. Customer information management: Through the collection and induction of order information, a series of user behavior information such as user purchase frequency, product preference, and preferential use can be obtained.

4. Coupons, second sales, bargaining, and grouping: This is a common marketing method, which can effectively improve the customer's order rate and help merchants carry out secondary marketing.

6. Branch mode: chain branches, you can enter the branches at will in a small program, and each branch can sell different goods, such as: A branch red wine, B branch sells liquor, C branch sells tea, and users can switch between different branches at will.

7. The top priority - distribution.

The distribution system is a system that connects merchants and promoters, will be conveniently shared in the community, attract employees, customers, friends, entrepreneurs, etc. to apply for distribution with a commission system, and quickly establish a wide range of networks in social networks such as WeChat communities.

After the wine industry develops WeChat applets, it can connect its offline services to online, so that consumers can get better services in the shortest possible time. In this way, consumers can pick up their goods directly at the store, which shortens the transaction process. In addition, merchants can also understand the needs of users through the data statistics function of WeChat mini programs, which has great practical significance for their own stocking.

Mini Programs are an important part of the WeChat ecosystem. More and more individual merchants and enterprises have developed their own mini programs, which can not only enhance the image of merchants and enterprises, but also realize the function of online transactions, and can be implanted into WeChat as a 24-hour billboard. Mini Programs can help merchants better develop new customers, retain old customers, and improve user experience.

1.Food Business License: This is the basic document for selling alcohol, and it must be obtained.

If you are selling alcohol, you will also need to obtain a liquor license. The certificate also needs to be handled by the local Food and Drug Administration, and relevant materials and certificates need to be provided. 3.

To apply for this certificate, you need to go to the local tax bureau for processing, and you need to provide relevant materials and certificates. It should be noted that the document requirements may vary in different regions, and you need to consult the relevant local authorities for specific situations. In addition to the above documents, the following points need to be noted:

Alcohol is a sensitive product and needs to comply with relevant sales regulations, such as not being sold to minors. 3.Selling alcohol on WeChat** or WeChat Mini Programs requires ensuring the quality and safety of the goods and avoiding quality.

2.Liquor Business License: If you are selling alcohol products, you will also need to obtain a liquor business license.

This is a basic document for conducting business activities and is also required to be obtained. To apply for this certificate, you need to go to the local Administration for Industry and Commerce for processing, and you need to provide relevant materials and certificates. 4.

Tax registration certificate: If you want to sell alcohol on WeChat** or WeChat Mini Program, you will also need to obtain a tax registration certificate. To apply for this certificate, you need to go to the local tax bureau for processing, and you need to provide relevant materials and certificates.

It should be noted that the document requirements may vary in different regions, and the specific situation needs to be consulted with the relevant local authorities. In addition to the above documents, you also need to pay attention to the following points:1

Selling alcohol on WeChat** or WeChat Mini Programs requires compliance with relevant laws and regulations, such as the Food Safety Law of the People's Republic of China. 2.Alcohol is a sensitive product and needs to comply with relevant sales regulations, such as not being sold to minors.

and safety to avoid quality problems and safety accidents. In short, if you want to sell alcohol on WeChat** or WeChat Mini Program, you need to obtain relevant certificates and qualifications, and comply with relevant laws and regulations and sales regulations to ensure the quality and safety of goods. 

First of all, we have to clearly subdivide the scope of services we can provide, in addition to selling alcohol, whether we can also provide marketing functions such as intra-city delivery, points**, membership cards, and **seckills. After confirming these, we can learn how to operate from the following aspects.

Demand stratification: Merchants make small programs** in order to open up online marketing channels and realize the new retail model of online and online integrated operation, so if merchants want to achieve refined effects in terms of operation, the first thing we need to do is to stratify the demand and sales.

Many people are very curious, why do you need to stratify the requirements for the operation of the mini program**? Mainly because the users who enter the mini program**, their goals are inconsistent, and their needs are not the same, so merchants carry out effective layering of Yuanchun on these different needs, and then provide different functional modules and corresponding information according to different needs.

2.User tiering:

In addition to the stratification of user needs, users can also be stratified, which is also one of the refined operation skills, as for how to stratify users? Everyone wants to know that in fact, merchants can use the user's natural attributes as the basis for sharing, or use the user's recent personalized data in the mini program** to stratify, because in this way, the merchant's management of the user can become more orderly, and according to the targeted, it can make better dimensional management according to the user's recent activity and consumption level.

3.Activity Layering:

In addition to the need for stratification of users and user needs, merchants also need to do a good job of activity stratification. How should activities be stratified? When holding various marketing activities, a number of different levels of requirements and reward targets can be divided into activities to deal with different customer groups and different difficulties of the activities, so that the activities can be more durable.

4. Promote stratification.

In addition to using marketing functions to promote, it is also necessary to do promotion and operation work from two levels other than the WeChat ecology and ecology, such as the linkage operation of related *** and ** accounts within the ecosystem; Outside the ecosystem, there are localized promotion and operation in the same city, and cooperation with physical bars and other places in supply and marketing, etc.

It is recommended that businesses can consider more and develop in combination with their own characteristics.