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Anonymous users2024-02-09It must be a coordinated development, but the membership model will take the lead, and the emergence of membership-based e-commerce is to meet the one-stop consumption with high cost performance and low decision-making cost, and in return, users pay membership fees for this high-cost service. In other words, the target users of membership e-commerce are specific user groups and only provide services to their members.
In short, traditional e-commerce meets the specific consumption needs of all user groups, emphasizing the certainty of consumer demand; Membership e-commerce meets the comprehensive consumption needs of specific user groups, emphasizing the certainty of consumer groups. Therefore, for membership-based e-commerce, how to achieve payment conversion after accurate user drainage is the core point of operation, so the consumption expectation constructed by membership rights and interests is very important.
In the dimension of value, this consumption expectation is most obvious. In order to bring value perception to members of membership-based e-commerce, on the one hand, it is necessary to provide these members with scarce, high-quality products, or cost-effective products, and provide deterministic expectations at the level of product value; On the other hand, personalized service or exclusive experiences are also essential.
In the field of e-commerce, membership is regarded as a ferocious new entrepreneurial model, like the birth of such a form more than ten years ago, is it possible to redefine the next "** decade" of e-commerce? In the future, driven by the needs of market change and the needs of social and economic development, the development of the e-commerce industry will inevitably focus on the function of mobile social services, and the membership social service will become popular and become a new growth pole in the e-commerce industry, which is the trend.
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Anonymous users2024-02-08It should be the model that develops together, after all, the single market will not survive for long.
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Anonymous users2024-02-07The membership e-commerce model will be the "first decade" of the next e-commerce
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Anonymous users2024-02-06I think it's going to be a membership model first, and then it's going to evolve slowly.
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Anonymous users2024-02-05Micro Sanyun believes that in the future, the business model of e-commerce will develop towards the O2O model combining mobile Internet for a certain period of time.
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Anonymous users2024-02-04China has entered the era of "new retail" with consumption upgrading. The new middle class that is rising in China has a different consumption psychology and consumption habits than before.
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Anonymous users2024-02-03There should be a lot of cases where various models develop together.
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Anonymous users2024-02-02We believe that various models develop together, and their respective positions are different.
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Anonymous users2024-02-01Look at what is more profitable at this stage, and give priority to development.
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Anonymous users2024-01-31I think I will also follow the path of membership.
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Anonymous users2024-01-30The future of e-commerce is really hard to say.
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Anonymous users2024-01-29What will come is difficult to say.
At present, the development of e-commerce will be combined with big data, and mobile will occupy a larger proportion.
The trend of e-commerce must be obvious to all, joining a good store, as an ordinary store owner, you only need to share the live broadcast link of a big anchor to the circle of friends, so that the big anchor can bring goods to the good store opened by him, and be a store owner who doesn't need to worry. Haodian is a decentralized traffic e-commerce trading platform, do a good job as the owner of the store, permanently bind the private domain traffic of the members, control the private domain traffic in their own hands with the membership system, and all the goods on the Haodian platform can be sold and shared by the store owner.
In order to promote their own products more, the merchants set up their own distribution, but also to rush sales, if you don't have any special needs, you can basically get it on the "don't eat the soil", yes.
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