What are the benefits of how traditional merchants can do Mini Programs?

Mini program is an application that can be used without **installation, it realizes the dream of "at your fingertips" of the application, and the user can open the application by scanning or searching. It also embodies the concept of "use up and go", and users don't have to worry about whether they install too many apps. Apps will be everywhere and ready to use, but without the need to install or uninstall.

For developers, the threshold for the development of Mini Programs is relatively low, and the difficulty is not as high as that of APP, which can meet the needs of simple basic applications, and is suitable for the conversion of offline stores of life services and low-frequency applications that are not just needed. The Mini Program can realize seven functions such as message notification, offline code scanning, and *** association.

The benefits of Mini Programs for traditional merchants, such as:

2. Interact with different WeChat***, share data, and drainage. It can do tens of thousands of hundreds of thousands of data drainage and promotion within 10 days, and use other people's fans to do their own business.

3. WeChat payment and Alipay payment are just payment tools, and you can precipitate customers by paying with a small program, and you can push information, new products or preferential activities to customers within 7 days after seeing the user's browsing records and applet payment in the data background of the enterprise applet, that is to say, the applet payment can realize customer precipitation, after-sales service + later promotion and marketing.

4. There is no limit to the number of Mini Program codes generated, which can realize one thing and one code, and know the customer's best channel and delivery effect. Similar to the WeChat group ID recognition function of the Mini Program, it can be classified and managed, and the user portrait can be automatically classified in the background, region, gender, and age. Data analysis of mobile phones, active users, etc.

5. WeChat has set up a search application department to support social search, application search, content search, and the applet can directly find you through the name of the applet through accurate search, fuzzy search, and associated word search, that is to say, the name of the applet is unique, once you register others, you will represent the entire industry.

6. Mini Program SEO optimization, each Mini Program can set 10 keywords, search keywords to find the company's Mini Program, a mobile application that can lock accurate customers, so that strange customers can easily see you by searching for keywords.

It has completely changed the business form of retail e-commerce, and I think it is also a core position that must be vigorously developed in the future for physical merchants.

In 2020, the number of daily active users (DAUs) of Mini Programs exceeded 400 million, and the annual transaction volume increased by more than 100% year-on-year.

In 2020, the number of Mini Programs used per capita increased by 25% year-on-year, and the average transaction amount of Mini Programs increased by 67%.

On the developer side, the number of active Mini Programs increased by 75% year-on-year in 2020, and the number of Mini Programs with transactions increased by 68% year-on-year.

It is foreseeable that in the field of commercialization, small programsScenario fragmentation, platform empowerment, private domain users, and offline connectionsand other characteristics, which have made Mini Programs an important tool for low-threshold transformation and digitalization of physical merchants. Many merchants can rebuild direct connections with consumers through mini programs to achieve online "blood return".

Moreover, in the six years since the emergence of the mini program, not only life services, but also the entire range of industries it has reached is very wide, with more than 300 industries distributed, and the performance of life services such as health codes and e-commerce such as online grocery shopping is particularly prominent. There are also many industries that have transferred offline business to online through the gameplay of "mini program + private domain traffic", including: online house sales, online bookstores, new retail, cloud fitness, etc.

So if you actually want to ask, which industries are WeChat Mini Programs suitable for? Then my answer is: Mini Programs are suitable for most industries, and at least 95% of industries are suitable for Mini Programs.

Because no matter what industry it is, 90% of their customers have one thing in common, that is, they all use WeChat! No matter what industry, the basic rule is "save users first, then make money", with users will there be transactions, will bring benefits to the enterprise.

For offline-only merchants, online means new markets.

In the era when e-commerce is so crazy, there are two reasons to insist on only being an offline business: 1There is no ability to connect to the line 2

There is no need to connect the line. The former is subject to factors such as cost and channels, while the latter may be due to its own product attributes. The former is still in the minority, after all, it is simple to open a store, the margin is less, and the focus is on the latter.

Some merchants believe that their products only need to be sold in the store, and it is not cost-effective to open an online store with little customer flow. There is nothing wrong with thinking about it this way, cost is a factor that every merchant must consider. However, because of the limited development space, it is inevitable that the gains outweigh the losses.

Online not only means a new market, but also a guarantee to keep up with the needs of the times and provide high-quality services to regular customers.

For merchants who have already set foot in online, Mini Programs mean that traffic is independent.

As we all know, third-party platforms such as Meituan and Tmall, although they provide traffic, are the platform's own traffic. For these giants, ordinary small and medium-sized merchants are not important, so the merchants have very little autonomy.

The opening of the merchant mini program means that the traffic and members completely belong to their own platform, and the amount of discounts and discounts can be set by themselves without having to fight with the platform competitors, and the customers attracted also belong to themselves without worrying about the loss of customers after the end of the discount. The characteristics of the mini program can be shared and shared, which also invisibly opens the door to online expansion for merchants. The exclusive advantage of multi-distribution applet**, merchants can configure the homepage display content according to their own operational needs, can manage the mini program bound in all platforms and view the specific information of a small program, the store contains the home page, the list, classification, and detail page have core functions such as shopping cart, order submission and member center, and support the exchange of information between micro ** and mini program members.

It has not been a year since the WeChat Yuband Mini Program was launched in January, but we can clearly feel the various opportunities brought by the WeChat Mini Program, especially for merchants, which is a good opportunity for development. We've summarized the following benefits for merchants, so you might as well take a look:

First, low-cost input

In the past, how did e-commerce merchants drain traffic, it was nothing more than **JD.com, offline merchants, and Meituan Volkswagen. But when these platforms are saturated, it is no longer useful to pay the first commission to settle in, rather than this, it is better to develop an earth marketing WeChat applet, and you can easily have your own drainage platform.

Second, abundant traffic entrances

Merchants may feel that the traffic of the platform is large, but don't forget that WeChat has 900 million users, and it is born with its own traffic, friends. Now a WeChat user accounts for 50% of the daily use of WeChat, and more and more people consume through WeChat, so it can be said that WeChat Mini Program has a golden key from birth.

Third, a good user experience

What is the biggest feature of WeChat Mini Program? There is no need to install, and you can walk the bridge shed when you run out. There is no difference with the app experience, it can also be automatically saved in the user's history list after use, and the merchant has its own WeChat applet to increase its own ** degree, and it can also provide users with a good experience, which is a business opportunity.

This year, Ma Yun shouted out new retail, and Tencent launched a WeChat mini program, these two bigwigs seem to be fighting and cooperating. Because isn't WeChat Mini Program an opportunity for new retail? Just imagine, on the checkout counter of a small supermarket, place a small program, scan it to check out without queuing; Search for restaurants five kilometers nearby, make an appointment, order, eat at the store, and pay; It is also soeasy to make an appointment for a beauty and car wash on Saturdays and Sundays!

Fifth, diversified marketing tools and customer fission

What can WeChat applets do, grouping, seckill, coupons, message push, *** spreading, group sharing, etc., only you can't think of it, you can't do it without it. This solves the fission problem of old and new customers to a large extent.

Having said so much, in fact, the biggest business opportunity that WeChat Mini Programs bring to merchants is drainage and realization, but not all WeChat Mini Programs can help merchants maximize the role of WeChat Mini Programs, and what merchants need is still marketing WeChat Mini Programs, so as to help them solve the problems of "can't be found" and "not trusted".